Homeless Fonts; the campaign that’s right up our street
Here at Magpie, we sometimes incorporate handwritten fonts into our work if we want to communicate a more personal element into our work; handwritten fonts are relatable to everybody, and everybody’s ‘font’ is different, but when the handwriting comes from a community much less fortunate, the message is so much more meaningful.
Arrels Foundation have worked with the homeless to create purchasable fonts which have been rendered from the handwriting of the homeless community. It’s a simple, effective campaign to raise awareness for the homeless; Arrels Foundation have succeeded in raising awareness from appreciation.
The biggest credit to this campaign is that it doesn’t necessarily feel like a donation, but more a nod to exploring Outsider Art, and we think typography is a great way to express an often ignored language.