To mark the launch of our Trends publication – a compilation of 2017s biggest, best and most bizarre trends – we’ll be releasing one a day in the countdown to Christmas. Trend nine, Unicorns are Real.

unicorns are real

Mermaid hot chocolate, rainbow cupcakes, unicorn poop ice cream… ‘You are what you eat’ couldn’t be more apparent than now, as this colourful food fad is influencing fashion. With a strong influence of magic and make-believe, teens are donning mermaid leggings and aspiring to become unicorns. Facebook is filled with rainbow hair and the high streets are stocking a colourful array of ice cream shades for Summer. In food and fashion, fairytale-influenced rainbow pastels are where it’s at.

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View Trend 01: Cacti.
View Trend 02: Witness the Fitness.
View Trend 03: Bonfire, Blankets, and Beer Halls.
View Trend 04: Innovation Generation: Giving What You Can.
View Trend 05: In Line, Online.
View Trend 06: Clean Eating.
View Trend 07: The Dating Game.
View Trend 08: Post-Brex**it Politics.