against antibiotic resistance with NHS Leeds CCG
Raising awareness of one of the biggest threats to health this century
Seriously is a social movement we created to raise awareness of the global threat caused by antibiotics misuse and encourage the population of Leeds to take antibiotic resistance seriously.
A citywide pledge campaign.
Engaged the local universities’ health research departments.
Turned 100,000 pharmacy bags red.
Enabled budding film students to create video shorts.
The campaign has been showcased nationally.
Used by American health organisations as a best practice example.