Challenge thinking and unearth new ideas.

Magpie is a creative communications agency with an expertise in good cause campaigns, behaviour change and millennial marketing.

We make it our mission to connect brands and organisations with social influencers and audiences who become the brand advocates of the future.

We use the power of insight and co-creation to challenge current thinking, to unearth new ideas and to develop imaginative creative strategies that inspire, excite and engage.

  • Insight & Co-creation

    We believe that the most effective ideas come from working directly with your audience. We co-create with audiences to produce work that inspires them.

  • Ideas & Imagination

    We’re always a step ahead, looking to the future, on the hunt for the next big idea. We imagine the impossible, push boundaries, smash through glass ceilings, and throw the box to one side.

  • Good Cause Campaigns

    We enjoy the challenge of taking complex issues and working with hard to reach communities to instigate positive change.

  • Behaviour Change

    We work closely with leading behaviour change and decision research academics to bring more depth to our projects, gaining international acclaim along the way.

  • Advocacy Marketing

    We provide the inspiration and tools for audiences to share marketing messages through their existing networks so that our campaigns have a stronger impact and longer term value.

Meet the Team

Each member of our team is working safely from their nest at home and can be contacted as normal on email or by calling 0113 318 3051. We’re also able to meet you and your colleagues face-to-face via video call.

We might not be in our ideas cafe in Leeds, but as true magpies we are continuing to collect things that catch our attention and inspire us. We are sharing more ideas than ever, continuing to be involved in community networks, and working together to overcome challenges and seek new opportunities for all our campaigns to thrive.

Becky
Cofounding Director
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Ged
Cofounding Director
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Kim
Director of Impact
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Jules
Head of Creative Engagement
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Helena
Head of Planning
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Josh
Campaign Manager
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Kate
Campaign Manager
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Emma
Campaign Manager
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Michelle
Campaign Manager
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Kim
Campaign Manager
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Michelle
Community Engagement Coordinator
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Ruth
Design Lead
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Alice
Designer
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Andy
Developer
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Becky

Cofounding Director

Becky, one of our two co-founders, has been delivering creative strategies with Ged for nearly 11 years, having met in 2006 while working as graphic designers.

In 2009 Ged and Becky set the vision for Magpie, establishing the agency.

She leads with expertise and zeal and helps our team perform at their best and deliver to the highest standards.

Heading up the communications strategy for client projects, Becky supports the team to take projects from conception to fruition to ensure your work always works.

Outside of Magpie, Becky is an Enterprise Ambassador and Alumni Ambassador for University of Leeds. She is part of a number of strong networks including the Goldman Sachs 10,000 Small Businesses alumni programme, for which she was selected in 2013.

When not in the studio, Becky enjoys travelling, exploring new places and cultures; and can on occasion be found cycling or training for a triathlon.


Superpower

Becky is a problem solver, always looking at how we can overcome the impossible. Using the strengths of the team around her, she focuses on how we work together to complete a task, delivering above and beyond within the constraints.

Connect

0113 318 3051

Ged

Cofounding Director

Ged has worked with Becky for over 10 years, establishing Magpie in 2009. He brings high-level creative thinking to our clients, helping them to bolster their brand communications strategy.

Ged is a natural leader, sparking enthusiasm and inspiration in others. This is also true outside of Magpie; sitting on the board of an arts production company, acting as Trustee for Radio Aire’s Cash for Kids charity, working as a marketing mentor for the Leeds Art Fund, and supporting young and start-up businesses to establish their brand strategy.

In his spare time, Ged enjoys writing for theatre and fiction. He’s written, directed and performed in theatre productions in Yorkshire and Merseyside. He’s a big believer in giving back and has done an incredible amount for Alder Hey Children’s Hospital, Radio Aire’s Cash for Kids, Prostate Cancer UK, Ronald McDonald House (RMHC) and Children in Need.

Ged currently holds a position on the Leeds 2023 Comms sub-group and is involved in a business that aids volunteering opportunities in communities.


Superpower

Always on the look out for new opportunities, Ged is constantly making connections, creating partnerships, and looking for new possibilities. His future-gazing helps us develop exciting creative strategies, and his open mind inspires us with new ideas and ways of working.

Connect

0113 318 3051

Kim

Director of Impact

Kim joined us at the end of 2019 after 10 years as one of our clients! She now works across all teams here at Magpie with the aim of creating positive, measurable impact across everything we do. She is responsible for joining the dots of our campaigns and forming strategic partnerships to create healthier and happier communities.

