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Our work

What we do

Magpie’s specialists in behavioural science, design, communications, research and community engagement work in partnership with a broad range of changemakers to transform lives.

  • Behavioural science
  • Creativity

Reducing the demand of Brachycephalic dog breeds

Using creative behaviour change to transform pet ownership

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  • Behavioural science
  • Creativity

Walk Away

A project to support violence reduction in the night time economy. Research showed that using the power or peer-to-peer intervention could help make nights out safer for everyone.

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  • Equality & diversity
  • Health & wellbeing
  • Reducing poverty

Covid Explained

A project to support COVID-safe behaviours which became a co-created, ‘community-up’ campaign to improve access to health resources for the most vulnerable people across the UK’s largest region.

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  • Health & wellbeing

Join Us: Move. Play.

A social movement designed to improve physical activity for the young people of Bradford. JU:MP inspires children and families to move and play more leading to better health and wellbeing.

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  • Climate change
  • Health & wellbeing

Let’s clear the air

As part of a programme of works to address the impact of air quality on residents, we co-created with Hertfordshire County Council a long-term communications campaign to educate and empower positive action.

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  • Health & wellbeing

Seriously

Creative, awareness-building campaign to meet the challenge of antibiotic resistance. Our insight showed awareness level was low and that education would be the key to behaviour change.

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  • Climate change
  • Health & wellbeing

Walk it. Ride it.

Insight and co-creation at community level for a campaign encouraging and sustaining active travel. Key learnings from the insight, along with behaviour change analysis, informed the campaign design.

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  • Health & wellbeing
  • Reducing poverty

Painkillers don’t exist

Creative behaviour change campaign to raise awareness of pain medication dependency and reduce prescription rates. Campaign developed for two main audiences: health practitioners and the general public.

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