In this week’s roundup of industry news, we’re talking Amazon and the recently announced plans for a cashier-less store in London, Sainsbury’s Christmas ad or more notably #PlugBoy, Topshop’s new window snow globe attraction, and Lidl’s fake vandalism.
Amazon Go comes to London
Amazon has made plans to open a cashier-less store in London after success with the Amazon Go stores in the US. The store will sell food, drinks and other products and will include a cash-free system to cut down queuing time. As well as planning to open a store in London, Amazon has expressed interest in also bringing the stores to airports across the UK. (Source: TheVerge)
Read more about Amazon Go here.
Sainsbury’s Plug Boy
Sainsbury’s Christmas ad this year features a school nativity with a twist, including a boy dressed as a plug (dubbed #PlugBoy), jumping into a socket and turning on all the Christmas lights in the process. However Sainsbury’s have received dozens of complaints from worried parents, expressing their fear that the advert will encourage children to play with sockets. Watchdog claims they are unsure whether to launch an investigation. What do you think, have these safety concerns gone too far? (Source: Campaign Live)
Read more about #PlugBoy here.
Topshop’s Snow Globe
Topshop has recently launched a snow globe window activation experience in their Oxford Street store. Shoppers who spend over £50 in store will have the chance to enter the snow globe and grab as many tokens as possible in limited time which will translate into prizes! The experience runs until the 20th December. (Source: Campaign Live)
Read more about the Topshop snow globe here.
Lidl has launched a new Christmas advertising ploy in the form of fake vandalism. The campaign includes M&S and John Lewis-style posters that Lidl appear to have pasted over, claiming that you’ll find it hard to find cheaper products anywhere else. This new campaign follows the supermarket’s cheeky ‘It’s a Lidl bit funny’ response to John Lewis’ Christmas ad last month. (Source: Campaign Live)
Read more about the Lidl advertising here.
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