Our services and specialisms

Our research brings together primary research with secondary research in the form of literature reviews and deriving intelligence from existing data. We develop methodologies that suit the research questions, budget and target audience, using a wide range of qualitative and quantitative methods.

We diagnose what is needed to change behaviour based on evidence and insight; we never make assumptions. Our experienced team draw upon their backgrounds in public health, psychology and academia to go beyond research findings to develop bespoke and clear approaches to reach population level outcomes.

We provide training on behavioural science methods and approaches that we tailor to the needs of each client. We also support clients to apply behavioural science to challenges they wish to overcome.

Every campaign is unique. We throw ourselves into every cause, our behavioural insights team working collaboratively with audiences and stakeholders to really understand the issues we take on.

Nothing helps to shape a campaign better than real-life end user feedback. As part of co-creation, we regularly test our ideas with the intended target audience to develop, shape and iterate the creative and campaign plan as we go.

Branding, visual identity and campaign toolkits Every campaign demands a strong visual presence and identity. To ensure consistency, compliance and adaptability we create bespoke campaign toolkits and guidelines to ensure the campaign assets and elements can be easily downloaded, picked up and used by everybody.

We also create bespoke branding and visual identities as a standalone project for a product, service or organisation, or integrated as part of a campaign.

We constantly challenge ourselves to think differently, coming up with big (and sometimes small) ideas designed to grab attention and encourage action.

From sand art, street art, interactive trails and family fun days to roadshows, comic books, lamp banners and huge foam hands – we know how to stand out, engage with our audience and create a positive impact.

We use a multichannel approach to activating campaigns. We walk in our audiences shoes, understanding where they go, what they engage with and how they engage with it. This allows us to develop bespoke activation plans for each campaign. Sometimes our solutions can be quite unconventional and not always what you expect.

We plan our digital strategies using a diverse range of digital channels, including social media, email marketing, paid digital advertising and interactive content. This helps us engage with target audiences where they are most active. By using data-driven insight, audience segmentation and tailored messaging, we can craft digital campaigns that engage with the right audiences at the right time to inspire action.

Messaging that cuts through is at the heart of all our campaigns. Our core aim is to make the complex simple and easy to understand. One of the ways we do this includes testing messaging regularly and ensuring we write in plain English to create open, inclusive, clear and simple copy that everyone can understand.

Campaigns often need an online presence; a place to call home and a call to action where audiences can easily access information, content and find out more. We design and build accessible, user-first websites, landing pages and interactive experiences for any campaign need.

We are creative storytellers and believe in the power of bringing stories and concepts to life through animation and film. We can animate, write scripts, art direct and produce film and animations to work within any campaign.

We design campaigns for everyone. Accessibility is core to everything we produce, ensuring that we comply with fundamental accessible design principles including Level AA WCAG guidelines for all digital content and making sure we use plain English. We can also produce multilingual creative solutions when required.

We understand what it means to connect with the ‘beating heart’ of a community. By nurturing relationships and building on our connections we strengthen the trust and integrity of our campaigns.

For all of us at Magpie co-production means co-planning, co-design, co-delivery and co-evaluation. It means working together with professionals and communities to define, problem solve, involve, test, develop, deliver and measure all our campaigns.

We gain a deep understanding of the target audience, their lifestyle, place and culture, and by working collaboratively we can identify together the moments or opportunities that bring a campaign to life. This ensures our creative solutions establish trust, don’t alienate people and are completely relevant. We identify placement opportunities and partnerships to ensure our campaigns reach the right people in the right places through the right channels.

We see and find the potential within communities by building upon the skills, knowledge, vision and connections that already exist. We map out and create a comprehensive overview of all potential project partners, aligning our objectives to achieve mutual value. This helps embed and strengthen campaign and intervention delivery.

We know social modelling and storytelling increases engagement. Our community engagement team are experts in finding lived experiences and building them into campaign design. This makes the prospect of behaviour change seem more relatable and possible. It sounds simple, but including real-life stories, photography, quotes, films and testimonials increases impact.

We work to make sure populations and stakeholders can take ownership of their campaigns and continue to promote them long after our job is done. We create toolkits, training and development strategies as part of our vision to sustain long-lasting change.

Our community engagement, campaign management and research teams nurture relationships with advocates. We establish promotional networks and good relationships to ensure we have trusted partners and community influencers to amplify campaign activity and help spread the word.