Nasir Hussain, Project Manager at JU:MP (Join Us: Move. Play), was invited to BCB Radio 106.6 FM to talk about the launch of JU:MP’s new FREE physical activity app, Bestlife.

Listen to the interview below:


JU:MP (Join Us: Move. Play) is one of Magpie’s flagship campaigns and is one of the largest research programmes in the world, funded by Sport England, that aims to help children and families in North Bradford to be more active through movement and play, using co-created and insight led research to inform the multiple seasonal projects. Click here to sign up and join 10,000 other Bradford families to join the movement!

What is Bestlife?

Bestlife is the first FREE App of its kind, with a wide selection of activities and quests that immerses young people in the animated city of Bradford. They can earn points and rewards for their personalised avatar, by completing lots of different fun activities, outdoors and at home, to feel good and move more!

“The great thing about Bestlife is that it has been co-designed with young people, and design features include avatars and gamification with personal and team goals!” – JU:MP’s Programme Director, Jan Burkhardt

The gaming app has lots of fun activities to try, from shooting hoops, running, skipping and push ups to frog squats, mindful walks and jumping jacks. The more activities young people complete, the more points they earn for rewards and prizes.

People can easily play the game alone, with friends or even compete as a group for more points. Families and friends can also complete fun activities together everywhere, without being tied to a place. So they can live their Bestlife whenever and wherever they are!

Why are we doing this campaign?

Bestlife has been developed with Born in Bradford (BiB) as JU:MP insight shows young people value their digital world, and would be motivated to be active and get outdoors through an app.

The Best life App uses gamification and interventions, such as goal setting and rewards and other behaviour change approaches, to engage young people and their family members in active quests both at home and outdoors.

It is also a digital platform that captures data for research. Data collection systems will link to the JU:MP App to better engage children in the programme and simultaneously collect data that can be analysed to help us understand what works well.

Who is the campaign for?

The campaign is aimed at young people (10 to 16) and their family members. People should be at least 16 years old to download and access the App, unless they are under 16 and have received permission from their parent or guardian, who will supervise their use of the App.

Click here to scan the QR codes to download straight to your phone!