Illustration for Seriously Resistant campaign

16,497 pledges

against antibiotic resistance with NHS Leeds CCG

Raising awareness of one of the biggest threats to health this century

Seriously is a social movement we created to raise awareness of the global threat caused by antibiotics misuse and encourage the population of Leeds to take antibiotic resistance seriously

Increasing Impact

We ran a citywide pledge campaign.
engaged the local Universities’ health research departments.
turned 100,000 pharmacy bags red.
enabled budding film students to create video shorts.

15 local authorities

adopted Breathe 2025 as their smokefree policy

Breathe 2025: Inspire a smokefree generation by 2025

Breathe 2025 is a smokefree vision we created to make sure the next generation of children are born and raised in a place free from tobacco, where smoking is unusual

Increasing Impact

nationally recognised movement on tobacco.
standardised packaging across the UK.
featured on big screens, cinema advertising and bus ads.
many have pledged action through the Breathe 2025 website.

the smoking policy for each Local Authority has one vision.
digital resources have been used across the UK.
£500,000 of free advertising generated by supporters.

increasing footfall by 87%

to North Yorkshire’s ‘walking for health’ trails

Discoveries on your Doorstep: Encouraging more people to get out walking in their local area

Discoveries on your Doorstep is an insight-driven campaign that positively changed people’s perceptions of walking and inspired more people to be active in their local area.

Increasing Impact

3,368 unique website vists across 2 locations.
98 community groups and businesses engaged.
‘Highly Commended Award’ at the 2018 ADEPT awards.
4 community-owned events have taken place so far.

1,154 likes on Facebook.
10 community champions were recruited.
20 health groups and charities shared campaign media.
9 schools took part.

11,253 attendees

across 56 events at the World Curry Festival

Bringing people together over the love of good food and culture

We helped grow this cultural food celebration from a weekend event in Bradford to a 15 day festival across Yorkshire through content marketing, digital strategy and PR.

Increasing Impact

23,563 website visitors over 4 weeks.
Featured in regional press and on tv news.
92% of people said they would attend again.
Email database grew 98% on previous year.

average email open rate of 42%.
592,955 impressions across facebook and twitter.
Facebook audience growth up 23% on previous year.
Twitter audience growth up 15% on previous year.

74% of festival attendees heard about it through online channels.

2,300 sign-ups

to Hertfordshire’s 12-month Health Activator Programme

Encouraging inactive people to take part in local fitness activities

Active Herts is a health activator programme campaign we ran in Hertfordshire. Our activity promoted the benefits of exercise and encouraged a record number of inactive people to take part in local fitness activities.

Increasing Impact

over 100 people on the programme after two months.
2,300+ people have subscribed in past 2 years.

3,358 downloads

of Leeds Bin app from 4 September to 16 October

Raising awareness of paper recycling and instigate positive behaviour change.

If Leeds’ residents recycled all their paper and card, the energy saved could power all eight of the city’s hospitals for an entire year. We developed a bold campaign that attracted attention and educated audiences on the types of paper that can be recycled.

Increasing Impact

6 high profile businesses supported the PR stunt.
71 pledge cards were completed.
Coverage on Yorkshire evening post and Made in Leeds.
12,485 opportunities to see the PR stunt.

3 schools arcoss Leeds supported the PR stunt.
90 views have been recorded of the video.
business engagement activity reached 2670 people.
2464 engagements on Twitter.

4,428 clicks

to Money Information Centre’s help site from our content marketing campaign activity

Raising awareness of gambling-related harm across Leeds

Beat the Odds is a multi-channel marketing campaign to encourage greater awareness of gambling-related harm across Leeds and signpost ‘problem gamblers’ to help and support services.

Increasing Impact

The campaign featured on BBC’S Inside Out.
The tweets were seen 99,900 times over 38 days.
140 bus shelters seen 14.6m times.
346 people engaged with the tweets.