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The Developing Field of Behavioural Science
Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities. What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of science are driven by […]
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International Women’s Day: Why Leading with Feminine Values will Change the World and Workplace
Our Digital Journalist, Safeia El-Jack, discusses inclusivity in the marketing industry and interviews three Magpie women in senior leadership roles on International Women’s Day and equality. Across the world today, women’s achievements are being celebrated for their contributions made to society, economy, culture, politics and so much more. The theme for this year’s International Women’s […]
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Understanding Google Analytics for campaign evaluation: Why GA can’t be trusted on its own
Our Associate Director Tom Salmon writes about Google Analytics and why the numbers you see need to be treated with caution. Google Analytics is one of the most popular analytics tools on the web. Its ubiquity means it has become a common measurement tool for public bodies and charities to measure the success of their […]
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Co-creating Covid Explained across Yorkshire and the Humber
Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber. Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for the winter. […]
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