Challenge thinking and unearth new ideas.

Magpie is a creative communications agency with an expertise in good cause campaigns, behaviour change and millennial marketing.

We make it our mission to connect brands and organisations with social influencers and audiences who become the brand advocates of the future.

We use the power of insight and co-creation to challenge current thinking, to unearth new ideas and to develop imaginative creative strategies that inspire, excite and engage.

  • Insight & Co-creation

    We believe that the most effective ideas come from working directly with your audience. We co-create with audiences to produce work that inspires them.

  • Ideas & Imagination

    We’re always a step ahead, looking to the future, on the hunt for the next big idea. We imagine the impossible, push boundaries, smash through glass ceilings, and throw the box to one side.

  • Good Cause Campaigns

    We enjoy the challenge of taking complex issues and working with hard to reach communities to instigate positive change.

  • Behaviour Change

    We work closely with leading behaviour change and decision research academics to bring more depth to our projects, gaining international acclaim along the way.

  • Advocacy Marketing

    We provide the inspiration and tools for audiences to share marketing messages through their existing networks so that our campaigns have a stronger impact and longer term value.

Meet the Team

Each member of our team is working safely from their nest at home and can be contacted as normal on email or by calling 0113 318 3051. We’re also able to meet you and your colleagues face-to-face via video call.

We might not be in our ideas cafe in Leeds, but as true magpies we are continuing to collect things that catch our attention and inspire us. We are sharing more ideas than ever, continuing to be involved in community networks, and working together to overcome challenges and seek new opportunities for all our campaigns to thrive.

Becky
Cofounding Director
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Ged
Cofounding Director
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Kim
Managing Director
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Rose
Creative Director
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Grainne
Behavioural Insights Consultant
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Jules
Head of Creative Engagement
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Helena
Head of Planning
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Josh
Campaign Manager
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Kate
Campaign Manager
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Emma
Campaign Manager
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Sharondeep
Communications & Campaigns Officer
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Michelle
Campaign Consultant
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Kim
Campaign Manager
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Saleem Shahid
Campaign Coordinator
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Lynsey Lazenby
Campaign Consultant
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Louise Hallworth
Campaign Consultant
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Michelle
Community Engagement Coordinator
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Ruth
Design Lead
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Alice
Designer
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Lee Freeman
Creative Designer
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Becky

Cofounding Director

Becky, one of our two co-founders, has been delivering creative strategies with Ged for nearly 11 years, having met in 2006 while working as graphic designers.

In 2009 Ged and Becky set the vision for Magpie, establishing the agency.

She leads with expertise and zeal and helps our team perform at their best and deliver to the highest standards.

Heading up the communications strategy for client projects, Becky supports the team to take projects from conception to fruition to ensure your work always works.

Outside of Magpie, Becky is an Enterprise Ambassador and Alumni Ambassador for University of Leeds. She is part of a number of strong networks including the Goldman Sachs 10,000 Small Businesses alumni programme, for which she was selected in 2013.

When not in the studio, Becky enjoys travelling, exploring new places and cultures; and can on occasion be found cycling or training for a triathlon.

Superpower

Becky is a problem solver, always looking at how we can overcome the impossible. Using the strengths of the team around her, she focuses on how we work together to complete a task, delivering above and beyond within the constraints.

Connect

0113 318 3051

Ged

Cofounding Director

Ged has worked with Becky for over 10 years, establishing Magpie in 2009. He brings high-level creative thinking to our clients, helping them to bolster their brand communications strategy.

Ged is a natural leader, sparking enthusiasm and inspiration in others. This is also true outside of Magpie; sitting on the board of an arts production company, acting as Trustee for Radio Aire’s Cash for Kids charity, working as a marketing mentor for the Leeds Art Fund, and supporting young and start-up businesses to establish their brand strategy.

In his spare time, Ged enjoys writing for theatre and fiction. He’s written, directed and performed in theatre productions in Yorkshire and Merseyside. He’s a big believer in giving back and has done an incredible amount for Alder Hey Children’s Hospital, Radio Aire’s Cash for Kids, Prostate Cancer UK, Ronald McDonald House (RMHC) and Children in Need.

Ged currently holds a position on the Leeds 2023 Comms sub-group and is involved in a business that aids volunteering opportunities in communities.

Superpower

Always on the look out for new opportunities, Ged is constantly making connections, creating partnerships, and looking for new possibilities. His future-gazing helps us develop exciting creative strategies, and his open mind inspires us with new ideas and ways of working.

