It’s been a busy week in the world of marketing, with a whole host of retail big dogs launching new campaigns. Here’s your round up of this week’s industry news.
John Lewis and Waitrose ‘& Partners’ rebrand
John Lewis and Waitrose unveiled their first joint marketing campaign to mark their rebrand to John Lewis & Partners and Waitrose & Partners. The stores announced their new name, along with a fresh visual identity and tagline ‘For us, it’s personal’ to showcase the work of all their staff, who they refer to as their ‘partners’. They’ve also released a TV ad, telling the story of children putting on a school performance of Bohemian Rhapsody. (Source: Marketing Week)
Harvey Nichols’ name change causes controversy
Harvey Nichols have rebranded to Holly Nichols as part of their new campaign ‘Let’s hear it for the girls’. The campaign will run throughout September and include changes to all their branded signage, inspirational quotes from powerful women and a series of events in their stores. However the campaign has divided opinion, with many people criticising the decision to temporarily omit the female co-founder Anne Harvey’s surname from the brand. (Source: The Drum)
Read more about the campaign here.
Carlsberg’s sustainable Snap Pack
Carlsberg have released a new range of sustainable packaging, the Snap Pack. This new technology effortlessly sticks the beer cans together, replacing the plastic ‘6 pack’ wrapping that usually holds the beer cans. They hope this new invention will help reduce the amount of plastic in the ocean. (Source: Checkout)
Read more about the Snap Pack here.
Nike rebel with latest campaign
To mark the 30 year anniversary of their ‘Just Do It’ campaign, Nike released a ‘rebellious’ new ad including an image of NFL star Colin Kaepernick along with the line ‘Believe in something. Even if it means sacrificing everything. Just do it’. Kaepernick sacrificed his career by kneeling during the national anthem in 2016. (Source: Black Enterprise)
Read more about the campaign here.
Channel 4 raise awareness of online abuse
Channel 4 are set to broadcast adverts with lines of abuse overlaid on top of them. They’ll be airing existing TV ads from Nationwide, Maltesers and McCain including hateful comments that have been made online about the people featured in them. They hope this move will raise awareness of online abuse and get people thinking about the consequences of these statements. (Source: BBC News)
Read more of our industry news here.
Image sources: Marketing Week, WWD.com, Edie.net, BBC News and The Source.