Challenge thinking and unearth new ideas.

Magpie is a creative communications agency with an expertise in good cause campaigns, behaviour change and millennial marketing.

We make it our mission to connect brands and organisations with social influencers and audiences who become the brand advocates of the future.

We use the power of insight and co-creation to challenge current thinking, to unearth new ideas and to develop imaginative creative strategies that inspire, excite and engage.

  • Insight & Co-creation

    We believe that the most effective ideas come from working directly with your audience. We co-create with audiences to produce work that inspires them.

  • Ideas & Imagination

    We’re always a step ahead, looking to the future, on the hunt for the next big idea. We imagine the impossible, push boundaries, smash through glass ceilings, and throw the box to one side.

  • Good Cause Campaigns

    We enjoy the challenge of taking complex issues and working with hard to reach communities to instigate positive change.

  • Behaviour Change

    We work closely with leading behaviour change and decision research academics to bring more depth to our projects, gaining international acclaim along the way.

  • Advocacy Marketing

    We provide the inspiration and tools for audiences to share marketing messages through their existing networks so that our campaigns have a stronger impact and longer term value.

Meet the Team

As true magpies, we are continually collecting things that catch our attention and inspire us. We see opportunities where others don’t and bring creative ideas to life in our work. We immerse ourselves in a culture of ideas and imaginative thinking so we can drive excitement and momentum throughout your project.
Becky
Cofounding Director
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Ged
Cofounding Director
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Gary
Non-Executive Director
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Pete
Digital Director
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Helena
Client Services Manager
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Myles
Account Manager
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Josh
Account Executive
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Anna
Designer
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Ruth
Designer
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Rebecca
Designer
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David
Developer
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Soraya
Developer
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Isabel
Insight Manager
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Eleanor
Concept & Campaigns
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Rhys
Ideas and Imagination team
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Amy
Ideas and Imagination team
and Campaign Team Leader
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Katie
Ideas and Imagination team
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Catherine
Ideas and Imagination team
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Emily
Ideas and Imagination team
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Gino
Ideas and Imagination team
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Abbie
PR Assistant
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Becky

Cofounding Director

Becky, one of our two co-founders, has been delivering creative strategies with Ged for nearly 11 years, having met in 2006 while working as graphic designers.

In 2009 Ged and Becky set the vision for Magpie, establishing the agency.

She leads with expertise and zeal and helps our team perform at their best and deliver to the highest standards.

Heading up the communications strategy for client projects, Becky supports the team to take projects from conception to fruition to ensure your work always works.

Outside of Magpie, Becky is an Enterprise Ambassador and Alumni Ambassador for University of Leeds. She is part of a number of strong networks including the Goldman Sachs 10,000 Small Businesses alumni programme, for which she was selected in 2013.

When not in the studio, Becky enjoys travelling, exploring new places and cultures; and can on occasion be found cycling or training for a triathlon.


Superpower

Becky is a problem solver, always looking at how we can overcome the impossible. Using the strengths of the team around her, she focuses on how we work together to complete a task, delivering above and beyond within the constraints.

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Ged

Cofounding Director

Ged has worked with Becky for over 10 years, establishing Magpie in 2009. He brings high-level creative thinking to our clients, helping them to bolster their brand communications strategy.

Ged is a natural leader, sparking enthusiasm and inspiration in others. This is also true outside of Magpie; sitting on the board of an arts production company, acting as Trustee for Radio Aire’s Cash for Kids charity, working as a marketing mentor for the Leeds Art Fund, and supporting young and start-up businesses to establish their brand strategy.

In his spare time, Ged enjoys writing for theatre and fiction. He’s written, directed and performed in theatre productions in Yorkshire and Merseyside. He’s a big believer in giving back and has done an incredible amount for Alder Hey Children’s Hospital, Radio Aire’s Cash for Kids, Prostate Cancer UK, Ronald McDonald House (RMHC) and Children in Need.

Ged currently holds a position on the Leeds 2023 Comms sub-group and is involved in a business that aids volunteering opportunities in communities.


Superpower

Always on the look out for new opportunities, Ged is constantly making connections, creating partnerships, and looking for new possibilities. His future-gazing helps us develop exciting creative strategies, and his open mind inspires us with new ideas and ways of working.

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Gary

Non-Executive Director

Gary was, until 2011, UK Director of Small Business Banking at Yorkshire and Clydesdale Banks and also held the roles of Head of Retail Banking and Head of Business Banking for Yorkshire Bank.

Gary is a Non-Executive Director at Magpie and a number of SMEs across the North East and Yorkshire were he advises the Boards on strategy, business development, risk management, finance and corporate governance.

