We asked our insight team to go out on campus and ask 100 students 2 questions:

How many hours of sleep do you get on an average night? How many hours of sleep do you get before a deadline?


The majority of students said the reason they don’t get much sleep on the night of the deadline is because that’s when they’re finishing their assignment. Luckily, only a few we talked to said they only started the assignment on the night of the deadline.

So why not avoid the stress and get it done before? There’s too much fun to be had and the pressure and time constraint means it has to get done, and usually it gets done quicker this way.


Insight: Students live for the moment, FOMO (fear of missing out) is part of their nature – they don’t want to miss out because of a deadline so they choose to work under pressure.