Creativity Archives

Behavioural science
Creativity

Leveraging AI in Creative Behaviour Change

At Magpie, we’re in the business of creating meaningful behaviour change through robust behavioural research, creative communications and marketing, and effective community collaboration. Our mission is to help organisations connect with their audiences, inspire action, and make a real impact. And with the ever-evolving integration of artificial intelligence (AI) into our work, we’re driving change […]

Community
Creativity
Uncategorised

Developing a new digital platform for charity St Luke’s Cares

St Luke’s Cares is a charity that plays a crucial role in supporting communities in inner South Leeds. They run a wide range of youth and community programs aimed at empowering residents to reach their full potential. Their initiatives include youth and community groups, a support group for young mothers, a charity shop offering affordable […]

Creativity
Equality & diversity
Uncategorised

Generating Accessible Creative Assets for Wider Audiences

Accessibility is essential in today’s digital world, ensuring everyone can engage with websites, apps, and online content. Yet, many people with disabilities still face barriers. This article focuses on some of the principles and practices that help to make your creative digital assets more inclusive. It’s important to remember that accessibility is a legal requirement […]

Creativity

Digital Pilots: The Essential Ingredient to Insight-Driven Marketing Campaigns

At Magpie, we understand the power of learning from our audiences to create meaningful and impactful campaigns that create behaviour change. In a digital age, it's crucial to approach campaigns with a test-and-learn mindset. Piloting creative behaviour change marketing campaigns (or any marketing campaign) digitally as an initial test and learn phase, is an invaluable approach for creating insight-driven, personalised and cost-effective full-scale marketing campaigns.

Behavioural science
Community
Creativity

Magpie’s Collaboration with RSPCA: Reducing the Demand for Brachycephalic Dog Breeds

Our recent collaboration with the RSPCA aimed to tackle the root cause of suffering among brachycephalic dog breeds and reduce demand for these breeds.

Behavioural science
Climate change
Community
Creativity

24 Ideas Key Information Unlocked

Earlier this month we welcomed a whole host of change makers to Magpie HQ as part of our '24 Ideas for 2024' creative retreat series. Here are some of our key findings from the day.

Creativity
Uncategorised

Every man can help to reduce violence against women and girls

Working with the South Yorkshire Violence Reduction Unit (VRU) Magpie has launched Every Man Can, a new campaign to tackle Violence Against Women and Girls.

Behavioural science
Creativity
Equality & diversity
Health & wellbeing

National Walk Away campaign is helping to make nights out safer for everyone.

Whilst drunken brawls on a night out may be familiar, this kind of violence can have a devastating impact. Crime data shows that in 2022 Leicester City Centre saw 40 near-miss homicides. These violent assaults, sometimes known as ‘One punch’ incidents can lead to severe injuries or even fatalities. In August 2023, Magpie was commissioned […]

Behavioural science
Creativity

The Magpie Story: Meet the Cofounders

Magpie was founded in 2009 by Becky Dam and Ged Savva, who are Cofounding Directors of the agency. They were joined in 2019 by Kim Somerville as Managing Director. Here we sit down with Becky, Ged and Kim to hear about the story of Magpie, the challenges and opportunities of the work they do, and what the future holds…

Creativity

Communication with impact – words matter

There are many ways to communicate ideas. Here at Magpie, creative communication means finding the right tool for the job. If we want our campaigns to achieve their goals, we need to find ways to speak to people. This could be through design. It could be on screen or a piece of paper. A lot […]

Behavioural science
Creativity

Change for Good 2023 – Webinar series catch up

Over the past few months we have had the privilege and pleasure to host a webinar series during which we brought together a range of people to share their experiences in changing lives for the better through creative behaviour change. It was part of our commitment to not only being here for the changemakers but […]