We’re loving the Christmas adverts that have hit our screens this past week. Here’s a round up of some of our favourites.
Visa’s high street focused Christmas campaign
In a bid to give their Christmas campaign the edge, Visa have put the focus on where to buy from this Christmas. Focusing on the British high street, the advert shows real shop owners performing a rendition of ‘All I want for Christmas is you’; the advert brings a sense of warmth and community and sheds light on the issue of the declining high street. Visa are hoping to see an increase in purchases made in smaller stores over the festive period.
(Source: Marketing Week)
Watch the Visa’s Christmas ad here.
Boots’ mother-daughter festive ad
Retailer Boots revealed their 2018 Christmas advert this week, which follows the emotional story of a strong mother-daughter bond. The focus of their Christmas campaign is celebrating special connections by encouraging shoppers to buy someone a gift which says ‘you get them’.
(Source: Marketing Week)
Watch the Boots Christmas ad here.
M&S’ ‘Christmas Favourites’
In their first ever ‘unscripted’ Christmas ad, M&S use real people’s opinions of their favourite M&S Christmas food. The ad also focuses on lots of special Christmas price cuts, seeing popular items almost halving in price!
(Source: PR week)
Watch the M&S Christmas ad here.
Tesco tackles quality
In this year’s Christmas ad, Tesco want their customers to know they have quality covered. The advert follows different people’s Christmas celebrations, with the overriding message that Tesco can cater for all, regardless of your Christmas plans.
(Source: Marketing Week)
Read more about Tesco’s new Christmas campaign here
We’ve seen some great festive campaigns so far, but there’s one in particular that we’re still waiting for…c’mon John Lewis, the suspense is killing us!
Image credit: Marketing Week and PR Week
