Welcome to this week’s round up of marketing news. Today’s industry picks include London’s junk food ad ban, Benefit’s mural and McDonald’s fine dining. Enjoy!
London to ban junk food ads on public transport
The Mayor of London, Sadiq Khan has proposed to ban all junk food ads from public transport in the city. This will include any adverts displaying food that is classed as high in salt, sugar or fat according to the Food Standards Agency. The ban is set to cost Transport for London over £13 million in lost advertising revenue. Bad news for fast food marketers too! (Source: The Drum)
Benefit celebrates women
Cosmetics brand Benefit have partnered with artist Alice Skinner to create murals that celebrate the power and accomplishments of women. The murals will be displayed in Shoreditch in London where passersby will be able to add their own motivational messages to the display. The stunt is part of Benefit’s latest marketing campaign for their new brow product. (Source: Campaign Live)
Fast food to fine dining
McDonald’s have announced they’re launching a luxury dining experience for their customers. The reservation-only restaurant experience in Kensington will include a string quartet, fancy cutlery and table service. But you better hurry, this offering is for one day only… (Source: Joe.co.uk)
Coca Cola’s ‘best ever logo’
Coca Cola’s iconic red and white logo has been crowned the ‘best ever’ by the British public. According to research by Avery UK, Coca Cola was voted our favourite logo, followed by McDonald’s, Disney and Cadbury. The study also found that 62% of people view logos as ‘works of art’. (Source: The Drum)
Take a look a more of our marketing news here.