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24 Ideas for 2024

Written by: Christopher Hulme | 15th February 2024
6 min read

Last month we were thrilled to be joined by fellow change-makers from our client community to unlock 6 of the 24 challenges for 2024 and generate positive solutions and ideas to kick off the new year. Here are some of our key findings from the day:

Challenge 1: Generating effective ideas with limited time

Idea 1: The one-minute brief – a tool for rapid collaboration and problem-solving

This is a really helpful creative exercise we use for ideation and collaboration with the team. It can be used as a way to gain early ideas and different perspectives on any type of brief/challenge (be it a creative, business, strategic or culture based). Here is how you can use it in your team meetings:

Challenge 2: Finding motivation during times of adversity

Idea 2: Using behavioural science for self-motivation

At Magpie, we use the COM-B model to design our population-based behaviour change interventions. The COM-B model is the gold standard framework for understanding and unpacking behavioural antecedents. The model posits that three components (Capability, Opportunity and Motivation) influence behaviour, which accounts for all the factors outside the person that make a behaviour possible.

You can read more about the COM-B model and how we create effective campaigns here.

In this ‘24 ideas for 2024’ session, our researcher, Mirela Neto, explored the possibility of using the COM-B model for self-motivation, designing a unique COM-B journal for our attendees to use on behavioural challenges they wish to overcome. 

It is with great pleasure, that we share the COM-B journal with you. Download it here.

Challenge 3: Communicating more effectively with the Voluntary, Community, Faith and Social Enterprise (VCFSE) sectors

Idea 3: A toolkit for equitable communications with VCFSE leaders

With restrictive budgets and the need to collaborate more effectively across target populations in order to get projects off the ground and campaigns in action, we understand it’s more important than ever to understand and value working relationships within the VCFSE sectors.

Magpie’s cofounder, Ged Savva, shared a toolkit created for Wakefield Council and Yorkshire Sport as part of a project designed to work collaboratively to launch active lifestyle campaigns. This involved understanding the dominant personality traits found within leaders across the VCFSE sectors and resulted in a personas toolkit created to understand the different leadership styles in order to communicate in a more equitable way.

We hope this toolkit helps you consider tailoring your engagement approach and communications across the sector. 

Download the toolkit.

Challenge 4: Leading across boundaries

Idea 4: The power of our common purpose

We were thrilled to be joined by Claire Bennett from Common Purpose at the in-person event last month. Common Purpose is a global not-for-profit leadership development programme made up of over 100,000 members including emerging and senior leaders in various organisations around the world. 

Claire noted that so much professional time is spent driving social impact and leading teams to success. While this is hugely  important, you might also spend some time exploring how the things that inspire and uplift you can help you in approaching the broader question – what is your purpose? 

Activity with your teams:

In pairs or groups (or individual reflection) ask the following questions:

In exploring the answers to these questions, we can begin to find the correlation between our ‘purpose’ and our ‘joy’. Perhaps they’re not so different after all!?

Challenge 5: Cost of living

Idea 5: Insights and strategies for financial resilience

With rising expenses outpacing income growth, millions of people are struggling to afford basic necessities. Financial resilience is the ability to withstand and recover from unexpected financial challenges. It involves equipping ourselves with the tools, knowledge, and confidence necessary to navigate financial hardships effectively. 

While external (macroeconomic) contributing factors such as inflation, housing costs, and borrowing expenses pose significant challenges, internal (and trainable) psychological factors play a crucial role in determining our ability to navigate financial difficulties. Four key contributors from the Financial Wellbeing Framework by Fan and Henager (2021) – perceived financial capability (underpinned by self-efficacy), objective financial knowledgefinancial stress, and short and long-term positive financial behaviours directly influence our financial well-being.

By focusing on enhancing our confidence in our finances and managing financial stress by taking action, we can strengthen our financial resilience and improve our financial satisfaction.

Some practical strategies include:

Challenge 6: Competing for budgets and budget extensions

Idea 6: Using lived experience and community insights to provide ROI and impact

In order to compete for budgets and extensions, we need to ensure the work has real impact to prove the investment. Your audience is your biggest asset, from the start of your project, right to the end. Listen and understand ‘the problem’ from real life people and their perspective. Give confidence to your briefs and know what you are doing is the right thing, at the right time, and in the right way. Never rely on assumptions.

Enrich your evaluations – how did your work have true impact on your audience? We can draw on campaign metrics, but to truly show impact we need to hear from the audience. Give your evaluations ‘life’ and paint a human picture. 

We explored different ways to engage with your audience – through surveys and feedback on social channels, to face to face interaction such as community events or capturing vox pops on the street. Be creative, and ensure all audience insight and interaction is accessible.

Get in touch if you are considering a brief and would like advice, community collaboration or lived-experience insights to make your next project more effective.

The next 24 Ideas event is taking place on Thursday 18 April, 11.00am – 2.30pm. Please email Christopher Hulme ( if you’re interested in attending.

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