The Week in a Tweet: 29th June 2018
Welcome to today’s edition of The Week in a Tweet. This week’s picks include EasyJet’s reaction to Germany’s World Cup exit, Missguided coupling up with Love Island and the domestic violence campaign that’s got everyone talking.
EasyJet poke fun at Germany’s World Cup exit
Budget airline, EasyJet reacted to Germany’s defeat against South Korea this week with a witty new ad reading ‘The only way to still see Germany this summer.’ The copy-led campaign promotes EasyJet flights to Berlin, whilst poking fun at Germany’s shocking exit from the tournament. (Source: The Sun)
Coca-Cola joins forces
For the first time ever, Coca-Cola joins forces with Fanta, Sprite and Dr Pepper to offer UK consumers the chance to win unforgettable experiences this summer. The campaign includes TV, radio, social media and online advertising and gives people the chance to win once in a life time trips such as whale watching in Iceland. (Source: Marketing Week)
Skittles ‘don’t taste the rainbow’
Skittles have decided to ditch their multicoloured rainbow logo again this year to show their support for the LGBT+ community and Pride month. They’ve swapped their usual bright packaging for a muted monochrome look. (Source: Creative Review)
Missguided couples up with Love Island
Missguided have revealed that sales have increased by a whopping 40% since they partnered with the ITV2 reality TV show, Love Island. They say the show is the most effective method of marketing to their target audience of 16-29 year old females. (Source: Marketing Week)
Not your usual World Cup campaign
The National Centre for Domestic Violence have launched a new campaign to highlight the link between domestic violence and football. The campaign references that domestic violence increases 26% when England play and 38% when England lose. The artwork includes a cross mark of blood on a female face to symbolise both the England flag and the physical impacts of domestic violence. (Source: The Drum)
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