Gary is a Mentor on the Goldman Sachs 10,000 Small Businesses Programme run by Leeds University Business School and sits on the Investment Panel for the North East Let's Grow Fund.

Gary was awarded an MBE for Services to the Finance Industry and is a Fellow of the Chartered Institute of Bankers Scotland.


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Pete

Digital Director

Pete can navigate the most complex of digital challenges, and has the unique ability to explain the world of ‘digital’ in plain English. His experience with Content Management Systems means that no matter how intricate the creation, our clients will only be dealing with a simple interface when changing or updating website content.

Pete has built up our team of digital experts. He always makes sure Magpie is using cutting edge technology and techniques and pushing the parameters of web and digital design.


Superpower

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Pete opens the box of secrets to help plan and deliver digital projects. Specifying the user journey, and understanding past analytics and trends, allows him to plan content and create well-thought-out site structures for our clients.

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Helena

Client Services Manager

Helena oversees Client Services processes and keeps an overview of all projects to ensure clients are always confident in the exceptional quality of our service. She looks after our most complex projects, ensuring they are on time, on budget and on brief. Helena sets our service levels and manages client feedback to makes sure we develop our service to suit the unique needs of each client. Her role is about delivering+1, always going above and beyond our clients’ expectations.

A team member from the early days of Magpie, Helena has a wide range of client and marketing management experience across a whole range of client sectors and project types.

When she’s not in the studio, Helena spends the majority of her time managing and writing content for her music blog. This means trawling through press releases, contacting music PR and labels, researching bands, and generally listening to a lot of music.


Superpower

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Helena sees the bigger picture and keeps an overview of client accounts and projects at Magpie. She is responsible for our service levels and setting the ‘magpie way’ for client service.

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Myles

Account Manager

Myles loves everything creative, across all areas of the design and marketing process. He enjoys nothing more than building relationships with clients – old and new. His favourite part of being an Account Manager is receiving new briefs and challenges from our clients, dissecting them down to their fundamentals and then transforming them into a really focused creative brief to maximise impact, emotional engagement, and relevance to their audiences.

In his spare time Myles enjoys music and cultural events in Leeds and around the UK. He loves meeting new people from all walks of life, and even hosts guests from all round the world through Airbnb, where he proudly owns ‘Super Host’ status.


Superpower

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Myles looks out for his clients, using his super sharp vision to find new and unique ways for their brand to connect and engage with their target audience. He keeps his eyes peeled for new business opportunities to connect with clients who can benefit from Magpie’s services.

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Josh

Account Executive

Josh loves to collaborate with the creative team to present new concepts and designs to inspire, excite and engage our clients. Josh’s favourite part of working on a project is that ‘high five’ moment, when it delivers +1 and goes above and beyond that client’s targets and expectations.

Josh’s experience and enthusiasm for youth marketing and marketing communications within higher education allows him to help nurture and nourish clients' projects and really bring them to life.

Outside of Magpie Josh can be found watching lots of live music, visiting museums, supporting Grimsby Town FC or running in the Yorkshire countryside.


Superpower

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Josh brings seeds of knowledge to the Magpie team to help grow our understanding of the university landscape. He uses his experience and passion for marketing to help nurture and nourish our clients' projects to really bring them to life.

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Anna

Designer

Anna has a strong creative background, having studied fine art before pursuing an Art Foundation in Graphic Design and Illustration, and later a degree in Creative Imaging. In her ten years working as a designer, she has developed her skills, successfully turning briefs into imaginative design communications that meet each client’s objectives every time.

She is our creative champion, exceeding standards and setting new ones to help us demonstrate what it means to do something ‘the magpie way’.

When Anna is not in the studio, she continues to enjoy her creative hobbies and is particularly keen on illustration, modern art, fashion, music, photography and film. She also likes to travel, and in a bid to see the world one holiday at a time, she plans to visit two new countries each year.


Superpower

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Anna creates exciting and engaging design communications. She surprises and delights with her creative thinking and ability to turn an idea into reality. Anna probes, questions and experiments, pushing creative boundaries, and delivering top quality design work that exceeds creative standards and helps clients achieve their vision.

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Ruth

Designer

Since graduating from the University of Cumbria, Ruth has continued to amass experience in all areas of graphic design, in particular honing her skill for infographics and paper crafts. Ruth’s imaginative and explorative mind makes her great at empathising with each brief she receives, seeing multiple creative opportunities and carefully moulding ideas within creative constraints.

When Ruth is not in the studio, she can either be found on the rugby pitch, in the cinema, or behind the lens of either her Lomography camera or early edition Kodak.


