In this week’s roundup of industry news, we’re talking Greggs, who have just launched their very own Christmas gift range, the return of the Baileys Treat Bar pop up, the late release of Co-op’s Christmas ad and ‘not John Lewis’ taking centre stage!
Deck the halls with sausage rolls! Greggs launch a Christmas gift range
In true festive spirit, Greggs have jumped on the festive gift bandwagon by bringing out their very own gift range and gift wrapping service. Whether it’s a sausage roll phone case, donut socks or a ‘deck the halls with sausage rolls’ Christmas jumper; Greggs have exactly what you don’t need this Christmas. Maybe one for your office Secret Santa this year? (Source: Campaign Live)
Take a look at the Greggs Christmas range here.
Baileys’ Treat Bar returns to Covent Garden for Christmas
Baileys are bringing back their popular Treat Bar this Christmas. With a pop up in Covent Garden, you can personalise your own cocktails and relax in the Alpine-themed ‘snug area’ when you’re in need of a break from festive shopping. The pop up runs from the 7th-22nd December. (Source: Campaign Live)
Read more about the Baileys pop up here.
The co-op’s Christmas ad brings in sense of community
Late to the Christmas ad party is Co-op’s lighthearted addition which focuses on the importance of community at Christmas. The rationale behind the ad, as described by customer director Ali Jones is that ‘Christmas is the best time of year to be close to your family and friends’. (Source: The Grocer)
Watch the Co-op ad here.
John Lewis (#NotTheRetailStore) stars in his very own Christmas ad
A lecturer in the US who bagged the Twitter handle @JohnLewis has been in the limelight recently as it was discovered he receives over 50,000 tweets a year, meant for the retail giant. The mistaken identity has led to the real John Lewis starring in his very own Christmas ad, funded by Twitter. It features John Lewis sat at his desk ironically replying to tweets directed at the department store. (Source: The Guardian)
Read John Lewis’ interview with The Guardian here.
Read more of our industry news here.