Every year at Magpie, we run an event that gathers inspirational young thinkers together for a day of insight and idea generation. This year we are hosting Reinvention Convention, a first-of-its-kind event that aims to help well-known brands reinvent part of their business.

As Enterprise Ambassadors for University of Leeds, we invest a lot of time working with students to champion their voice, help nurture and develop their ideas and gain more real-life work experience.

This year’s event will take the form of workshops where innovative thinkers will get the opportunity to collaborate with like-minded people and a creative agency. Students will work on briefs supplied by leading brands and discuss ideas of how they can reach their audiences in a creative way. They will then present their ideas to industry experts, receiving invaluable feedback and hands-on experience.

Magpie will then develop these ideas into a document for the consideration of those brands that submit a brief and students will have the opportunity bringing their idea to life, should it be chosen.

The exciting and iconic setting is the School of Design’s ‘Grass Studio’, a creative space where our very own company directors studied and thought up some of their great ideas, inspiring the birth of Magpie.

On the afternoon of 22 March, we will be working with the creative and entrepreneurial students from across several disciplines to create a dynamic and energetic event that is likely to be a memorable experience for all involved.

We have already received briefs from local and multinational leading brands, which we will reveal to the students as they arrive, identify their team mates, and get ready for an afternoon of blue sky thinking.

We owe a massive thanks to the University of Leeds’ School of Design for their support and the brands that have submitted briefs, which we know the students will solve with great enthusiasm and brilliance.


If you are a student at one of the Leeds Universities and would like to take part, you can sign up on our eventbrite page.