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Oh Behave!

Oh Behave! is Magpie’s regular newsletter. It contains creative behaviour change news from our studio and ideas and inspiration taken from our client’s great campaigns. Sharing this news is part of our mission to create healthier and happier communities, one person, one campaign at a time.

Group photo of Magpie staff

Musings from our Managing Director

The last 18 months have been the very definition of behaviour change. As lockdown eases and the world re-adjusts, we have an array of creative approaches to changing behaviour to share this month. Our team is also adapting our behaviour and moving from screens back to real life. We flew from our remote offices in kitchens, living rooms, bedrooms and cupboards under stairs to return to the studio for the first time last week, some team members meeting in person for the first time. It reminded me that we can’t underestimate the power of connection in this way, as the ideas flew and the pizzas spun whilst 20 of us cooked up a storm with Leeds Cookery School on our digital detox away day. We will continue with a mixed approach of working from the home and studio, which means we have lots of safe space if you want to join us at Munro House for collaborative meeting spaces, a desk away from home or a brew in our ideas cafe.

Grab a cuppa and enjoy this 4 minute read.

Kim x

Latest news

  • We’re proudly working with Public Health England to implement a regional COVID-19 behaviour change campaign across Yorkshire and the Humber. Working with each local authority the campaign aims to inspire the whole community to stay safe.
  • West Yorkshire Cancer Alliance asked us to help increase take up of bowel, cervical and breast screening services across West Yorkshire and NHS North Kirklees CCG asked us to do the same for lung health checks.
  • We’re delighted NHS County Durham is once again running the Painkillers Don’t Exist campaign in the Autumn.
  • The Seriously Antibiotic Resistance campaign continues for NHS Sunderland CCG and Leeds CCGs in September.
  • Work has already started to support families on limited budgets living in Calderdale Council to make healthy food choices and ultimately reduce obesity.

Campaign Impact

Over The Counter

Working with GP practices and patients, there has been a 6% reduction in prescriptions of OTC treatments across Sunderland. Our targeted conditions, hayfever and dandruff, have seen a 10% decline since our campaign started.


Magpie Hero's dancing for 20 Minute Movement

Join the 20 Minute Movement!

We developed the 20 Minute Movement campaign for Bradford’s Living Well organisation, when the community told us they wanted to move more, and eat healthier. Delivering 85 new partners, 175 promotional assets, 7 Living Well Heroes and social media followers increase of 13.3%. Heroes Deborah and Ross show how they include 20 minutes of activity in their daily life.

JUMP                Walk it ride it


Over 3,500 families have now joined JU:MP to inspire more movement and play across north Bradford.

Olympian Alistair Brownlee gets behind Walk it Ride It – a campaign in partnership with Connecting Leeds

 Check In               Moments that matter

How have you been feeling today? The Check-in campaign has encouraged over 700 individuals to take up the ZSA suicide awareness training

We overcame lockdown restrictions to produce some brilliant user generated content. We created a series of videos and social media posts for Little Minds Matter.

News in brief

We have delivered a new campaign identity for Leeds Trinity University.

Blog alert: Five Ways to Well Being via five campaigns.

We’ve been out and about in Barnsley saying thank you to residents for their efforts to keep everyone safe during the Covid pandemic.

The latest edition of Catalyst magazine is now available, aimed at young people, looking to encourage career choices in the sciences and engineering.

Thank you to all the women that contributed their image for our Cancer Alliance cervical cancer screening campaign. If you have a cervical screening story to share email Michelle.

We delivered a selection of over 260 candidates for 1-2-1 interviews to discuss the Living Well website.

Our flock

Safeia, Watson, George, Mohammed

Having welcomed 10 young people from the Princes Trust to the Magpie Nest as part of two weeks worth of Get Into Marketing training, we’re delighted to have taken on four new Kickstart Campaign Ambassadors. Say hello to: (Left to right) Safeia El-Jack, Watson Maravanyika, George Shingler and Mohammed Khan.

We’ve gone from good to great!

Thank you to Katie Rand and Delyth Higham for helping us hone our presentation skills….bring on the next pitch!

And see you soon Ged

Gerrad Sava

As most of you know, one of our co-founders Ged is taking a well-earned, year-long sabbatical from front-line duties. While he still supports the board and offers strategic direction, he is exploring new opportunities to help feather the Magpie nest with inspiration and even more passion when he returns.

Congratulations to Becky and family!

Becky with her son

Our co-founder Becky is due to welcome a baby boy any minute now…we can’t wait to welcome him to the Magpie team and wish Becky a relaxing maternity leave. (If that’s possible with a toddler and house renovation at the same time)?

Oooh… now that’s interesting



#BAME Over

Inc Arts UK has released a statement outlining the correct terms when referring to groups that the term ‘BAME’ sweeps over. It’s a thoughtful and important movement!

New guidance from the Cabinet Office sets out that when writing / speaking about ethnicity we should refer to ‘ethnic minorities’, rather than BAME or BME.


Thanks for reading, please be in touch if we can help solve any of your problems with our creative thinking.

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