View our campaign highlights

A bottle of tablets

34% reduction

in opioid prescriptions in Sunderland


Raising awareness of the dangerous effects of long-term high-dose pain medication

Painkillers Don’t Exist is an NHS campaign across Sunderland and County Durham that aims to raise awareness of the dangerous effects of long-term high-dose pain medication and empower people living with pain to make informed decisions about their health.

Increasing Impact

  • 14,825 unique website visitors
  • 835 resource downloads
  • 2,305 story reads in total
  • 40 campaign packs direct mailed to all GP practices in Sunderland
  • Illustration of a newspaper
    National news and coverage from 16 news outlets
  • Illustration of a trophy
    PR Moment Awards FInalist 2021
Two people kicking a ball to each other


people have joined the JU:MP movement


Bringing together families, communities and organisations in the area of North Bradford

JU:MP (Join Us: Move. Play) is the Bradford Local Delivery Pilot, led by Active Bradford. It is a 4 year pilot programme, funded by Sport England, that aims to help children and families in North Bradford to be more active, testing and learning as we grow.

Increasing Impact

  • Over 3000 people attended the JU:MP fun days
  • An outline of a house with a door, one window and a chimney
    43 home activities
  • A computer monitor, a keyboard, and a mouse. On the monitor is an arrow cursor
    4,305 unique website visits
  • An arrow pointing to the right, representing a video play button
    4,782 views of video activities
  • 82% returning visitors to helping families to move and play during lockdown
  • A ball and a skipping rope
    53,000 activity packs


people looking out for their neighbours' wellbeing


Inspiring individual action to combat loneliness and isolation across West Yorkshire and Harrogate

‘Looking out for our neighbours’ is a social marketing campaign we launched to prevent loneliness and its associated health issues by encouraging communities to look after vulnerable people. This included tips and micro-wellbeing interventions that could positively impact on their neighbours.

Increasing Impact

  • Icon - Website
    46,000 people have taken action and now look out for their neighbours as a result of the campaign.
  • Icon - Email
    21,000 interactions with content using the #OurNeighbours hashtag on social media.
  • Icon - Newspaper
    36,000+ recipients of printed and online helpful neighbour packs.
  • Icon - People
    19-85 year olds engaged with the campaign.
  • Icon - Thumbs up
    75% of people engaged in new activity to look out for their neighbours as a result of the campaign.
  • Icon - Facebook
    72% of people feel the campaign has made a positive impact on their neighbours' wellbeing.
  • Icon - Open email
    1.36m total reach across social media.
Illustration for Seriously Resistant campaign

28,000 pledges

against antibiotic resistance with NHS Leeds CCG

Raising awareness of one of the biggest threats to health this century

Seriously is a social movement we created to raise awareness of the global threat caused by antibiotics misuse and encourage the population of Leeds to take antibiotic resistance seriously.

Increasing Impact

  • Icon - Pharmacy
    A citywide pledge campaign.
  • Icon - Message
    Engaged the local universities’ health research departments.
  • Icon - Pharmacy
    Turned 100,000 pharmacy bags red.
  • Icon - Film clapper
    Enabled budding film students to create video shorts.
  • Icon - Film clapper
    The campaign has been showcased nationally.
  • Icon - Film clapper
    Used by American health organisations as a best practice example.

15 local authorities

adopted Breathe 2025 as their smokefree policy

Breathe 2025: Inspire a smokefree generation by 2025

Breathe 2025 is a smokefree vision we created to make sure the next generation of children are born and raised in a place free from tobacco, where smoking is unusual.

Increasing Impact

  • Icon - Britain
    Nationally recognised movement.
  • Icon - Packaging
    Led a launch campaign for standardised packaging.
  • Icon - A bus
    Featured on big screens, cinema advertising and bus ads.
  • Icon - Web browser
    Many have pledged action through the Breathe 2025 website.
  • Icon - A clipboard
    The smoking policy for each local authority has one vision.
  • Icon - digital devices
    Digital resources have been used across the UK.
  • Icon - Computer screen
    £500,000 of free advertising generated by supporters.
  • Icon - Computer screen
    Seen by 8 million viewers on Yorkshire and the Humber’s prime time stop smoking TV campaign.

Increasing footfall by 87%

to North Yorkshire’s ‘walking for health’ trails

Discoveries on your Doorstep: Encouraging more people to get out walking in their local area

Discoveries on your Doorstep is an insight-driven campaign that positively changed people’s perceptions of walking and inspired more people to be active in their local area.

Increasing Impact

  • Icon - Website
    3,368 unique website vists across two locations.
  • Icon - Hands shaking
    98 community groups and businesses engaged.
  • Icon - An award
    ‘Highly Commended Award’ at the 2018 ADEPT awards.
  • Icon - A calendar
    4 community-owned events have taken place so far.
  • Icon - Facebook Likes
    1,154 likes on Facebook.
  • Icon - digital devices
    10 community champions were recruited.
  • Icon - Sharing
    20 health groups and charities shared campaign media.
  • Icon - A mortar board
    9 schools took part.

4,428 clicks

to Money Information Centre’s help site from our content marketing campaign activity


Raising awareness of gambling-related harm across Leeds

Beat the Odds is a multi-channel marketing campaign to encourage greater awareness of gambling-related harm across Leeds and signpost ‘problem gamblers’ to help and support services.

Increasing Impact

  • Icon - Website
    The campaign featured on BBC’s Inside Out.
  • Icon - Newspaper
    The tweets were seen 99,900 times over 38 days.
  • Icon - People
    140 bus shelters seen 14.6m times.
  • Icon - Email
    346 people engaged with the tweets.