The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of people.

This month we celebrate and invite you to join some of our new live campaigns and projects, including an event that is helping to combat loneliness among the older people in the LGBTQ+ community and a social movement aiming to make every smoker feel supported by those around them to stop smoking.

We also want to check-in with how you’re doing and would really appreciate it if you could take a couple of minutes to join the conversation and complete a short wellbeing survey which will help inform future health interventions.

We are always ready for new challenges, so if you have a behaviour change or wellbeing campaign brief you’d like to discuss, then do get in touch.

Join the wellbeing conversation

Has your diet changed during lockdown? What about your level of activity? How confident are you visiting hospitals? We have created a wellbeing survey to better understand how the people of Yorkshire are doing right now. Our goal is to ensure that we are committed to healthier and happier communities and our campaigns are supporting where it’s needed most.

We’d love your support in completing and sharing this survey within your networks and on your social channels. We will also be happy to share the findings with you which will be published later in the summer. You could win a wellbeing hamper too!

Can you help us to gather the varied views of many? We have created a campaign pack, including some social graphics and messaging that we’d love you to use when sharing the survey link. This can be accessed via WeTransfer.

Complete the survey now

Silver Pride: helping to combat isolation and loneliness among older LGBTQ+ people

This month Friends of Dorothy launched Silver Pride to celebrate the older people in the LGBTQ+ community. In just a few short weeks we have coordinated the event for the charity, including the delivery of all communications, producing a spectacular star studded programme of events and establishing a good working relationship with event partner O2. The event aims to help tackle issues of loneliness and isolation by making sure the older generations have a reason to celebrate and socialise online. Working with our friends at Umpf the event has attracted national press, radio and TV coverage and has been promoted to O2 Priority customers.

The event will feature appearances from Miriam Margolyes, Christopher Biggins, Owain Wyn Evans, Carol Vorderman and Ben di Lisi, as well as some drag make-up tutorials, mental health classes, live DJ sets, talks from MPs and performances from choirs, musicians, dancers and storytellers including Britain’s Got Talent performers.

Money that the event raises will help Friends of Dorothy provide lifelines for elderly members of the LGBTQ+ community, and assist with them combatting loneliness and isolation.

Be loud, Be proud! Please share the event and get your FREE TICKETS HERE and join the party on 25th and 26th July!

Ordinary People | Extraordinary Efforts

When we reached 100 days since full lockdown was announced we were honoured to help West Yorkshire and Harrogate Health and Care Partnership with a campaign thanking over 100 000 people who work as part of England’s fourth largest integrated care system. Quickly creating copy, social media assets, posters and videos the campaign extends thanks to care workers, social workers, refuse collectors and voluntary and community sector workers – right through to teachers, the police, Yorkshire Ambulance and the fire service, to building maintenance workers and cleaners, IT, communication and finance staff – the list is endless. There are almost uncountable acts of kindness and professionalism taking place every day and we were honoured to be a part of a campaign that thanked colleagues and partners for their continued outstanding levels of compassion during this time.

Launch of grief and loss support service

So many people will be experiencing grief and loss right now, and we are proud to have supported the communication of a new support service which has been set up for anyone who lives in the West Yorkshire and Harrogate area. It is to help anyone who is feeling sad or upset about people dying during the coronavirus pandemic. The service has been set up by West Yorkshire and Harrogate Health and Care Partnership and is being delivered by West Yorkshire and Harrogate Independent Hospices Consortium, Bradford Bereavement Consortium and Leeds Mind.

You can phone free 0808 1963833 or chat to someone online at

Catalyst magazine: inspiring young people

Catalyst is a unique international magazine for 14-19 year olds, that provides articles on cutting-edge science and STEM research.

The magazine aims to excite and inspire young people in the area of STEM research and potential STEM career opportunities.

To respond to the current schooling environment and the increase of home-learning, we are proud to have worked with STEM Learning to take Catalyst magazine purely to the online space. Without the barriers of static print we explored the joys of animation and video to really bring each article to life.

Check out the latest issue.

Helping to improve health and wellbeing across Bradford

Living Well is Bradford’s whole systems approach to improve health and wellbeing across the Bradford District. We are excited to announce that we are about to embark upon the co-creation of a series of health campaigns to support Living Well’s core mission to make it easier for people in the Bradford District to adopt healthier lifestyle behaviours and be better able to care for themselves using a social norms approach. This work will complement the Join Us: Move. Play. campaign we are passionately championing in Bradford to encourage children and families to move and play every day.

Encouraging people to ‘Quit Together’

This month we celebrated the launch of Quit Together – a social movement, championed by healthcare staff across the Lincolnshire area, that aims to make every smoker feel supported by those around them to stop smoking.

 The campaign website includes encouraging messages of support, real stories from those who’ve quit, and information on the help available. It also details the impact of smoking on COVID-19, pregnancy, cancer, heart and lung conditions, mental health, as well as operations.

You can join us and support the Quit Together movement by making a promise to support a loved one to quit, or quit for someone you love. Share a feel good video or photo @NHSNLaG to support smokers trying to quit and raise awareness using our resource pack.

Coming soon – we’re hiring a behavioural insight expert

We are continually striving to offer innovative behaviour change marketing interventions and will soon be launching a recruitment campaign for a behavioural insight lead role to strengthen our passionate team and ensure we continue to offer clients leading-edge, academically rigorous, behavioural insights to create positive impact. If you would like to know more about the role, please get in touch with Becky.

Like what you read?

Our latest news and musings like this are shared with our mailing list once a month. Sign up to our newsletter and get our latest updates right to your inbox.At Magpie, the only way we do business is through word of mouth and personal recommendation, so please share this round up with others like you and do connect us with anyone you think we could collaborate with in some way.

Take care and stay safe.

Ged Savva and Becky Dam
Magpie Co-founders