Cutting her teeth as a market researcher, she moved into the education sector as the Marketing Manager at Leeds University Union and then progressed on to become the Director of Marketing & Communications at Leeds Trinity University. Her passion for campaigning led Kim to work for a consortium of charities and manage a national campaign to transform the lives of children and young people through more residential and outdoor learning experiences.

Before joining us, Kim was the CEO of national charity, the Council for Learning Outside the Classroom (CLOtC) and now volunteers as a trustee with the Field Studies Council and is a member of Leeds University Union’s Engagement & Development subcommittee.

When she’s not in the studio, Kim loves to spend time in the outdoors with her adventure loving husband and two daughters, inspiring their curiosity exploring hills, beaches and woodland.


Superpower

Kim has a knack for cutting through complex information and changing it into communication that makes a real connection with audiences.

Connect

0113 318 3051

Jules

Head of Creative Engagement

Jules first joined Magpie in the early days working as a Non-Executive Director with Ged and Becky to help set the vision and build a great team culture. Returning to Magpie in 2019 to lead the Creative Engagement team, Jules is enjoying working with clients who have a strong sense of purpose and who are helping to build healthier and happier communities.

Jules has a background in design and has headed up a number of leading creative teams in leadership roles. Before joining Magpie, Jules was a Managing Partner at Brahm a large multi-disciplined creative agency where she led a number of creative, digital and production teams and played a key role as MD for a number of years.

A keen supporter of the arts, Jules has held a number of Non-Executive roles for organisations such as Yorkshire Business in the Arts and Yorkshire Dance; and has worked with educational charities such as The LEAF Academy Trust and The Harewood House Trust.


Superpower

Connect

0113 318 3051

Helena

Head of Planning

Helena oversees Client Services processes and keeps an overview of all projects to ensure clients are always confident in the exceptional quality of our service. She looks after our most complex projects, ensuring they are on time, on budget and on brief. Helena sets our service levels and manages client feedback to makes sure we develop our service to suit the unique needs of each client. Her role is about delivering+1, always going above and beyond our clients’ expectations.

A team member from the early days of Magpie, Helena has a wide range of client and marketing management experience across a whole range of client sectors and project types.

When she’s not in the studio, Helena spends the majority of her time managing and writing content for her music blog. This means trawling through press releases, contacting music PR and labels, researching bands, and generally listening to a lot of music.


Superpower

Helena sees the bigger picture and keeps an overview of client accounts and projects at Magpie. She is responsible for our service levels and setting the ‘magpie way’ for client service.

Connect

0113 467 6949

Josh

Campaign Manager

Josh loves to collaborate with the creative team to present new concepts and designs to inspire, excite and engage our clients. Josh’s favourite part of working on a project is that ‘high five’ moment, when it delivers +1 and goes above and beyond that client’s targets and expectations.

Josh’s experience and enthusiasm for youth marketing and marketing communications within higher education allows him to help nurture and nourish clients' projects and really bring them to life.

Outside of Magpie Josh can be found watching lots of live music, visiting museums, supporting Grimsby Town FC or running in the Yorkshire countryside.


Superpower

Plant icon

Josh brings seeds of knowledge to the Magpie team to help grow our understanding of the university landscape. He uses his experience and passion for marketing to help nurture and nourish our clients' projects to really bring them to life.

Connect

0113 467 6948

Kate

Campaign Manager

Kate is responsible for managing a wide range of projects including our health and behaviour change campaigns and content marketing retainer clients to ensure they’re delivered on time, within budget and to brief. Kate loves working collaboratively, using all the specialisms of the team to create a meaningful project that everyone can be proud of. She gets a kick out of exceeding the client’s expectations and building genuine long term relationships to ensure she can really understand what makes them tick!

In her spare time Kate enjoys making the most of everything Leeds has to offer, visiting new bars and eating in new places whenever her bank balance allows it. She’s also a big fan of an outdoor gig and a spot of yoga.


Superpower

Connect

0113 318 3051

Emma

Campaign Manager

Emma is our Campaign Manager for JU:MP (Join Us: Move. Play.), a pilot programme lead by Active Bradford, that aims to help get children and their families moving and playing more.

As JU:MP is one of our flagship campaigns, Emma is responsible for bridging the gap between us and the JU:MP team. She plays a pivotal role within the programme, implementing marketing strategies and building strong client and community relationships.