Superpower

Ruth’s limitless imagination allows her to develop creative ideas across all sorts of media. She empathises with a brief and carefully moulds her ideas to match perfectly. She is creative, technically sound and works within the constraints of each and every client's brief.

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Rebecca

Designer

Since graduating from the University of Hertfordshire, Rebecca spent a year in London immersing herself within the design culture, gaining invaluable experience and developing her skills even further.

When she's not in the studio you’ll find Rebecca eating large amounts of chocolate, binging on the latest tv series, enjoying long walks in the Yorkshire countryside, or (when she’s feeling adventurous) getting outdoors and trying something new.


Superpower

Wide-eyed and observant, Rebecca has a keen eye for detail when it comes to creating every piece of design.

She listens carefully to our clients’ needs and expectations, and uses this wisdom to deliver each creative brief.

Her ability to spot the smallest detail makes a big difference and helps the whole team to produce work to the highest creative standards.

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David

Developer

Dave is our backend developer so his job is to create a logical and organised information structure behind the stunning exterior of our websites.

Dave has the expertise to consistently deliver the best digital solution for clients, to ensure each site is developed precisely and to purpose.

He keeps up to date with the latest technologies, testing methodologies and systems to ensure the work we do is up-to-date, high performance and future-proof.

Dave spends his evenings and weekends playing rockabilly on the guitar or double bass, and regularly performs in venues around Leeds (we highly recommend going to one of his gigs!). He spends his leftover energy cycling, running and lindy hop dancing and can be found at Brimham Rocks with his favourite poetry book.


Superpower

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David puts together slick, streamlined sites that clients feel excited to receive. By working to the brief and project milestones he sets the standard for the performance of a website.

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Soraya

Developer

Soraya is a Web Systems Design graduate from Sheffield Hallam University.

Passionate about the graphic aspect as well as the technical aspects of web development, she is sure to produce websites that look good and create a great experience for the user. She makes sure the websites are suitable for desktop, mobile and tablet devices, with all the features working smoothly together.

When not in the studio Soraya likes to draw while listening to design and technological podcasts. She has also recently tried to put to use what she has learned at university by furthering her skills in 3D modelling.


Superpower

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Soraya puts the icing on the cake of our digital projects, adding the little touches to ensure that each website is highly polished.

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Isabel

Insight Manager

As Insight Manager, Isabel manages the Birmingham branch of our Ideas and Imagination team. She leads on research for projects and gathers valuable insight into the buying behaviours and brand choices of the young influencers of tomorrow. She manages our internal Knowledge Base to make sure we have access to everything we need to know about an audience or marketplace before starting a project.

Isabel is highly organised and systematic, which allows her to hold down two jobs! When not in her role as Insight Manager she helps with our internal insight – supporting with our book keeping, finance and HR procedures.

Outside of the office, Isabel loves a project. She can usually be found fixing things up in her new house – making cushions, moving furniture, painting walls, and sometimes knocking some down! She’s also an active member of her local church, leading the Communications Committee; and loves anything adventurous - she has skydived, fed a blind rhino and gone swimming in the Tasman sea in the middle of winter.


Superpower

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Isabel always keeps an ear to the ground, making sure that we are the experts that never stop learning. She is responsible for co-ordinating insight to support the growth of our reputation as thought leaders.

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Eleanor

Concept & Campaigns

Eleanor looks after both the Leeds Ideas and Imagination team and our campaign delivery teams, coming up with bold, bright ideas inspired by insight, observation and open-mindedness. The influence of this team is felt across the Studio, keeping the whole Magpie team on our creative toes!

Working with a project’s audiences, Eleanor helps to develop the big idea for our campaigns, identifying the best tone, key messages and media opportunities along the way.

Always one to finish what she started, Eleanor also manages our campaign delivery teams to ensure we are delivering well-executed marketing campaigns and that the big idea is followed all the way through.

Eleanor is also our students’ union president, meaning she is responsible for the ‘extra-curricular’ aspects of what we call the University of Magpie. This involves organising activities and events to promote the Magpie culture, internally and externally, and making sure we are always working in a creative environment.

Eleanor is a fan of pepper (lots of it!), polka dots and all things sunshine yellow. Not one to do things by halves, she loves a theme – when it’s festival season Eleanor will be at work in her wellies; when it’s Christmas she will be wearing the fairy lights!


Superpower

Eleanor collects ideas and inspiration wherever she goes, and delivers something unique, personal and exciting every time.

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Rhys

Ideas and Imagination team

Rhys is a natural networker and well equipped to promote Magpie’s work and events on campus. His role on the Ideas & Imagination Team includes capturing audience opinions, and, as part of our campaign delivery team, he’s responsible for engaging audiences and delivering campaign messages.

