Behavioural science
- Behavioural science
A beginners guide to AI in Behaviour Change and Communications.
AI is already being applied by behaviour change practitioners, creatives, comms professionals and campaigners. In this blog, we explore its transformative potential, introduce some basic terminology and suggest a series of tools and use cases to start experimenting with. There is a caveat before we begin. The tools that we introduce in this blog are […]
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- Behavioural science
- Climate change
Making Net Zero Work for Everyone: The Role of Behaviour Change and Community Participation
The UK has set ambitious targets to reach net zero greenhouse gas emissions by 2050. This major transition will require changes in behaviour and participation from all households and communities. However, a new report from the Institute for Community Studies highlights that the transition risks widening existing inequalities if policies do not account for the […]
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- Behavioural science
A guide to creating effective campaigns using behavioural science
Dr Grainne Dickerson discusses how to create effective campaigns using behavioural science. Dr Grainne Dickerson is Magpie’s Director of Behavioural Insights and Chair of The Behavioural Science and Public Health Network @BSPHNetwork. Behavioural science is being used by an ever-growing number of campaigners, communicators and policymakers to understand why people and communities behave in the […]
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- Behavioural science
- Creativity
Change for Good 2023 – Webinar series catch up
Over the past few months we have had the privilege and pleasure to host a webinar series during which we brought together a range of people to share their experiences in changing lives for the better through creative behaviour change. It was part of our commitment to not only being here for the changemakers but […]
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