Digital Engagement
- Behavioural science
- Creativity
- Digital Engagement
Epilepsy awareness campaign shortlisted for Not-for-Profit Campaign of the Year at Prolific North Champions Awards 2026
Magpie and Epilepsy Action have been shortlisted for Not-for-Profit Campaign of the Year at the 2026 Prolific North Champions Awards for the ‘If I Told You’ campaign. This recognition highlights the impact of the epilepsy awareness campaign and places it alongside leading work from across the North’s creative, digital and marketing sectors. The campaign was […]
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- Creativity
- Digital Engagement
- Uncategorised
Epilepsy awareness campaign shortlisted for Smiley Charity Film Awards 2026
In 2025, Epilepsy Action partnered with Magpie to deliver a national digital epilepsy awareness campaign designed to challenge stigma, increase empathy, and reach new audiences at scale. The resulting campaign, If I Told You…, used emotionally driven storytelling and behavioural insight to highlight the lived experiences of people with epilepsy. Within just over one month, […]
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- Creativity
- Digital Engagement
Animation: Captivating Your Audience Effectively
At Magpie, we use creative storytelling and animation to make complex topics clear and sensitive issues accessible.
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- Behavioural science
- Creativity
- Digital Engagement
Magpie and Epilepsy Action Launch National Awareness Campaign: If I Told You…
Breaking the silence around epilepsy through real stories, emotional insight, and public education. What would you do if someone you cared about told you they have epilepsy? Would you know what to say? Would you feel awkward? Would you quietly avoid the subject? Many people still don’t know how to react, and that silence can […]
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- Digital Engagement
- Health & wellbeing
How Multi-Platform Strategies Amplify Campaign Reach and Impact
In today’s fast-paced digital world, reaching the right audience at the right time requires a sophisticated approach. With so many platforms available, each with its own strengths and unique user demographics, it can be challenging to determine which platforms to use. In addition, only using one platform to reach a broad and diverse audience wouldn’t […]
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