At Magpie, we’re proud of the impact we’ve made over the past 16 years. In the past year alone, we delivered 44 life-changing projects, each rooted in creative behaviour change. Since our founding in 2009, we’ve focused on designing communications that address society’s greatest challenges.
Read ‘Turning ideas into impact’
Read ‘From Ideas to Impact: 16 years of creative behaviour change’ below or download a version to read in your own time.
Download ReportCreative behaviour change that makes a difference
Our team – a collective of bright, passionate, and purposeful individuals – drive our ability to make a difference. Each project has been a unique challenge, requiring us to listen deeply, co-create with communities, understand and translate lived experience into strategies that achieve meaningful outcomes. From helping individuals to make small decisions towards a journey of change, to tackling systemic issues with bold ideas, we’ve seen the profound impact of our work in ways that inspire us each day.
View our impact showreel
Our journey: from student wellbeing to national campaigns
Magpie started with a simple idea and a shared passion. Becky and Ged met working on wellbeing campaigns for students, and loved seeing the real impact of their creative ideas. One late night, Ged said, “We should do this ourselves,” and just like that, Magpie was born, a partnership with big ambitions to make a difference.
From the start, their complementary strengths shaped the agency: Ged with his drive for bold ideas, Becky with her focus on making things happen. Together, they built a culture rooted in collaboration, insight, and impact; proving that creativity and dedication can spark real change.
Celebrating 16 years: The launch event
To everyone who has been part of our journey – our incredible team, inspiring clients, and the communities who have collaborated with us and trusted us to tell their stories – thank you. Together, we are proving that change is not only possible but inevitable when guided by passion, creativity, and purpose
Becky Dam & Ged Savva Magpie Co-founders
Explore our impact: View the report
In our latest publication, Turning Ideas into Impact, you can explore highlights and case studies from across our impact areas, see how we bring campaigns to life in communities, and learn about the social value we’ve delivered, all grounded in creative behaviour change, community collaboration.
Read 'Turning ideas into impact'