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About us

Who we are

Our mission – taking on society’s biggest challenges through behavioural science, creativity and collaboration

The Magpie team

It is our team of experts in behavioural science, design, communications, research and community engagement that makes our transformative work possible. Working together with a broad range of clients, it is our people that make Magpie. Meet the team:

Rose Mountague

Creative Director

Michelle Budd

Community Collaboration Manager

Saransh Ahuja

Senior Behavioural Strategist

Emily Wharton

Senior Digital Strategist

Louise Hallworth

Lead Campaign Consultant

Kate Dalton

Lead Campaign Consultant

Dr Julie Van de Vyver

Director of Behavioural Insights

Becky Dam


Isla Pearce

Senior Creative Designer

Joe O’Brien

Development Consultant

Helena Hamilton

Lead Campaign Consultant

Ged Savva


Mirela Neto

Senior Research Manager

Iain Ross

PR Consultant

Emma Wragg

Campaign Consultant

Jules Caton

Associate Consultant

Christopher Hulme

Business Development Manager

Di Harvey

Business Manager

Emma Burton

Creative Designer

Tom Salmon

Associate Consultant

Our impact areas

  • Climate change
  • Reducing poverty
  • Health and wellbeing
  • Equality and diversity

What we do

We work with changemakers to transform lives. We believe in the power of creativity, collaboration and understanding to inspire positive change and have a long-lasting social impact. The challenges of our time are many, and our work reflects this. Our areas of focus include climate change, reducing poverty, health and wellbeing, and promoting equality and diversity.

How we do it

Real people and their insights are what make and inspire us. Real and lasting change is only possible if we engage across societies, cultures and neighbourhoods to properly understand how creative communication can make a difference. We start from a principle of co-creation; that only by working together can we make change possible for anyone, anywhere.

Our behaviour change and intervention formula has been developed over two decades by our sector-leading behavioural scientists, creatives and campaigners. It is proven to achieve change and positive impact.

Our company

We trust and support each other, care about each other and work together. Everything we do is collaborative, creative and co-created. At Magpie, our team are:

  • Always listening, awake and aware
  • Creative and proud of it
  • Champions of unheard voices and makers of positive change
  • Sector-leading experts
  • Possibility enablers
  • Respectful of strength through diversity

Want to work with us? Contact us to talk more about how we can work together to inspire positive change.

Join Magpie’s team of changemakers.

We’re always looking for talented people with a social conscience. If you’re great at what you do, a natural collaborator, and inspired by making a positive difference to people, society, the planet and our clients then we’d love to talk to you. You’d like it here.

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