Connect

0113 318 3051

Kim

Managing Director

Kim joined us at the end of 2019 after 10 years as one of our clients! She now works across all teams here at Magpie with the aim of creating positive, measurable impact across everything we do. She is responsible for joining the dots of our campaigns and forming strategic partnerships to create healthier and happier communities.

Cutting her teeth as a market researcher, she moved into the education sector as the Marketing Manager at Leeds University Union and then progressed on to become the Director of Marketing & Communications at Leeds Trinity University. Her passion for campaigning led Kim to work for a consortium of charities and manage a national campaign to transform the lives of children and young people through more residential and outdoor learning experiences.

Before joining us, Kim was the CEO of national charity, the Council for Learning Outside the Classroom (CLOtC) and now volunteers as a trustee with the Field Studies Council and is a member of Leeds University Union’s Engagement & Development subcommittee.

When she’s not in the studio, Kim loves to spend time in the outdoors with her adventure loving husband and two daughters, inspiring their curiosity exploring hills, beaches and woodland.

Superpower

Kim has a knack for cutting through complex information and changing it into communication that makes a real connection with audiences.

Connect

0113 318 3051

Rose

Creative Director

Rose is our Creative Director. She heads up our talented studio team of designers and developers and works with us to turn our amazing insights into creative ideas and strategies for our campaigns. She is extremely passionate about using her design and creativity skills for social good and loves working on campaigns which genuinely help people lead happier, healthier lives.

Before Magpie she worked at one of the UK's top digital agencies where she led a multi-faceted award-winning creative studio and brings her knowledge and experience of creating creative digital marketing campaigns.

Rose also is the co-founder and runs the local initiative She Does Digital which aims to encourage more women into the digital industry. Set up in 2016, she heads up a large network of volunteers across the city who give their time to the cause from putting on events, running workshops to going into schools, colleges and universities.

Connect

0113 318 3051

Grainne

Behavioural Insights Consultant

Dr Grainne Dickerson will join the Magpie team in January 2021 as our Behavioural Insights Consultant strengthening the behavioural science which underpins our creative communications. Grainne is a Health Psychologist with a Professional Doctorate in Health Psychology under her belt and has worked in Public Health for 16 years in various roles. She is currently working for Bradford Council as a Senior Public Health Specialist, where her role involves - amongst other things - advising on behavioural science for COVID-19 messaging and other aspects of the COVID-19 response. Alongside this role Grainne is also an honorary lecturer at Bradford University on behavioural science and is co-chair of the Yorkshire and Humber Behavioural Science Hub.

She was previously at Kirklees Council working as transformation lead on behavioural insights and before that a behavioural change specialist for Wakefield Public Health. She is passionate about the causes we care about and has been a fan of Magpie since she came across our first social norms campaign What the Flock? at a conference! Grainne is known and respected by a range of our clients in the public sector and public health and is eager to meet more of you.

Superpower

Grainne has an extensive theory-based toolkit in behavioural science to help us understand and then change behaviour in a creative way that creates positive impact everytime.

Connect

0113 318 3051

Jules

Head of Creative Engagement

Jules first joined Magpie in the early days working as a Non-Executive Director with Ged and Becky to help set the vision and build a great team culture. Returning to Magpie in 2019 to lead the Creative Engagement team, Jules is enjoying working with clients who have a strong sense of purpose and who are helping to build healthier and happier communities.

Jules has a background in design and has headed up a number of leading creative teams in leadership roles. Before joining Magpie, Jules was a Managing Partner at Brahm a large multi-disciplined creative agency where she led a number of creative, digital and production teams and played a key role as MD for a number of years.

A keen supporter of the arts, Jules has held a number of Non-Executive roles for organisations such as Yorkshire Business in the Arts and Yorkshire Dance; and has worked with educational charities such as The LEAF Academy Trust and The Harewood House Trust.

Connect

0113 318 3051

Helena

Head of Planning

Helena oversees Client Services processes and keeps an overview of all projects to ensure clients are always confident in the exceptional quality of our service. She looks after our most complex projects, ensuring they are on time, on budget and on brief. Helena sets our service levels and manages client feedback to makes sure we develop our service to suit the unique needs of each client. Her role is about delivering+1, always going above and beyond our clients’ expectations.

A team member from the early days of Magpie, Helena has a wide range of client and marketing management experience across a whole range of client sectors and project types.

When she’s not in the studio, Helena spends the majority of her time managing and writing content for her music blog. This means trawling through press releases, contacting music PR and labels, researching bands, and generally listening to a lot of music.

