Behavioural science Archives

Behavioural science

Reflecting and Recalibrating – Magpie Attend the LSE Nudgeathon 2025

It was an eventful 48 hours for some of the Magpie team last week as we sponsored and supported the London Nudgeathon 2025 event at The London School of Economics! Participants from LSE, UCL and Cambridge University were set the challenge of developing an innovative and considered intervention to improve access to finance for farmers […]

Behavioural science

Magpie Champions Innovation in Behavioural Science as Proud Sponsors of LSE’s Nudgeathon

At Magpie, staying at the cutting edge of behavioural science is at the heart of what we do. We’re passionate about celebrating emerging leaders and fresh thinking in the field – because the more we learn, the more impact we can create. That’s why we’re thrilled to be sponsoring, judging, and presenting at the London […]

Behavioural science

Strategies that empower, not simply influence

Magpie’s blueprint to sustainable and ethical behaviour change Real behaviour change starts with people, not assumptions Behaviour change isn’t about persuasion, coercion, or sneaky nudges – it is about understanding people, their realities, and what truly matters to them. Change is not something we impose but something we co-create by listening, engaging, and working alongside […]

Behavioural science
Creativity

Leveraging AI in Creative Behaviour Change

At Magpie, we’re in the business of creating meaningful behaviour change through robust behavioural research, creative communications and marketing, and effective community collaboration. Our mission is to help organisations connect with their audiences, inspire action, and make a real impact. And with the ever-evolving integration of artificial intelligence (AI) into our work, we’re driving change […]

Behavioural science
Health & wellbeing
Reducing poverty

How the Gambling Industry Exploits Our Cognitive Vulnerabilities

Every year, during Safer Gambling Week, the gambling industry ramps up efforts to promote safer gambling practices. But is this enough? While these campaigns claim to educate people about the risks, they are often overshadowed by the industry’s primary goal: keeping people gambling. For all the advice to gamble responsibly, the real focus seems to […]

Behavioural science
Health & wellbeing
Uncategorised

Vape candy: A trend or a trap? Five ways to reduce vaping for young people

A recent report revealed that over one million people in England now vape despite never having been regular smokers, marking a seven-fold increase in just three years. E-cigarette use among adults who had never smoked regularly remained stable until 2021, with 1 in 200 (about 133,000 people) vaping. By 2024, this surged to 1 in […]

Behavioural science
Community
Creativity

Magpie’s Collaboration with RSPCA: Reducing the Demand for Brachycephalic Dog Breeds

Our recent collaboration with the RSPCA aimed to tackle the root cause of suffering among brachycephalic dog breeds and reduce demand for these breeds.

Behavioural science

How behavioural science can support charities to reduce running costs, navigate challenges and promote positive social change

Behavioural science can be a powerful tool for charities to understand and positively influence the behaviours of teams, supporters, volunteers, beneficiaries, and other stakeholders.

Behavioural science
Climate change
Community
Creativity

24 Ideas Key Information Unlocked

Earlier this month we welcomed a whole host of change makers to Magpie HQ as part of our '24 Ideas for 2024' creative retreat series. Here are some of our key findings from the day.

Behavioural science
Creativity
Equality & diversity
Health & wellbeing

National Walk Away campaign is helping to make nights out safer for everyone.

Whilst drunken brawls on a night out may be familiar, this kind of violence can have a devastating impact. Crime data shows that in 2022 Leicester City Centre saw 40 near-miss homicides. These violent assaults, sometimes known as ‘One punch’ incidents can lead to severe injuries or even fatalities. In August 2023, Magpie was commissioned […]

Behavioural science
Community
Uncategorised

Magpie Meets… Women’s Health Matters

Magpie Meets is a unique exchange programme which exists to fulfil Magpie’s volunteering time and professional development needs through exchanges with a diverse range of change-making organisations. In February, we met with with Women’s Health Matters, a Leeds based charity that exists to support women and girls to live safe and healthy lives.

Behavioural science

A beginners guide to AI in Behaviour Change and Communications.

AI is already being applied by behaviour change practitioners, creatives, comms professionals and campaigners. In this blog, we explore its transformative potential, introduce some basic terminology and suggest a series of tools and use cases to start experimenting with. There is a caveat before we begin. The tools that we introduce in this blog are […]