Challenge thinking and unearth new ideas.

Magpie is a creative communications agency with an expertise in good cause campaigns, behaviour change and millennial marketing.

We make it our mission to connect brands and organisations with social influencers and audiences who become the brand advocates of the future.

We use the power of insight and co-creation to challenge current thinking, to unearth new ideas and to develop imaginative creative strategies that inspire, excite and engage.

  • Insight & Co-creation

    We believe that the most effective ideas come from working directly with your audience. We co-create with audiences to produce work that inspires them.

  • Ideas & Imagination

    We’re always a step ahead, looking to the future, on the hunt for the next big idea. We imagine the impossible, push boundaries, smash through glass ceilings, and throw the box to one side.

  • Good Cause Campaigns

    We enjoy the challenge of taking complex issues and working with hard to reach communities to instigate positive change.

  • Behaviour Change

    We work closely with leading behaviour change and decision research academics to bring more depth to our projects, gaining international acclaim along the way.

  • Advocacy Marketing

    We provide the inspiration and tools for audiences to share marketing messages through their existing networks so that our campaigns have a stronger impact and longer term value.

Meet the Team

As true magpies, we are continually collecting things that catch our attention and inspire us. We see opportunities where others don’t and bring creative ideas to life in our work. We immerse ourselves in a culture of ideas and imaginative thinking so we can drive excitement and momentum throughout your project.
Becky
Cofounding Director
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Ged
Cofounding Director
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Helena
Client Services Director
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Josh
Account Manager
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Alex
Account Coordinator
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Kate D
Account Manager
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Kim
Account Manager
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Ruth
Design Lead
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Rebecca
Design Production Lead
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Flynn
Design Intern
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Eleanor
Campaign Manager
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Lizzie
Content Creator
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Andy
Developer
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Soraya
Developer
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Alice
Ideas & Imagination Team - Designer
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Emily
Ideas & Imagination Team - Business & Marketing Assistant
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Sophie
Ideas & Imagination Team - Journalist
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Becky

Cofounding Director

Becky, one of our two co-founders, has been delivering creative strategies with Ged for nearly 11 years, having met in 2006 while working as graphic designers.

In 2009 Ged and Becky set the vision for Magpie, establishing the agency.

She leads with expertise and zeal and helps our team perform at their best and deliver to the highest standards.

Heading up the communications strategy for client projects, Becky supports the team to take projects from conception to fruition to ensure your work always works.

Outside of Magpie, Becky is an Enterprise Ambassador and Alumni Ambassador for University of Leeds. She is part of a number of strong networks including the Goldman Sachs 10,000 Small Businesses alumni programme, for which she was selected in 2013.

When not in the studio, Becky enjoys travelling, exploring new places and cultures; and can on occasion be found cycling or training for a triathlon.


Superpower

Becky is a problem solver, always looking at how we can overcome the impossible. Using the strengths of the team around her, she focuses on how we work together to complete a task, delivering above and beyond within the constraints.

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Ged

Cofounding Director

Ged has worked with Becky for over 10 years, establishing Magpie in 2009. He brings high-level creative thinking to our clients, helping them to bolster their brand communications strategy.

Ged is a natural leader, sparking enthusiasm and inspiration in others. This is also true outside of Magpie; sitting on the board of an arts production company, acting as Trustee for Radio Aire’s Cash for Kids charity, working as a marketing mentor for the Leeds Art Fund, and supporting young and start-up businesses to establish their brand strategy.

In his spare time, Ged enjoys writing for theatre and fiction. He’s written, directed and performed in theatre productions in Yorkshire and Merseyside. He’s a big believer in giving back and has done an incredible amount for Alder Hey Children’s Hospital, Radio Aire’s Cash for Kids, Prostate Cancer UK, Ronald McDonald House (RMHC) and Children in Need.

Ged currently holds a position on the Leeds 2023 Comms sub-group and is involved in a business that aids volunteering opportunities in communities.


Superpower

Always on the look out for new opportunities, Ged is constantly making connections, creating partnerships, and looking for new possibilities. His future-gazing helps us develop exciting creative strategies, and his open mind inspires us with new ideas and ways of working.

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Helena

Client Services Director

Helena oversees Client Services processes and keeps an overview of all projects to ensure clients are always confident in the exceptional quality of our service. She looks after our most complex projects, ensuring they are on time, on budget and on brief. Helena sets our service levels and manages client feedback to makes sure we develop our service to suit the unique needs of each client. Her role is about delivering+1, always going above and beyond our clients’ expectations.

A team member from the early days of Magpie, Helena has a wide range of client and marketing management experience across a whole range of client sectors and project types.

When she’s not in the studio, Helena spends the majority of her time managing and writing content for her music blog. This means trawling through press releases, contacting music PR and labels, researching bands, and generally listening to a lot of music.

Helena is currently on maternity leave. Please contact Kate G instead, who will be happy to help: kate.g@wearemagpie.com


Helena sees the bigger picture and keeps an overview of client accounts and projects at Magpie. She is responsible for our service levels and setting the ‘magpie way’ for client service.

