Magpie and Epilepsy Action have been shortlisted for Not-for-Profit Campaign of the Year at the 2026 Prolific North Champions Awards for the ‘If I Told You’ campaign. This recognition highlights the impact of the epilepsy awareness campaign and places it alongside leading work from across the North’s creative, digital and marketing sectors.
The campaign was created to raise awareness of epilepsy, challenge stigma and improve understanding through real lived experience. This shortlisting recognises the impact of a campaign designed to spark more open, informed conversations about epilepsy.
A campaign focused on awareness and behaviour change
‘If I Told You’ is an epilepsy awareness campaign built around authentic storytelling. Through a series of short videos and digital content, the campaign highlights the realities of living with epilepsy and encourages people to reflect on their assumptions.
By combining behavioural insight with creative storytelling, the campaign aimed to:
- increase public understanding of epilepsy
- reduce stigma and misconceptions
- support more empathetic, everyday interactions
This approach reflects a growing need for health awareness campaigns that go beyond information and actively influence attitudes and behaviours.
Recognising impact across the sector
The Prolific North Champions Awards celebrate leading work across the North’s creative, digital and marketing sectors.
This latest shortlisting builds on previous recognition for the campaign, including being a finalist and up for the people’s choice award at the Smiley Charity Film Awards, where ‘If I Told You’ is being recognised for its powerful use of storytelling to drive awareness and empathy.
Together, these achievements highlight the campaign’s strength in combining creative storytelling with behaviour change principles to engage audiences and challenge stigma.
You can read more about the Smiley Charity Film Awards in our previous blog post, and if you can spare two minutes, please vote for the campaign so it can be in with a chance of winning a ‘People’s Choice Award’ alongside the formally judged awards. Prizes include up to £10,000 worth of prize money donated to Epilepsy Action.
Watch the campaign film
When will winners be announced?
Winners will be announced on Thursday, 14 May, at an awards ceremony in Manchester.
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