How we work
The Magpie magic
There are three things we bring together at magpie. Our rare in-house trilogy of community co-production; behavioural insights; and campaign creativity demonstrate excellence in their own right, and magic when they combine.
Behavioural Science and Insight
We are a UK leader in applied behavioural science, with a PhD-level expert team led by Dr Grainne Dickerson, Director of Behavioural Insights and Chair of Behavioural Science and Public Health Network. Our team is highly skilled and experienced in psychology and research methods.
Creativity and Campaigns
Insight fuels our creativity at Magpie. Through co-creation and exploration with audiences, we create positive social campaigns that have a long-lasting impact. We are a multi-disciplined team of creative thinkers, doers and storytellers who love the challenge of using creativity to shine a light on issues that really matter.
Co-production and Community Engagement
We work from a principle of co-production, that by working together we can make change possible, giving real power to people, making unheard voices heard and the invisible visible.
Underpinned by 15 years of evidence we have developed an intelligent creative communications formula that, when adopted in its entirety, gives campaigns the best chance of positively influencing peoples’ change journey at all stages.