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Josh

Account Manager

Josh loves to collaborate with the creative team to present new concepts and designs to inspire, excite and engage our clients. Josh’s favourite part of working on a project is that ‘high five’ moment, when it delivers +1 and goes above and beyond that client’s targets and expectations.

Josh’s experience and enthusiasm for youth marketing and marketing communications within higher education allows him to help nurture and nourish clients' projects and really bring them to life.

Outside of Magpie Josh can be found watching lots of live music, visiting museums, supporting Grimsby Town FC or running in the Yorkshire countryside.


Superpower

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Josh brings seeds of knowledge to the Magpie team to help grow our understanding of the university landscape. He uses his experience and passion for marketing to help nurture and nourish our clients' projects to really bring them to life.

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Alex

Account Coordinator

Alex assists on the delivery and coordination of projects and campaigns for our clients, ensuring that things are where they should be, when they should be. Her role involves support on digital reports and projects, analysing and crunching data and also making sure our clients are pleased throughout the process. With a great attention to detail, Alex works on quality checks of Magpie work, guaranteeing that the final result is delivered to a professional standard.

When Alex isn’t in the office, she enjoys learning about Japanese culture, cooking up a storm in her kitchen and keeping herself updated with high quality street wear brands.


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Kate D

Account Manager

Kate is responsible for managing a wide range of projects including our health and behaviour change campaigns and content marketing retainer clients to ensure they’re delivered on time, within budget and to brief. Kate loves working collaboratively, using all the specialisms of the team to create a meaningful project that everyone can be proud of. She gets a kick out of exceeding the client’s expectations and building genuine long term relationships to ensure she can really understand what makes them tick!

In her spare time Kate enjoys making the most of everything Leeds has to offer, visiting new bars and eating in new places whenever her bank balance allows it. She’s also a big fan of an outdoor gig and a spot of yoga.


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Kim

Account Manager

Kim predominantly works on health and wellbeing campaigns and projects, with a passion for meaningful insight and behavioural change. She loves to support clients through their vision, strategically looking at the best outcome and ways of working positively together. Kim also has a background in mental health and wellbeing, so is keen to develop lasting and supportive relationships with her clients.

Kim is at Magpie 3 days a week, as she runs her own social enterprise called Keep Real, which supports better mental health in young people. She also loves photography and going out into the countryside for big walks with the family!


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Ruth

Design Lead

Since graduating from the University of Cumbria, Ruth has continued to amass experience in all areas of graphic design, in particular honing her skill for infographics and paper crafts. Ruth’s imaginative and explorative mind makes her great at empathising with each brief she receives, seeing multiple creative opportunities and carefully moulding ideas within creative constraints.

When Ruth is not in the studio, she can either be found on the rugby pitch, in the cinema, or behind the lens of either her Lomography camera or early edition Kodak.


Superpower

Ruth’s limitless imagination allows her to develop creative ideas across all sorts of media. She empathises with a brief and carefully moulds her ideas to match perfectly. She is creative, technically sound and works within the constraints of each and every client's brief.

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Rebecca

Design Production Lead

Since graduating from the University of Hertfordshire, Rebecca spent a year in London immersing herself within the design culture, gaining invaluable experience and developing her skills even further.

When she's not in the studio you’ll find Rebecca eating large amounts of chocolate, binging on the latest tv series, enjoying long walks in the Yorkshire countryside, or (when she’s feeling adventurous) getting outdoors and trying something new.


Superpower

Wide-eyed and observant, Rebecca has a keen eye for detail when it comes to creating every piece of design.

She listens carefully to our clients’ needs and expectations, and uses this wisdom to deliver each creative brief.

Her ability to spot the smallest detail makes a big difference and helps the whole team to produce work to the highest creative standards.

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Flynn

Design Intern

Flynn is studying Graphic Design and is on his year in industry with us. Flynn uses his creativity to craft engaging design work that effectively communicates key messages.

When he’s not designing, you’ll find Flynn rowing (he’s part of the University of Leeds rowing team, as both a rower and a cox) or teaching himself photography. He also plays an assortment of musical instruments – flute, piano, and ukulele!


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Eleanor

Campaign Manager

Eleanor looks after both the Leeds Ideas and Imagination team and our campaign delivery teams, coming up with bold, bright ideas inspired by insight, observation and open-mindedness. The influence of this team is felt across the Studio, keeping the whole Magpie team on our creative toes!

Working with a project’s audiences, Eleanor helps to develop the big idea for our campaigns, identifying the best tone, key messages and media opportunities along the way.

Always one to finish what she started, Eleanor also manages our campaign delivery teams to ensure we are delivering well-executed marketing campaigns and that the big idea is followed all the way through.

Eleanor is also our students’ union president, meaning she is responsible for the ‘extra-curricular’ aspects of what we call the University of Magpie. This involves organising activities and events to promote the Magpie culture, internally and externally, and making sure we are always working in a creative environment.