Superpower

Helena sees the bigger picture and keeps an overview of client accounts and projects at Magpie. She is responsible for our service levels and setting the ‘magpie way’ for client service.

Connect

0113 467 6949

Josh

Campaign Manager

Josh loves to collaborate with the creative team to present new concepts and designs to inspire, excite and engage our clients. Josh’s favourite part of working on a project is that ‘high five’ moment, when it delivers +1 and goes above and beyond that client’s targets and expectations.

Josh’s experience and enthusiasm for youth marketing and marketing communications within higher education allows him to help nurture and nourish clients' projects and really bring them to life.

Outside of Magpie Josh can be found watching lots of live music, visiting museums, supporting Grimsby Town FC or running in the Yorkshire countryside.

Superpower

Plant icon

Josh brings seeds of knowledge to the Magpie team to help grow our understanding of the university landscape. He uses his experience and passion for marketing to help nurture and nourish our clients' projects to really bring them to life.

Connect

0113 467 6948

Kate

Campaign Manager

Kate is responsible for managing a wide range of projects including our health and behaviour change campaigns and content marketing retainer clients to ensure they’re delivered on time, within budget and to brief. Kate loves working collaboratively, using all the specialisms of the team to create a meaningful project that everyone can be proud of. She gets a kick out of exceeding the client’s expectations and building genuine long term relationships to ensure she can really understand what makes them tick!

In her spare time Kate enjoys making the most of everything Leeds has to offer, visiting new bars and eating in new places whenever her bank balance allows it. She’s also a big fan of an outdoor gig and a spot of yoga.

Connect

0113 318 3051

Emma

Campaign Manager

Emma is our Campaign Manager for JU:MP (Join Us: Move. Play.), a pilot programme lead by Active Bradford, that aims to help get children and their families moving and playing more.

As JU:MP is one of our flagship campaigns, Emma is responsible for bridging the gap between us and the JU:MP team. She plays a pivotal role within the programme, implementing marketing strategies and building strong client and community relationships.

Emma joined us at the start of 2020, after having previously worked in education, public health and for Leeds City Council in communications. She loves working collaboratively on projects that really make a difference to people’s lives and has won national awards for many of her wellbeing campaigns. Her passion for creating healthier and happier communities is really what led her to us!

When she’s not in the office, she loves reading, going to taekwondo and yoga classes and spending time in the outdoors with her partner (a keen botanist).

Superpower

With a specialism in the Bradford community networks, Emma keeps her nose to the ground, always on the lookout for fresh opportunities to form meaningful connections.

Connect

0113 318 3051

Sharondeep

Communications & Campaigns Officer

Sharondeep is our Communications & Campaigns Officer working on key Magpie Campaigns including JU:MP (Join Us: Move. Play.), a pilot programme lead by Active Bradford, that aims to help get children and their families moving and playing more.

As JU:MP is one of our flagship campaigns, Sharondeep will be a key player in the programme, managing communications between the JU:MP team and the Magpie team, alongside offering support on some of our other exciting campaigns.

Sharondeep joined us in early February 2021, after having previously worked in education, fashion and tourism. She loves creating exciting campaigns that help to make a real positive difference to children, families and communities. Her passion in making a change and being a great digital communicator driven by social good, makes Magpie the perfect place for her!

When she’s not in the office, she loves taking to the water in a rowing boat or exploring the great outdoors with her fiancé.

Superpower

With a specialism in children and young people, Sharondeep is always on the lookout for fresh opportunities to form meaningful connections, helping children and their families feel happier and healthier, one person at a time.

Connect

0113 318 3051

Michelle

Campaign Consultant

Michelle brings with her 25 years of experience of campaign management and PR specialism. She has worked across dozens of industries as a result of spending a career predominantly in agencies; from Royal Mail to Petronas, EY to MFI and most recently the parenting industry.

She has achieved coverage across every national broadcaster, newspaper and hundreds of trade publications. She has interviewed and written articles from CEOs to miners and has appeared on This Morning three times to discuss parenting issues.

Michelle loves a challenge and every year sets a new one to help manage her chocolate intake. Having completed the Great North Run, swimathons, triathlons and the Yorkshire Three Peaks, this year she is (hopefully) taking on Dragon Boat Racing.

Three young boys (and Rigby the mischievous Jack Russel) ensure she is always tired enough to fall asleep with no problem!

Connect

0113 318 3051

Kim

Campaign Manager

Kim predominantly works on health and wellbeing campaigns and projects, with a passion for meaningful insight and behavioural change. She loves to support clients through their vision, strategically looking at the best outcome and ways of working positively together. Kim also has a background in mental health and wellbeing, so is keen to develop lasting and supportive relationships with her clients.

