34% reduction

in opioid prescriptions in Sunderland

Raising awareness of the dangerous effects of long-term high-dose pain medication

Painkillers Don’t Exist is an NHS campaign across Sunderland and County Durham that aims to raise awareness of the dangerous effects of long-term high-dose pain medication and empower people living with pain to make informed decisions about their health.

Increasing Impact

14,825 unique website visitors
835 resource downloads
2,305 story reads in total
40 campaign packs direct mailed to all GP practices in Sunderland
National news and coverage from 16 news outlets
PR Moment Awards FInalist 2021

View the campaign site Read the evaluation

3,373

people have joined the JU:MP movement

Bringing together families, communities and organisations in the area of North Bradford

JU:MP (Join Us: Move. Play) is the Bradford Local Delivery Pilot, led by Active Bradford. It is a 4 year pilot programme, funded by Sport England, that aims to help children and families in North Bradford to be more active, testing and learning as we grow.

Increasing Impact

Over 3000 people attended the JU:MP fun days
43 home activities
4,305 unique website visits
4,782 views of video activities
82% returning visitors to jumpathome.org helping families to move and play during lockdown
53,000 activity packs

Join the movement

46,000

people looking out for their neighbours' wellbeing

Inspiring individual action to combat loneliness and isolation across West Yorkshire and Harrogate

‘Looking out for our neighbours’ is a social marketing campaign we launched to prevent loneliness and its associated health issues by encouraging communities to look after vulnerable people. This included tips and micro-wellbeing interventions that could positively impact on their neighbours.

Increasing Impact

46,000 people have taken action and now look out for their neighbours as a result of the campaign.
21,000 interactions with content using the #OurNeighbours hashtag on social media.
36,000+ recipients of printed and online helpful neighbour packs.
19-85 year olds engaged with the campaign.
75% of people engaged in new activity to look out for their neighbours as a result of the campaign.
72% of people feel the campaign has made a positive impact on their neighbours' wellbeing.
1.36m total reach across social media.

Illustration for Seriously Resistant campaign

28,000 pledges

against antibiotic resistance with NHS Leeds CCG

Raising awareness of one of the biggest threats to health this century

Seriously is a social movement we created to raise awareness of the global threat caused by antibiotics misuse and encourage the population of Leeds to take antibiotic resistance seriously.

Increasing Impact

A citywide pledge campaign.
Engaged the local universities’ health research departments.
Turned 100,000 pharmacy bags red.
Enabled budding film students to create video shorts.
The campaign has been showcased nationally.
Used by American health organisations as a best practice example.

Find out more about Seriously

15 local authorities

adopted Breathe 2025 as their smokefree policy

Breathe 2025: Inspire a smokefree generation by 2025

Breathe 2025 is a smokefree vision we created to make sure the next generation of children are born and raised in a place free from tobacco, where smoking is unusual.

Increasing Impact

Nationally recognised movement.
Led a launch campaign for standardised packaging.
Featured on big screens, cinema advertising and bus ads.
Many have pledged action through the Breathe 2025 website.
The smoking policy for each local authority has one vision.
Digital resources have been used across the UK.
£500,000 of free advertising generated by supporters.
Seen by 8 million viewers on Yorkshire and the Humber’s prime time stop smoking TV campaign.

Find out more about Breathe 2025

Increasing footfall by 87%

to North Yorkshire’s ‘walking for health’ trails

Discoveries on your Doorstep: Encouraging more people to get out walking in their local area

Discoveries on your Doorstep is an insight-driven campaign that positively changed people’s perceptions of walking and inspired more people to be active in their local area.

Increasing Impact

3,368 unique website vists across two locations.
98 community groups and businesses engaged.
‘Highly Commended Award’ at the 2018 ADEPT awards.
4 community-owned events have taken place so far.
1,154 likes on Facebook.
10 community champions were recruited.
20 health groups and charities shared campaign media.
9 schools took part.

Find out more about Discoveries on your Doorstep

4,428 clicks

to Money Information Centre’s help site from our content marketing campaign activity

Raising awareness of gambling-related harm across Leeds

Beat the Odds is a multi-channel marketing campaign to encourage greater awareness of gambling-related harm across Leeds and signpost ‘problem gamblers’ to help and support services.

Increasing Impact

The campaign featured on BBC’s Inside Out.
The tweets were seen 99,900 times over 38 days.
140 bus shelters seen 14.6m times.
346 people engaged with the tweets.

Find out more about Beat the Odds

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