Eleanor is a fan of pepper (lots of it!), polka dots and all things sunshine yellow. Not one to do things by halves, she loves a theme – when it’s festival season Eleanor will be at work in her wellies; when it’s Christmas she will be wearing the fairy lights!


Superpower

Eleanor collects ideas and inspiration wherever she goes, and delivers something unique, personal and exciting every time.

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Lizzie

Content Creator

Lizzie generates engaging and on-brand content on behalf of a range of clients and their audiences, ensuring both content and media are relevant and fit for purpose. This involves everything from planning and creating social media strategies, writing press releases and blogs, and developing new brand identities. She loves to get stuck into new projects and come up with ‘out there’ ideas; so creative brainstorms are definitely Lizzie’s thing!

As someone who is passionate about creating and maintaining great content, Lizzie works hard to meet clients’ objectives, ensuring the quality of engagement and a consistency of tone of voice is always delivered.

In her spare time, Lizzie loves to collage so can usually be found surrounded by magazine clippings, creating her next masterpiece! When she's not cutting and sticking, she's cooking up a storm in the kitchen, trampolining or snuggling her dog, Tuca. She'd love to write a book one day and fancies trying her hand at photography.


Lizzie uses the power of words to create engaging content that has a real impact on audiences and sparks meaningful conversations. 

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Andy

Developer

Andy classes himself as 'really old', meaning he's had a lot of experience before joining Magpie - he's been a youth worker, a radio producer, a book-keeper, a teacher, and, for the last decade or so, Andy has been developing websites. He's helped create online presences and solutions for schools, charities and organisations, businesses, and a local tradesman or two. Andy loves the idea of using tech to make the world a better place.

When he's not in the studio, you'll find Andy at home or out and about with his wonderful wife and three fantastic children - "they really are awesome!" Andy likes sporty stuff, although he's first to admit that he's no great athlete - he likes to play squash, run, ride, and swim whenever possible.


Superpower

Paper plane icon

Responsible for developing the code that makes Magpie's genius work, Andy takes the designs and ideas that we create and turns them into functional websites and web apps. He loves to see a design turned into a usable site, that is easy to use and accessible to all.

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Soraya

Developer

Soraya is a Web Systems Design graduate from Sheffield Hallam University.

Passionate about the graphic aspect as well as the technical aspects of web development, she is sure to produce websites that look good and create a great experience for the user. She makes sure the websites are suitable for desktop, mobile and tablet devices, with all the features working smoothly together.

When not in the studio Soraya likes to draw while listening to design and technological podcasts. She has also recently tried to put to use what she has learned at university by furthering her skills in 3D modelling.


Superpower

Cupcake icon

Soraya puts the icing on the cake of our digital projects, adding the little touches to ensure that each website is highly polished.

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Alice

Ideas & Imagination Team - Designer

Alice is in her final year at the University of Leeds, studying Graphic and Communication Design. In her role at magpie, Alice supports the design team and provides insight from a student perspective. As part of the Ideas & Imagination Team, Alice generates ideas for upcoming projects and is responsible for face to face delivery of campaigns, engaging with the audience using an array of materials - from sweets to foam hands!

Outside of work Alice loves all things illustration and print (mostly related to animals), colourful things (rainbow jumpers!), dancing, cooking (and eating) a variety of vegetarian food and reading fantasy fiction.


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Emily

Ideas & Imagination Team - Business & Marketing Assistant

Emily is a 4th year Management with Marketing student at the University of Leeds. She joined Magpie after completing a year in industry at IBM within product marketing, where she developed skills in event management, content coordination and copywriting.
At Magpie, Emily is part of the Ideas & Imagination Team, and is responsible for delivering campaigns, measuring campaign performance against targets, and assisting with events and community engagement. With a focus on Business & Marketing, Emily helps us map out new opportunities for client growth.

In her spare time, you'll find Emily going through the emotions of following Warrington Wolves Rugby League Club or channelling her sense of adventure - when she’s not off travelling the world, Emily will happily walk for miles in pursuit of a glorious view! She loves to spend time with her family, workout in the gym, and cook up new dishes in the kitchen.


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Sophie

Ideas & Imagination Team - Journalist

As a second year Textile Design student at the university of Leeds, Sophie specialises in digital design and enjoys the creative freedom of being able to use her own drawings and paintings to create repeat patterns.

Sophie has previous intern experience creating social content, writing blogs and trying her hand at digital marketing. As Journalist on the Ideas & Imagination Team, Sophie’s focus is on creating and proofing content, as well as working with a team of like-minded creatives to deliver active campaigns and provide inspiration for new ones.

From a small town in Derbyshire, Sophie loves the outdoors and country walks. She’s into fashion and loves finding a second-hand clothing steal in local charity shops. Sophie’s become a bit of a gym junkie the past couple of years, finding it a great way to release stress, and gain strength!


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Are you naturally curious, intelligent and bold?

We’re always open to hearing from future team members with infectious attitudes, outstanding ideas and brilliant thinking.

Please get in touch and let us know what you can bring to the team and we will bear you in mind for future positions.