Kim is at Magpie 3 days a week, as she runs her own social enterprise called Keep Real, which supports better mental health in young people. She also loves photography and going out into the countryside for big walks with the family!

Connect

0113 318 3051

Saleem Shahid

Campaign Coordinator

Since graduating from the University of Bradford, Saleem has completed numerous work placements which has equipped him with a vast amount of industry experience, always open for a challenge and never afraid to attempt something new Saleem has developed social media skills and has paved the way for an exciting career in marketing.

Thinking outside the box for community involvement and social media engagement, Saleem is a ‘go getter’ and has bags of stamina to meet client’s briefs.

Outside of work, Saleem enjoys watching sports most notably football (Man Utd fan by heart) and boxing.

Superpower

Connecting with communities and not giving up.

Connect

0113 318 3051

Lynsey Lazenby

Campaign Consultant

Lyns has worked agency side throughout her career, within the Client Services function, working her way up to Head of Client Services at Bloom & Jaywing.

She works as a Campaign Consultant at Magpie. She brings with her a vast amount of experience, working on a wide variety of sectors and industries, some including; leisure, health & wellbeing, construction, FMCG and Retail. Her talent spans across strategy, brand, lead generation and digital.

Lyns enjoys leading the client relationship, building trust, gaining results and working with great people.

She comes to Magpie to develop and grow her interest in behavioural change whilst sharing her knowledge and experience amongst the team.

Superpower

She’s the forever optimist, always seeing the positive out of every situation.

Connect

0113 318 3051

Louise Hallworth

Campaign Consultant

Louise is great at building relationships with stakeholders and loves delivering fully rounded marketing campaigns based on insight. Getting to the heart of a campaign objective and making it come to life is where her passion for marketing lies.

Having worked with Ged and Becky before they founded Magpie she’s watched from the sideline as Magpie has grown and developed into the behaviour change social enterprise it is now and she’s excited to be working on projects which are making a difference and positively impacting the world.

Outside of work Louise loves to spend time with her family; swimming, cycling, trampolining, climbing, playing mini golf... nothing is off limits for a good family day out. Louise is the Vice Chair of Governors at her local school highlighting how she loves to be involved in her local community; the Scarecrow Festival is her particular favourite.

Superpower

Louise loves people and building relationships. Through the conversations she has she's able to drill down and get to really know what makes them tick, and more importantly what she can do to help them and their campaign.

Connect

0113 318 3051

Michelle

Community Engagement Coordinator

As our Community Engagement Coordinator, Michelle works with community groups across Leeds to deliver our good cause campaigns. Michelle has a natural gift for connecting with people, whether face-to-face, on radio or online. She's also happy to pop on a campaign mascot costume at short notice. Michelle loves going all out on the dance floor (she secretly thinks she is Beyoncé!) and fuels herself with lashings of peanut butter on toast and the odd micronutrient-packed Green Smoothie to feed the soul.

Connect

0113 318 3051

Ruth

Design Lead

Since graduating from the University of Cumbria, Ruth has continued to amass experience in all areas of graphic design, in particular honing her skill for infographics and paper crafts. Ruth’s imaginative and explorative mind makes her great at empathising with each brief she receives, seeing multiple creative opportunities and carefully moulding ideas within creative constraints.

When Ruth is not in the studio, she can either be found on the rugby pitch, in the cinema, or behind the lens of either her Lomography camera or early edition Kodak.

Superpower

Ruth’s limitless imagination allows her to develop creative ideas across all sorts of media. She empathises with a brief and carefully moulds her ideas to match perfectly. She is creative, technically sound and works within the constraints of each and every client's brief.

Connect

0113 318 3051

Alice

Designer

Outside of work Alice loves all things illustration and print (mostly related to animals), colourful things (rainbow jumpers!), dancing, cooking (and eating) a variety of vegetarian food and reading fantasy fiction.

Connect

0113 318 3051

Lee Freeman

Creative Designer

Lee has nine years of experience working for and alongside independent creative agencies in London, Leeds and Auckland. He has produced a variety of work for clients both small and large. Including TV advertising campaigns for international media outlets and packaging designs for small independent microbreweries. No challenge is too big or too small.

Outside of office hours Lee enjoys reading, spending time in nature and melting cheese on to everything he eats.

Superpower

Lee is a creative Chameleon. He uses both imagery and words to produce work that is effective, engaging and solves the client’s brief.

Connect

0113 318 3051

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