WIN: Devising World-Class Behaviour Change Campaigns

The Wellbeing Innovation Network (WIN) is an inspiring collective, made up of a passionate and diverse range of professionals who all share the same goal – to drive positive behaviour change across the health and wellbeing sector. 

Launched in October 2018 with a week long of events, we’ve now developed the strategy for the network. For the latest Wellbeing Innovation Network update, we take a look back at our campaign training event.

In February, we were the proud hosts of a campaign training event that uncovered how to successfully create and deliver world-class health and behaviour change campaigns. The training day was commissioned by West Yorkshire and Harrogate Health and Care Partnership and attended by 30 comms professionals from across the region, including CCGs, Local Authorities, Hospitals and health and wellbeing services.

Delivering the event were three speakers – each with over a decade of insight and experience in creating community campaigns. Our Co-founder, Ged Savva opened the session with his vision for WIN, sharing best practices for creating healthier and happier communities with others who are looking to do the same.

Also speaking was Dr Bridgette Bewick, Associate Professor in Psychological Health and Wellbeing at the University of Leeds and our academic partner. Bridgette’s specialist knowledge of behavioural psychology is vital for understanding the science behind how we can make sure our campaigns actually change people’s behaviour. Finally, Catherine McGrath, our Associate Director and Director of WIN, shared her breadth of experience of working in public and cultural sectors.

WIN campaign day photo

After being introduced to a range of tools and techniques developed over the past 10 years, the group then put their learnings into action by designing their own campaign strategy, developing a piece at a time throughout the daylong workshop.

Attendees who were new to Magpie and our way of working got insight into exactly who we are and what we do, whereas our regular clients said it was a good refresher. By the end of the session, everyone had insight into developing co-creation agendas and how to adopt a strategy that is based on the principles of behaviour change, promoting moments of reflection and forming deeper and memorable connections with the target audience.

Attendees said:

“The event was a really good refresher. It is great to get out of the office and think about ways of developing upcoming campaigns in an inspiring environment.”

“I learnt lots from this session. I’ve not actually managed a campaign before so have lots to take away!”

“It was a good mix of practical learnings and easy-to-adopt tools – a great day and venue.”

“I love Magpie’s work and the case studies alone provided me with lots of inspiration for my next campaign.”

We’re looking forward to breaking this one day training event into taster classes as part of our upcoming Wellbeing Innovation Network events series (sessions to be released soon). If you are interested in behaviour change campaign training or consultation, just get in touch with Ged (gerard@wearemagpie.com) or come and meet us at our next WIN event (see below).

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18.04.19: How Technology is Changing the Landscape of Healthcare

Our next Wellbeing Innovation Network event invites NHS Digital’s Marc Silverside and David Hodnett to discuss their revolutionary NHS Digital App.

The session will include a demonstration of the app, showcasing the positive impact this technology will have by providing patients with a vital tool to manage their own healthcare. The demonstration will be followed by a feedback session and networking.

Book your place here

Sign up for WIN news and events here