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24 Ideas for 2024

Last month we were thrilled to be joined by fellow change-makers from our client community to unlock 6 of the 24 challenges for 2024 and generate positive solutions and ideas to kick off the new year. Here are some of the key findings from the day.

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Magpie nominated for The Wow Company’s Top 25 Most Admired Agencies List 

The Wow Company has announced their Most Admired Agency List of 2023. The WOW Company’s annual Benchpress is the largest survey of UK independent agency owners. The Benchpress reports outline the key trends, current challenges and priorities for agency owners. This year agency leaders were asked to nominate the UK agencies they most respected for […]

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The Magpie Story: Meet the Cofounders

Magpie was founded in 2009 by Becky Dam and Ged Savva, who are Cofounding Directors of the agency. They were joined in 2019 by Kim Somerville as Managing Director. Here we sit down with Becky, Ged and Kim to hear about the story of Magpie, the challenges and opportunities of the work they do, and […]

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Magpie Meets… Barnardo’s!

Magpie Meets is a unique exchange programme which exists to fulfil Magpie’s volunteering time and professional development needs through exchanges with a diverse range of change-making organisations. Participants of the programme are invited to join Magpie to solve a behaviour change communications challenge using behavioural science, creativity and collaboration.  The process involves an in-depth briefing, […]

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Using behavioural science research for insight – report for Alcohol Change UK

At Magpie we use behavioural science as part of our approach to life-changing campaigns for social good. Earlier this year we worked together with Alcohol Change UK to explore how alcohol may present a barrier to British Asians engaging with sport. To create the report we used a behavioural science informed and evidence-based method, to […]

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Magpie launches exchange programme to create behaviour change for organisations

What is Magpie Meets? Magpie Meets is a new programme designed to help organisations understand how creative behaviour change practice can help you fulfil your aims and objectives. It works by what we call an added value behaviour exchange, not a sales pitch, to expand knowledge of change-making behaviours across a diverse range of populations. […]

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Here for the changemakers

We meet a lot of impressive people through our work at Magpie. They are of all ages and from many different backgrounds. They bring different experiences and skills. They work on projects big and small, to meet the challenges we face in our communities and across our society as a whole. They are the changemakers. […]

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Poverty in the UK: Change For Good

Poverty in the UK On 11th May 2023, we hosted the third instalment of our micro-conference series: ‘Change for Good’ – free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. We were joined by nearly 100 people registering from a whole range of organisations working in poverty reduction in the UK. […]

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Change for Good – event recap

On 17th November 2022 we hosted our first ever micro-conference: ‘Change for Good’ – the first of a series of free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. The first event tackled challenges around health and well-being and featured a selection of example actionable case studies. A special thank you […]

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7 cut-through creative techniques that will inspire societal change

The unique blend of creative and behavioural science at Magpie enables us to understand our audiences and deliver compelling cut-through creative campaigns that will create impact and help positively change behaviour. Here is my rundown of 7 key techniques that can help your campaigns inspire societal change: 1. Understand and interpret behavioural insights One of […]

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Power to the people: 5 questions for serious co-producers 

Co-production has climbed the national agenda. But organisations are still getting it wrong. What can they do to truly work in partnership with local people and communities? “Londoners were promised a hill with a view. They got a pile of scaffolding”. So read a headline in the New York Times when the ill-fated Marble Arch […]

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The Developing Field of Behavioural Science

Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities. What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of science are driven by […]

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