Tags: Behavioural Science

On Thursday 17th November we hosted our first ever micro-conference: ‘Change for Good’ – the first of a series of free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. The first event tackled challenges around health and well-being and featured a selection of example actionable case studies presented by our special […]

    Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities.     What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of […]