The Week in a Tweet: Uber’s Rebrand, Scroll-free September and the Channel 4 Bid
For this week’s industry news round up, we’re talking Uber’s rebrand, All In. Leeds, Design Manchester and Scroll Free September – enjoy!
This week Uber have unveiled a brand new look, including a new logo, custom typeface and redesigned mobile app. They said that the new visual identity reflects their move from a San Fransisco start up to a global enterprise. Apparently, many people didn’t associate the old symbol with the brand so they decided there was no point investing more money into it – fair enough! (Source: Ad Week)
Take a look at Uber’s new brand here.
All In. Leeds
We’ve teamed up with over 50 creative agencies in Leeds to form All In. Leeds – a campaign to encourage Channel 4 to choose Leeds as its new home. The campaign focuses on showcasing creativity in Leeds and includes a love letter to Channel 4, thanking them for sparking inspiring the collaboration.
Read the love letter here.
Manchester’s annual design festival, Design Manchester have launched this year’s event programme, all following the them of ‘disruption’. The festival will include over 40 events hosted across the city, attracting creative minds from all over the UK. Events include creating your own protest artwork and inspiring film screenings. The festival returns from the 10th – 21st October.
Find out more here.
Scroll Free September
The Royal Society for Public Health have launched a campaign to encourage people to think about their social media habits. Scroll Free September aims to raise awareness of the unhealthy relationship many people may have with social media and provide tips for how to reduce the amount of time spent aimlessly scrolling. Tips include giving up social media in the evenings or whilst at social events.
Learn more about the campaign here.
To read more of our marketing industry news, just click here.