Illustration for Seriously Resistant campaign

16,497 pledges

against antibiotic resistance with NHS Leeds CCG

Raising awareness of one of the biggest threats to health this century

Seriously is a social movement we created to raise awareness of the global threat caused by antibiotics misuse and encourage the population of Leeds to take antibiotic resistance seriously

Increasing Impact

  • Icon - Pharmacy
    We ran a citywide pledge campaign.
  • Icon - Message
    engaged the local Universities’ health research departments.
  • Icon - Pharmacy
    turned 100,000 pharmacy bags red.
  • Icon - Film clapper
    enabled budding film students to create video shorts.
Logo - Seriously Logo - Leeds City Council Logo - NHS Leeds

15 local authorities

adopted Breathe 2025 as their smokefree policy

Breathe 2025: Inspire a smokefree generation by 2025

Breathe 2025 is a smokefree vision we created to make sure the next generation of children are born and raised in a place free from tobacco, where smoking is unusual

Increasing Impact

  • Icon - Britain
    nationally recognised movement on tobacco.
  • Icon - Packaging
    standardised packaging across the UK.
  • Icon - A bus
    featured on big screens, cinema advertising and bus ads.
  • Icon - Web browser
    many have pledged action through the Breathe 2025 website.
  • Icon - A clipboard
    the smoking policy for each Local Authority has one vision.
  • Icon - digital devices
    digital resources have been used across the UK.
  • Icon - Computer screen
    £500,000 of free advertising generated by supporters.
Logo - Breathe 2025 Logo - Wakefield Council Logo - Public Health England Logo - NHS

increasing footfall by 87%

to North Yorkshire’s ‘walking for health’ trails

Discoveries on your Doorstep: Encouraging more people to get out walking in their local area

Discoveries on your Doorstep is an insight-driven campaign that positively changed people’s perceptions of walking and inspired more people to be active in their local area.

Increasing Impact

  • Icon - Website
    3,368 unique website vists across 2 locations.
  • Icon - Hands shaking
    98 community groups and businesses engaged.
  • Icon - An award
    ‘Highly Commended Award’ at the 2018 ADEPT awards.
  • Icon - A calendar
    4 community-owned events have taken place so far.
  • Icon - Facebook Likes
    1,154 likes on Facebook.
  • Icon - digital devices
    10 community champions were recruited.
  • Icon - Sharing
    20 health groups and charities shared campaign media.
  • Icon - A mortar board
    9 schools took part.
Logo - North Yorkshire County Council

11,253 attendees

across 56 events at the World Curry Festival


Bringing people together over the love of good food and culture

We helped grow this cultural food celebration from a weekend event in Bradford to a 15 day festival across Yorkshire through content marketing, digital strategy and PR.

Increasing Impact

  • Icon - Website
    23,563 website visitors over 4 weeks.
  • Icon - Newspaper
    Featured in regional press and on tv news.
  • Icon - People
    92% of people said they would attend again.
  • Icon - Email
    Email database grew 98% on previous year.
  • Icon - Open email
    average email open rate of 42%.
  • Icon - Thumbs up
    592,955 impressions across facebook and twitter.
  • Icon - Facebook
    Facebook audience growth up 23% on previous year.
  • Icon - Twitter
    Twitter audience growth up 15% on previous year.
  • Icon - Online channels
    74% of festival attendees heard about it through online channels.
Logo - World Curry Festival

2,300 sign-ups

to Hertfordshire’s 12-month Health Activator Programme

Encouraging inactive people to take part in local fitness activities

Active Herts is a health activator programme campaign we ran in Hertfordshire. Our activity promoted the benefits of exercise and encouraged a record number of inactive people to take part in local fitness activities.

Increasing Impact

  • Icon - Cityscape
    over 100 people on the programme after two months.
  • Icon - Pharmacy
    2,300+ people have subscribed in past 2 years.
Logo - Active Herts Logo - National Lottery & Sports England Logo - Herts Sports Partnership


of Leeds Bin app from 4 September to 16 October


Raising awareness of paper recycling and instigate positive behaviour change.

If Leeds’ residents recycled all their paper and card, the energy saved could power all eight of the city’s hospitals for an entire year. We developed a bold campaign that attracted attention and educated audiences on the types of paper that can be recycled.

Increasing Impact

  • Icon - Website
    6 high profile businesses supported the PR stunt.
  • Icon - Newspaper
    71 pledge cards were completed.
  • Icon - People
    Coverage on Yorkshire evening post and Made in Leeds.
  • Icon - Email
    12,485 opportunities to see the PR stunt.
  • Icon - Open email
    3 schools arcoss Leeds supported the PR stunt.
  • Icon - Thumbs up
    90 views have been recorded of the video.
  • Icon - Facebook
    business engagement activity reached 2670 people.
  • Icon - Twitter
    2464 engagements on Twitter.
Logo - Recycle Me Logo - Leeds City Council

4,428 clicks

to Money Information Centre’s help site from our content marketing campaign activity


Raising awareness of gambling-related harm across Leeds

Beat the Odds is a multi-channel marketing campaign to encourage greater awareness of gambling-related harm across Leeds and signpost ‘problem gamblers’ to help and support services.

Increasing Impact

  • Icon - Website
    The campaign featured on BBC’S Inside Out.
  • Icon - Newspaper
    The tweets were seen 99,900 times over 38 days.
  • Icon - People
    140 bus shelters seen 14.6m times.
  • Icon - Email
    346 people engaged with the tweets.
Logo - Leeds City Council