Emma joined us at the start of 2020, after having previously worked in education, public health and for Leeds City Council in communications. She loves working collaboratively on projects that really make a difference to people’s lives and has won national awards for many of her wellbeing campaigns. Her passion for creating healthier and happier communities is really what led her to us!

When she’s not in the office, she loves reading, going to taekwondo and yoga classes and spending time in the outdoors with her partner (a keen botanist).


Superpower

With a specialism in the Bradford community networks, Emma keeps her nose to the ground, always on the lookout for fresh opportunities to form meaningful connections.

Connect

0113 318 3051

Michelle

Campaign Manager

Michelle brings with her 25 years of experience of campaign management and PR specialism. She has worked across dozens of industries as a result of spending a career predominantly in agencies; from Royal Mail to Petronas, EY to MFI and most recently the parenting industry.

She has achieved coverage across every national broadcaster, newspaper and hundreds of trade publications. She has interviewed and written articles from CEOs to miners and has appeared on This Morning three times to discuss parenting issues.

Michelle loves a challenge and every year sets a new one to help manage her chocolate intake. Having completed the Great North Run, swimathons, triathlons and the Yorkshire Three Peaks, this year she is (hopefully) taking on Dragon Boat Racing.

Three young boys (and Rigby the mischievous Jack Russel) ensure she is always tired enough to fall asleep with no problem!


Superpower

Connect

0113 318 3051

Kim

Campaign Manager

Kim predominantly works on health and wellbeing campaigns and projects, with a passion for meaningful insight and behavioural change. She loves to support clients through their vision, strategically looking at the best outcome and ways of working positively together. Kim also has a background in mental health and wellbeing, so is keen to develop lasting and supportive relationships with her clients.

Kim is at Magpie 3 days a week, as she runs her own social enterprise called Keep Real, which supports better mental health in young people. She also loves photography and going out into the countryside for big walks with the family!


Superpower

Connect

0113 318 3051

Michelle

Community Engagement Coordinator

As our Community Engagement Coordinator, Michelle works with community groups across Leeds to deliver our good cause campaigns. Michelle has a natural gift for connecting with people, whether face-to-face, on radio or online. She's also happy to pop on a campaign mascot costume at short notice. Michelle loves going all out on the dance floor (she secretly thinks she is Beyoncé!) and fuels herself with lashings of peanut butter on toast and the odd micronutrient-packed Green Smoothie to feed the soul.


Superpower

Connect

0113 318 3051

Ruth

Design Lead

Since graduating from the University of Cumbria, Ruth has continued to amass experience in all areas of graphic design, in particular honing her skill for infographics and paper crafts. Ruth’s imaginative and explorative mind makes her great at empathising with each brief she receives, seeing multiple creative opportunities and carefully moulding ideas within creative constraints.

When Ruth is not in the studio, she can either be found on the rugby pitch, in the cinema, or behind the lens of either her Lomography camera or early edition Kodak.


Superpower

Ruth’s limitless imagination allows her to develop creative ideas across all sorts of media. She empathises with a brief and carefully moulds her ideas to match perfectly. She is creative, technically sound and works within the constraints of each and every client's brief.

Connect

0113 318 3051

Alice

Designer

Outside of work Alice loves all things illustration and print (mostly related to animals), colourful things (rainbow jumpers!), dancing, cooking (and eating) a variety of vegetarian food and reading fantasy fiction.


Superpower

Connect

0113 318 3051

Andy

Developer

Andy classes himself as 'really old', meaning he's had a lot of experience before joining Magpie - he's been a youth worker, a radio producer, a book-keeper, a teacher, and, for the last decade or so, Andy has been developing websites. He's helped create online presences and solutions for schools, charities and organisations, businesses, and a local tradesman or two. Andy loves the idea of using tech to make the world a better place.

When he's not in the studio, you'll find Andy at home or out and about with his wonderful wife and three fantastic children - "they really are awesome!" Andy likes sporty stuff, although he's first to admit that he's no great athlete - he likes to play squash, run, ride, and swim whenever possible.


Superpower

Paper plane icon

Responsible for developing the code that makes Magpie's genius work, Andy takes the designs and ideas that we create and turns them into functional websites and web apps. He loves to see a design turned into a usable site, that is easy to use and accessible to all.

Connect

0113 318 3051

Are you naturally curious, intelligent and bold?

We’re always open to hearing from future team members with infectious attitudes, outstanding ideas and brilliant thinking.

Please get in touch and let us know what you can bring to the team and we will bear you in mind for future positions.