What we do
Magpie includes specialists in behavioural science, creative communications and community engagement.
We work in partnership with people who want to create positive change through their organisation, and
together we transform lives.
Magpie includes specialists in behavioural science, creative communications and community engagement. We work in partnership with people who want to create positive change through their organisation, and together we transform lives.Our work
Our specialisms and services
Creativity & Campaigns
Our specialists are experienced campaigners and creatives, who work alongside changemakers to reach people. Our campaigns are accessible, using simplicity, logic and empathy to help create positive change.Read more
Behavioural Science & Insight
Our clients benefit from working with UK leaders in applied behavioural science, with a PhD-level expert team led by Dr Grainne Dickerson, Chair of the Behavioural Science and Public Health Network.Read more
Co-Production & Community Engagement
We work from a principle of co-creation, that by working together we can make change possible, giving real power to people, making unheard voices heard and the invisible visible.Read more
Our impact areas
- Climate change
- Reducing poverty
- Health and wellbeing
- Equality and diversity
A project to support COVID-safe behaviours which became a co-created, ‘community-up’ campaign to improve access to health resources for the most vulnerable people across the UK’s largest region.Discover
Join Us: Move. Play.
A social movement designed to improve physical activity for the young people of Bradford. JU:MP inspires children and families to move and play more leading to better health and wellbeing.Discover
Let’s clear the air
As part of a programme of works to address the impact of air quality on residents, we co-created with Hertfordshire County Council a long-term communications campaign to educate and empower positive action.Discover
Creative, awareness-building campaign to meet the challenge of antibiotic resistance. Our insight showed awareness level was low and that education would be the key to behaviour change.Discover
Walk it. Ride it.
Insight and co-creation at community level for a campaign encouraging and sustaining active travel. Key learnings from the insight, along with behaviour change analysis, informed the campaign design.Discover
Work with us
We work with purposeful brands, charities, NHS, local authority, government departments and the education sector. Together we work to overcome inequalities, improve wellbeing, reduce unsustainable demand on public services and to support in creating kinder, fairer, healthier, happier and greener communities.
Meet the team
It’s our people that make magpie special. With experts in behavioural science, communications strategy, digital, design, research and community engagement we come together to make a transformative social impact.Meet the team
To all those who have helped us transform lives for the better, thank you.
Images featured on our homepage header are from the following life-changing campaigns:
Bradford for Everyone: Shared values | Active Bradford: Join Us: Move Play | Leeds city Council: Walk it Ride it | Department for Health & Social Care: Covid Explained | Wakefield Council: Breathe 2030 | Bradford for Everyone: Make sure it adds up | Leeds City Council: Leeds City Bikes @Leeds.Life | NHS West Yorkshire ICB: All hands in | NHS NE&NC ICB: Painkillers Don’t Exist | Hertfordshire County Council: Let’s clear the air | NHS West Yorkshire ICB:Check in with a Mate