Behavioural science
Creativity
Equality & diversity
Health & wellbeing

National Walk Away campaign is helping to make nights out safer for everyone.

Whilst drunken brawls on a night out may be familiar, this kind of violence can have a devastating impact. Crime data shows that in 2022 Leicester City Centre saw 40 near-miss homicides. These violent assaults, sometimes known as ‘One punch’ incidents can lead to severe injuries or even fatalities. In August 2023, Magpie was commissioned […]

Behavioural science
Community
Uncategorised

Magpie Meets… Women’s Health Matters

Magpie Meets is a unique exchange programme which exists to fulfil Magpie’s volunteering time and professional development needs through exchanges with a diverse range of change-making organisations. In February, we met with with Women’s Health Matters, a Leeds based charity that exists to support women and girls to live safe and healthy lives.

Behavioural science

A beginners guide to AI in Behaviour Change and Communications.

AI is already being applied by behaviour change practitioners, creatives, comms professionals and campaigners. In this blog, we explore its transformative potential, introduce some basic terminology and suggest a series of tools and use cases to start experimenting with. There is a caveat before we begin. The tools that we introduce in this blog are […]

Behavioural science
Climate change

Making Net Zero Work for Everyone: The Role of Behaviour Change and Community Participation

The UK has set ambitious targets to reach net zero greenhouse gas emissions by 2050. This major transition will require changes in behaviour and participation from all households and communities. However, a new report from the Institute for Community Studies highlights that the transition risks widening existing inequalities if policies do not account for the […]

Behavioural science
Creativity

The Magpie Story: Meet the Cofounders

Magpie was founded in 2009 by Becky Dam and Ged Savva, who are Cofounding Directors of the agency. They were joined in 2019 by Kim Somerville as Managing Director. Here we sit down with Becky, Ged and Kim to hear about the story of Magpie, the challenges and opportunities of the work they do, and what the future holds…

Behavioural science

A guide to creating effective campaigns using behavioural science

Dr Grainne Dickerson discusses how to create effective campaigns using behavioural science. Dr Grainne Dickerson is Magpie’s Director of Behavioural Insights and Chair of The Behavioural Science and Public Health Network @BSPHNetwork. Behavioural science is being used by an ever-growing number of campaigners, communicators and policymakers to understand why people and communities behave in the […]

Behavioural science
Creativity
Uncategorised

Sign up to the Magpie Toolkit

Our toolkit is out! Every six weeks we’ll be sending out an email with curated collection of stories, tools and resources to explore how behavioural science and creative communication can inspire positive change. We’ll be sharing ideas and insights, links to resources we have found useful and those shared with us by our community. The […]

Behavioural science
Creativity

Change for Good 2023 – Webinar series catch up

Over the past few months we have had the privilege and pleasure to host a webinar series during which we brought together a range of people to share their experiences in changing lives for the better through creative behaviour change. It was part of our commitment to not only being here for the changemakers but […]