Uncategorised
- Uncategorised
Here for the changemakers
We meet a lot of impressive people through our work at Magpie. They are of all ages and from many different backgrounds. They bring different experiences and skills. They work on projects big and small, to meet the challenges we face in our communities and across our society as a whole. They are the changemakers. […]
Read more
- Uncategorised
Poverty in the UK: Change For Good
Poverty in the UK On 11th May 2023, we hosted the third instalment of our micro-conference series: ‘Change for Good’ – free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. We were joined by nearly 100 people registering from a whole range of organisations working in poverty reduction in the UK. […]
Read more
- Uncategorised
Change for Good – event recap
On 17th November 2022 we hosted our first ever micro-conference: ‘Change for Good’ – the first of a series of free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. The first event tackled challenges around health and well-being and featured a selection of example actionable case studies. A special thank you […]
Read more
- Uncategorised
7 cut-through creative techniques that will inspire societal change
The unique blend of creative and behavioural science at Magpie enables us to understand our audiences and deliver compelling cut-through creative campaigns that will create impact and help positively change behaviour. Here is my rundown of 7 key techniques that can help your campaigns inspire societal change: 1. Understand and interpret behavioural insights One of […]
Read more
- Uncategorised
Power to the people: 5 questions for serious co-producers
Co-production has climbed the national agenda. But organisations are still getting it wrong. What can they do to truly work in partnership with local people and communities? “Londoners were promised a hill with a view. They got a pile of scaffolding”. So read a headline in the New York Times when the ill-fated Marble Arch […]
Read more
- Uncategorised
The Developing Field of Behavioural Science
Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities. What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of science are driven by […]
Read more
- Uncategorised
International Women’s Day: Why Leading with Feminine Values will Change the World and Workplace
Our Digital Journalist, Safeia El-Jack, discusses inclusivity in the marketing industry and interviews three Magpie women in senior leadership roles on International Women’s Day and equality. Across the world today, women’s achievements are being celebrated for their contributions made to society, economy, culture, politics and so much more. The theme for this year’s International Women’s […]
Read more
- Uncategorised
Understanding Google Analytics for campaign evaluation: Why GA can’t be trusted on its own
Our Associate Director Tom Salmon writes about Google Analytics and why the numbers you see need to be treated with caution. Google Analytics is one of the most popular analytics tools on the web. Its ubiquity means it has become a common measurement tool for public bodies and charities to measure the success of their […]
Read more
- Uncategorised
Co-creating Covid Explained across Yorkshire and the Humber
Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber. Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for the winter. […]
Read more