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A photograph from the Leeds city Council: Walk it Ride it campaign of a woman cycling along a tree lined street in Leeds. Campaign artwork Bradford for Everyone: Shared values. Collaged photographs of three people on a bright torn paper background. Artwork for the NHS West Yorkshire ICB: All hands in campaign that shows an image of a stylised icon of a hand holding an apple. A photograph of four young boys in cricket whites, hugging and laughing on a cricket field from the Active Bradford: Join Us: Move Play campaign

Life-changing campaigns for social good

We take on society’s biggest challenges
using our expertise in behavioural science,
creativity and collaboration

About us Our work
Campaign artwork Bradford for Everyone: Shared values. Collaged photographs of three people on a bright torn paper background. Artwork for the NHS West Yorkshire ICB: Check in with a Mate campaign featuring a photograph of two smiling men standing together against a brick wall with an overlaid painted texture. A photograph from the Leeds city Council: Walk it Ride it campaign of a woman cycling along a tree lined street in Leeds. An illustration for the Department for Health & Social Care: Covid Explained campaign that shows an image of an anthropomorphised earth, turned upside down. Artwork of roads, pathways and footprints for the Leeds city Council: Walk it Ride it campaign A photograph of a young girl in front of a film set up. She stands next to an easel with the words breathe 2025 here today in colourful, hand drawn letters. Part of the Wakefield Council: Breathe 2030 project. Artwork for the Active Bradford: Join Us: Move Play campaign, that shows a photograph of a young boy outside, sitting on a skateboard, surrounded by illustrated leaves. An illustration for the, Bradford for Everyone: Make sure it adds up campaign that shows lots over overlaid colourful images of people. Artwork for the NHS West Yorkshire ICB: All hands in campaign that shows an image of a stylised icon of a hand holding an apple. Photograph of a branded electric bike outside the Parkinson building in Leeds. Leeds City Council: Leeds City Bikes. Image credit: @Leeds.Life Artwork for the Hertfordshire County Council: Let’s clear the air campaign. That shows a photo of Hockerill Junction overlaid with illustrated particles of air pollution. Drone imagery of sand art on a beach as part of the NHS NE&NC ICB: Painkillers Don’t Exist campaign. The art reads: Painkillers Don’t Exist A photograph of Michelle Budd and a supporter of the Hertfordshire County Council: Let’s clear the air campaign. They stand together on a highstreet holding campaign materials. A photograph of four young boys in cricket whites, hugging and laughing on a cricket field from the Active Bradford: Join Us: Move Play campaign

What we do

Magpie includes specialists in behavioural science, creative communications and community engagement.
We work in partnership with people who want to create positive change through their organisation, and
together we transform lives.

Magpie includes specialists in behavioural science, creative communications and community engagement. We work in partnership with people who want to create positive change through their organisation, and together we transform lives.

Our work

Our specialisms and services

Our impact areas

  • Climate change
  • Reducing poverty
  • Health and wellbeing
  • Equality and diversity
  • Our Work

    Covid Explained

    A project to support COVID-safe behaviours which became a co-created, ‘community-up’ campaign to improve access to health resources for the most vulnerable people across the UK’s largest region.

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  • Our Work

    Join Us: Move. Play.

    A social movement designed to improve physical activity for the young people of Bradford. JU:MP inspires children and families to move and play more leading to better health and wellbeing.

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  • Our Work

    Let’s clear the air

    As part of a programme of works to address the impact of air quality on residents, we co-created with Hertfordshire County Council a long-term communications campaign to educate and empower positive action.

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  • Our Work

    Seriously

    Creative, awareness-building campaign to meet the challenge of antibiotic resistance. Our insight showed awareness level was low and that education would be the key to behaviour change.

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  • Our Work

    Walk it. Ride it.

    Insight and co-creation at community level for a campaign encouraging and sustaining active travel. Key learnings from the insight, along with behaviour change analysis, informed the campaign design.

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Work with us

We work with purposeful brands, charities, NHS, local authority, government departments and the education sector. Together we work to overcome inequalities, improve wellbeing, reduce unsustainable demand on public services and to support in creating kinder, fairer, healthier, happier and greener communities.

People make Magpie.
Rose Mountague
Helena
Safeia El-Jack
Tom Salmon
Emma Wragg
Stuart Thomson
Will Hodgson
Saransh Ahuja

Meet the team

It’s our people that make magpie special. With experts in behavioural science, communications strategy, digital, design, research and community engagement we come together to make a transformative social impact.

Meet the team

Latest news

Read all news
By Grainne Dickerson
Director of Behavioural Science

A beginners guide to AI in Behaviour Change and Communications.

Read more

To all those who have helped us transform lives for the better, thank you.

Images featured on our homepage header are from the following life-changing campaigns:

Bradford for Everyone: Shared values | Active Bradford: Join Us: Move Play | Leeds city Council: Walk it Ride it | Department for Health & Social Care: Covid Explained | Wakefield Council: Breathe 2030 | Bradford for Everyone: Make sure it adds up | Leeds City Council: Leeds City Bikes @Leeds.Life | NHS West Yorkshire ICB: All hands in | NHS NE&NC ICB: Painkillers Don’t Exist | Hertfordshire County Council: Let’s clear the air | NHS West Yorkshire ICB:Check in with a Mate

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