Our work
What we do
Magpie’s specialists in behavioural science, design, communications, research and community engagement work in partnership with a broad range of changemakers to transform lives.
- Community
- Creativity
- Health & wellbeing
- Reducing poverty
Start
A collaborative project to enhance vital substance misuse support, co-created with service users to build an authentic, empathetic brand and improve access to recovery services for the Hartlepool community.
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- Behavioural science
The Road Safety Trust
A mixed-methods research project designed to develop a nuanced and deeply empathetic understanding of the landscape and needs of road safety changemakers across the UK.
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- Climate change
- Creativity
- Digital Engagement
Rewilding Britain
With Rewilding Britain we developed a digital-first strategy that mobilised public support, drove petition sign-ups, and influenced UK political commitments to rewilding.
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- Digital Engagement
- Health & wellbeing
- Reducing poverty
Gambling Understood
A campaign designed to protect people from gambling-related harms by increasing awareness of the underhand strategies used to promote gambling and betting products.
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- Creativity
- Health & wellbeing
Chapter One
An innovative digital campaign to promote support and information resources for individuals affected by gambling harms. Through targeted digital strategies, the Chapter One campaign successfully drove significant traffic to their website, which aims to reduce the harm gambling causes to society.
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- Behavioural science
- Creativity
Healthier breeds, happier dogs
Reducing the demand for flat-faced breeds by giving potential dog owners the knowledge they need to make informed choices. This digital campaign utilises behaviour change strategies to target key audiences.
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- Behavioural science
- Creativity
Walk Away
A project to support violence reduction in the night time economy. Research showed that using the power or peer-to-peer intervention could help make nights out safer for everyone.
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- Equality & diversity
- Health & wellbeing
- Reducing poverty
Covid Explained
A project to support COVID-safe behaviours which became a co-created, ‘community-up’ campaign to improve access to health resources for the most vulnerable people across the UK’s largest region.
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- Health & wellbeing
Join Us: Move. Play.
A social movement designed to improve physical activity for the young people of Bradford. JU:MP inspires children and families to move and play more leading to better health and wellbeing.
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- Climate change
- Health & wellbeing
Let’s clear the air
As part of a programme of works to address the impact of air quality on residents, we co-created with Hertfordshire County Council a long-term communications campaign to educate and empower positive action.
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- Health & wellbeing
Seriously
Creative, awareness-building campaign to meet the challenge of antibiotic resistance. Our insight showed awareness level was low and that education would be the key to behaviour change.
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- Climate change
- Health & wellbeing
Walk it. Ride it.
Insight and co-creation at community level for a campaign encouraging and sustaining active travel. Key learnings from the insight, along with behaviour change analysis, informed the campaign design.
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