Currently studying Marketing & Management at the University of Leeds, Rhys hopes to do something in the future that’s fulfilling and makes him happy. He’s interested in politics, fashion and music, and is currently planning his festival hit list!


Superpower

Rhys’ communication skills are put to good use, gathering opinions and feedback, and getting audiences involved.

Connect

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Amy

Ideas and Imagination team
and Campaign Team Leader

Member of the Ideas and Imagination team, Amy helps us see life through the eyes of millennials and advises us on how to reach young people through marketing. She is passionate about ambient and interactive media in campaigns, and believes this to be the best way to grab an audience’s attention.

Her specialist skill is videography, recording our campaigns and events to help them leave a lasting legacy. She has been perfecting her filming and editing skills since her teenage years, and has gained over 3,000 YouTube followers.

When not working within our Ideas and Imagination team, Amy is our Campaigns Team Leader, helping to co-ordinate fellow promotional staff to ensure everyone stays focused, inspired and organised.

Amy is currently at the University of Leeds studying Marketing & Management. Her love of travel has most recently taken her to Cambodia, where she wrote a blog for Magpie about the world of volunteering abroad as a student.


Superpower

Lights. Camera. Action. Amy’s movie making and editing skills capture audience comments and help create great content.

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Katie

Ideas and Imagination team

A natural trend-spotter, Katie helps keep us in the loop about what’s cool on campus to ensure we stay on top of emerging trends within the millennial marketplace.

She’s interested in travel, fashion, football and inspired by the old and the new - history and new technologies.

Katie studies History at the University of Birmingham and volunteers with Guild TV to develop her skills in filming and media. She impressed us at interview with a planned marketing campaign for a short film she wrote and produced.

She hopes to travel Australia and find a job in marketing when she graduates.


Superpower

We need to know what's up-and-coming, and what's on the horizon. Katie’s eye for spotting trends helps keep us in the loop and on course.

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Catherine

Ideas and Imagination team

As well as generating top-notch ideas and carrying out audience testing, Catherine’s role as part of the Ideas & Imagination Team is to develop research methods and maintain quality control.

A self-confessed hippie, vegetarian and yoga lover, Catherine loves painting and taking her dogs for walks in the countryside when she’s home.

Catherine studies Psychology at the University of Birmingham and is well connected on campus due to her role as Publicity and Marketing officer for the Kung-Fu Society. In the future she is interested in a career in advertising.


Superpower

Catherine’s knowledge of the human psyche and research methods helps the Ideas and Imagination team target the right audiences and maintain quality control.

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Emily

Ideas and Imagination team

Emily uses her design skills to help bring the Ideas & Imagination team’s ideas to life.

An award-winning graphic design student, Emily is now in her final year at the University of Leeds and is keen to get involved in any creative project presented to her at Magpie.

Aside from design, she’s a keen gym-goer, attending spinning classes at least 2 or 3 times a week!


Superpower

Emily’s design skills help paint a picture for the Ideas and Imagination team and bring our ideas to life.

Connect

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Gino

Ideas and Imagination team

Gino is a natural reporter and acts as our Ideas and Imagination team journalist. He helps us keep our ear to the ground, reporting on trends and happenings in the lives of young people; and documenting what’s happening in the world of advertising and marketing.

We use his content internally to inspire our work, and share his pieces with our clients and blog readers too.

Studying Geography at the University of Birmingham, Gino wants to be a travel writer in the future – he’s on the right track, having already had his work shared by the official tourist board of Ljubljana!

Outside of university he is a fan of travel, ‘green things’ and houmous, and loves art, books and coffee.


Superpower

With his passion for journalism, Gino reports on Magpie's methods and what makes the Ideas and Imagination team stand out.

Connect

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Abbie

PR Assistant

As well as being part of our Ideas & Imagination team, Abbie also offers PR support on marketing campaigns.

Abbie studies PR and Communications at Leeds Beckett University alongside managing her own PR Twitter channel, which is proving popular with musicians wanting to get their name out there,

Abbie’s an indie and Britpop fan and wants to do PR for music festivals and events in the future.

She also loves a good cheese board!


Superpower

With her PR skills Abbie makes a noise, makes a scene, and gets our ideas and campaigns noticed.

Connect

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Are you naturally curious, intelligent and bold?

We are not currently recruiting but are always open to hearing from future team members with infectious attitudes, outstanding ideas and brilliant thinking.

Please get in touch and let us know what you can bring to the team and we will bear you in mind for future positions.