Our work
What we do
Magpie’s specialists in behavioural science, design, communications, research and community engagement work in partnership with a broad range of changemakers to transform lives.
- Behavioural science
- Community
- Creativity
Join the fostering family
Fostering gives children the stability and care they need to thrive. It's a serious, life-changing decision for any carer. To power recruitment across the region, we created one unified identity for Foster for Greater Manchester. This new brand successfully brings ten boroughs together under a single, compelling voice, while still giving local authorities the flexibility to talk directly to their own communities.
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- Equality & diversity
Knowledge Equity Network
The Knowledge Equity Network (KEN) is a global initiative by the University of Leeds designed to make knowledge more accessible and inclusive. Developed in collaboration with Magpie, KEN unites universities, organisations, and individuals worldwide in a shared mission to reduce inequalities in higher education through open collaboration and equitable knowledge-sharing.
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- Behavioural science
Rethinking youth sexual violence prevention
Navigating big feelings - from friendship drama to rejection and heartbreak - isn’t easy, especially in the online world where harmful messages can spread fast. Check the vibe helps young people understand and manage their emotions so they can make positive choices.
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- Behavioural science
- Creativity
- Digital Engagement
- Health & wellbeing
Are your medicines working for you?
The ‘Are Your Medicines Working For You?’ campaign aimed to encourage more open, proactive conversations between patients and healthcare professionals. It focused on helping people reflect on whether their long-term medications were still right for them, and to take action by booking a free NHS medicine review.
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- Behavioural science
- Creativity
Boosting donations to Shelter Retail Stores
By combining behavioural insights with Shelter’s audience research, we created bold creative campaigns that inspired donors to turn their 'pre-loved items into home' for those that need it most, boosting donations across 77 stores nationwide.
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- Behavioural science
Merseyside Recycling and Waste Authority
A mixed-methods research project to develop a long-term behaviour change communication strategy, tailored to the unique needs of different localities and communities across Merseyside. Focused on engaging communities in effective waste reduction, reuse, and recycling.
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- Behavioural science
- Creativity
- Health & wellbeing
A Guide to Healthcare
People accessing the wrong healthcare services can have a huge impact on both the patients and the NHS. We developed an accessible and culturally sensitive tool, using a user-centred approach to design, to simplify and improve access to healthcare services in South East London.
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- Community
- Creativity
- Health & wellbeing
- Reducing poverty
Start
A collaborative project to enhance vital substance misuse support, co-created with service users to build an authentic, empathetic brand and improve access to recovery services for the Hartlepool community.
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- Behavioural science
The Road Safety Trust
A mixed-methods research project designed to develop a nuanced and deeply empathetic understanding of the landscape and needs of road safety changemakers across the UK.
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- Climate change
- Creativity
- Digital Engagement
Rewilding Britain
With Rewilding Britain we developed a digital-first strategy that mobilised public support, drove petition sign-ups, and influenced UK political commitments to rewilding.
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- Digital Engagement
- Health & wellbeing
- Reducing poverty
Gambling Understood
A campaign designed to protect people from gambling-related harms by increasing awareness of the underhand strategies used to promote gambling and betting products.
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- Creativity
- Health & wellbeing
Chapter One
An innovative digital campaign to promote support and information resources for individuals affected by gambling harms. Through targeted digital strategies, the Chapter One campaign successfully drove significant traffic to their website, which aims to reduce the harm gambling causes to society.
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