Magpie: Healthier and happier communities; one person, one campaign at a time.

The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of communities.

This month, we share some thoughts on the need to remind and encourage as part of positive behaviour change. We demonstrate real-world impact on live campaigns, and celebrate our team‘s commitment to our mission through volunteering whilst on furlough.

We also want to know how you are doing and would love it if you could take a couple of minutes to complete a short wellbeing check-in. You could be the winner of one of our 6 Lockdown Wellbeing Hampers.

We are always ready for new challenges, so if you have a behaviour change or wellbeing campaign brief you’d like to discuss, then do get in touch.

How are you doing?

We know this is a difficult time for lots of people and we also know it’s never been so important to ask, listen, care and mean it. We have created this short wellbeing check-in to better understand how you lovely folk of Yorkshire are doing right now.

Please take part in the survey and share it with your teams and networks to get it far and wide across Yorkshire. We will share this valuable insight with you. The more responses we can get the more robust our report will be!


Behaviour change: how do you keep momentum?

“Like us, many of you will have started some amazing projects to instigate positive change before the Covid-19 pandemic. Rightly so, many of you will have also made decisions to pause and reprioritise this work in order to focus on the national crisis.”

In his latest blog, Cofounder Ged Savva recommends key stages from our intervention framework to help you maintain change and avoid relapse for invaluable projects.

JU:MP@Home activities created by children help support families

We’ve added lots of NEW activities to our recently launched to inspire families to move and play together during lockdown. This vital campaign has transformed to adapt to the current situation. We’ve been absolutely thrilled with the response with lots more families sending in videos of their activities. Look at our impact so far and watch the videos.

It’s national Bike Week, 6 to 14 June, and we’ll be launching two special activities on on the 9 and 11 June at 10am – watch this space! These are lovely ways to use active travel to cut down on air pollution which support our campaigns like We Care About Clean Air and a campaign we are currently co-creating for Sport England to get Wakefield Walking.


There with you: Thriving on furlough

It’s national Volunteers’ Week and the perfect time to reflect on the ten million people in the UK who have helped in their community. Our Magpie furloughs have been busy flying the nest in unique and creative ways to proudly contribute and have clocked up 600 hours of volunteering and training. Here’s a snapshot!

Hannah: Volunteering for Harrogate Scrubbers

Harrogate Scrubbers was launched by local maths teacher Fran Taylor in response to the national shortage of scrubs. In partnership with Harrogate and District NHS Foundation Trust, a target was set to make the 2,037 scrubs needed for NHS workers at Harrogate Hospital.

On Tuesday 26 May, Harrogate Scrubbers reached this target.

“I’m part of their core team, specifically working on marketing and communications. I capture the stories behind the scrubs, creating social media content and helping to create their new website. On a personal front, it’s a privilege to be part of such a huge community effort. In these challenging times, to be able to do something whilst on furlough, see the difference it makes to our amazing NHS, and to have a social purpose has been a lifeline.”

Soraya: Volunteering for Homeless Leeds

The Homeless Leeds support group feed and clothe the homeless of Leeds with regular street kitchens and breakfast clubs and support with housing and addictions.

“I’ve been helping to create a website for the Homeless Leeds support group. The homeless population is especially vulnerable in these times and a website is a great way to gather donations more effectively. It’s been fantastic to put this time to great use in the community!”

Josh: Volunteering for Slow Ways and Social Business Brokers

Slow Ways is a bold collaborative project to create a network of 7,000 walking routes that connect Great Britain’s towns, cities and villages. Social Business Brokers tackle complex social problems.

“I wanted to use my time wisely by getting involved with causes I’m really passionate about. It’s been really fulfilling getting involved with Slow Ways at a grassroots level to help build their network of walking routes. I’ve also linked up with Social Business Brokers to develop a campaign that will change the perceptions of cycling for local journeys. This will help social distancing and air quality in towns and cities. ”


CIPR awards

We are enormously proud that our ‘Seriously Resistant’ campaign for NHS Leeds AND our ‘Looking out for our neighbours’ campaign for West Yorkshire and Harrogate Health and Care Partnership, have both been shortlisted in the 2020 CIPR Excellence Awards. Both are vital healthcare campaigns:

Seriously Resistant is a campaign that aims to raise awareness of antibiotic resistance and encourage people to pledge to keep antibiotics working; and Looking out for our Neighbours aims to prevent loneliness by encouraging people to do simple things to help out their neighbours. The winners will be announced on Twitter on 3 June. Read the full shortlist.

Like what you read?

Our latest news and musings like this are shared with our mailing list once a month sign up to our newsletter here and get our latest updates right to your inbox.

At Magpie, the only way we do business is through word of mouth and personal recommendation, so please share this round up with others like you and do connect us with anyone you think we could collaborate with in some way.

Take care and stay safe.

Ged Savva and Becky Dam
Magpie Co-founders