Community

How Charities can Turn Volunteers into Advocates

New research from Magpie’s Community Collaboration Manager reveals how charities can turn volunteers into advocates by giving them the right tools, guidance and support. Volunteers are often one of a charity’s most trusted and authentic voices. They speak to friends, family, colleagues and communities every day. They share personal experiences, explain why a cause matters […]

Community
Creativity
Equality & diversity
Health & wellbeing

It’s worth another try – Magpie’s collaboration with Terrence Higgins Trust

Back when I was studying for my degree in English Literature and American Studies at the University of Manchester (UoM), I met someone who inspired me so much that I still think back on our conversations some 15 years later. At the time, Dr Monica Pearl was teaching literature, film and queer studies at UoM, […]

Community

What today’s volunteers really want: Insights from volunteers across Yorkshire

What do volunteers really want from their experience? Our latest research reveals how ownership, belonging and purpose can help organisations create stronger volunteer relationships.

Behavioural science
Community

The ‘Shared Responsibility’ Trap: When Community-Inclusive Communications Backfire

Discover how behavioural research uncovered the 'shared responsibility' trap and what public sector organisations can do instead.

Community
Health & wellbeing
Uncategorised

Harnessing the power of collaborative engagement

Earlier this year, the University of Leeds International Women’s Day Symposium brought together researchers from across the University to deliver a series of co-production workshops focused on women’s health and wellbeing. It’s no secret that one of the big challenges in the research space can be maintaining momentum achieved through collaborative engagement, and using it […]

Behavioural science
Community
Uncategorised

Listening to Young Voices Part 2: Children and Young People Story in Practice

As part of our content series exploring children and young people engagement strategies and what we’ve learned from co-creating behaviour change campaigns with children and young people, we’re thrilled to share our latest article – Our Story in Practice. In the first part of the series, we highlighted the importance of listening when collaborating with […]

Community
Health & wellbeing

Guiding Patients, Supporting Services: Can User-centered Design Improve NHS Service Navigation?

How far can clear design and behavioural insight go in improving NHS service navigation? Patient flow challenges are persistent, but recent findings from our co-created pilot in Lewisham suggest that user-centred tools can make a tangible difference. Following our recent webinar, ‘Guiding patients, supporting services,’ we are pleased to share the full recording. If you […]

Behavioural science
Community

Listening to Young Voices: What We’ve Learned from Co-Creating Behaviour Change Campaigns with Children and Young People

At Magpie, we’re launching a new series exploring what we’ve learned from co-creating behaviour change campaigns with children and young people. Drawing on our experience in youth engagement, behavioural insight, and creative communication, we’ll share how genuine listening and collaboration lead to interventions that truly resonate — and create lasting social impact. As a creative […]

Community
Equality & diversity

What’s the Matter with Meta?

Alongside my role as Business Development Manager, I also provide specialist Diversity, Equity and Inclusion (DEI) support to inform our projects and campaign activity at Magpie – with a specific focus on LGBTQ+ key issues, developments and awareness. We know through our recent campaign ‘Check-in with Pride’, national evidence, and knowledge from research across West […]

Community
Creativity
Uncategorised

Developing a new digital platform for charity St Luke’s Cares

St Luke’s Cares is a charity that plays a crucial role in supporting communities in inner South Leeds. They run a wide range of youth and community programs aimed at empowering residents to reach their full potential. Their initiatives include youth and community groups, a support group for young mothers, a charity shop offering affordable […]

Community
Health & wellbeing

Hartlepool Recovery Festival, a showcase of community collaboration and co-creation

The Hartlepool Recovery Festival is not only an important event for the recovery community, but also marks the beginning of a new journey for Hartlepool’s drug and alcohol treatment service, Start. Working with the team at Start, Hartlepool Borough Council and local partners, and by listening closely to the experiences of those who have been […]

Community
Reducing poverty

Magpie welcomes Shelter: A collaboration to drive change

We're excited to announce that Shelter has joined our growing family of clients.