For this Friday’s The Week in A Tweet, we’ve got Cadbury’s creative ‘inventor’ campaign, Stabilo’s ‘Highlight the Remarkable’ and the hashtag that’s got every football fan talking. Enjoy!

Go Madbury for Cadbury

Cadbury have got creative for their latest digital campaign, encouraging chocaholics everywhere to visit their new microsite and create their own version of the classic Dairy Milk. The ‘Go Madbury for Cadbury’ campaign gives consumers the chance to pick from over 90,000 flavour combinations to create their unique chocolate bar, with the three finalists heading to Cadbury HQ to work with the team to bring their vision to life! It will then be up to the rest of the public to decide on which they like best when they enter shops next year. (Source: Campaign Live)

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Possibly one of England’s favourite men right now, man of the minute Gareth Southgate has been the subject of a social media storm  as thousands of football fans share their love for him using the hashtag #GarethSouthgateWould on Twitter. The England manager received national praise after he comforted Colombia midfielder Mateus Uribe after England’s win on Tuesday. Search the hashtag for some Friday afternoon laughs! (Source: Twitter)

Read some examples

Magnum’s Pleasure Store

Magnum’s Pleasure Store have introduced a chef’s table event where customers can learn all about how their ice cream is made. Guests will learn how to dip the ice cream in chocolate and decorate with a range of topping, as well as hear more about Magnum’s ‘Bean to Bite’ initiative about how they source their chocolate. (Source: Campaign Live)

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Highlight the Remarkable

Stabilo Boss’ latest campaign ‘Highlight the Remarkable’ adds a new meaning to the phrase ‘Behind every great man is a great woman’. The print campaign includes black and white images of iconic moments in history, with the remarkable women highlighted with a neon yellow Stabilo marker. (Source: Adeevee)

See the results

(Image credits: Campaign Live, The Evening Standard, The Daily Edge)



To have a read of our previous The Week in a Tweet blogs, click here.