Magpie: Healthier and happier communities; one person, one campaign at a time.

The Great Campaign is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of communities.

The world’s toughest, most complex challenges. They don’t unravel easily. Dreamers. Realists. Nudgers. Yes, that’s us – and some more. You see, all great journeys start with an idea, a question, a beat of the drum and April has been no exception. Granted times are different, but the need for positive behaviour change remains. While we embrace virtual working, real-world impact remains our focus.

This month we have launched and continued to develop some amazing campaigns, locally and nationally. The term ‘challenging’ is an understatement for many, however we only feel a sense of pride when we think of how incredibly hard our communities and our partners – like you – are working over this period, particularly those on the front line and we would like to offer a big THANK YOU to you all.

This month we made the difficult decision to furlough over two thirds of our team due to a high volume of public health projects being paused, as we know this will make us more resilient for the future. However, our agile team has not stopped working to fuel our ongoing causes and campaigns. At this time both the core team and wider team are ready for new challenges, so if you have a behaviour change or wellbeing campaign brief you’d like to discuss, then do get in touch.

#QuitForCovid. Today is the Day.

Breathe 2025, ASH, Fresh, and Magpie lead a national quit smoking initiative as around 300,000 smokers #QuitforCovid

We were proud to see the QuitforCOVID campaign hit national news this week with the results of positive behaviour change covered in the The Guardian, ITV News, The Sun, and Yorkshire Post. The campaign is encouraging smokers to seek help with their quit attempts by visiting the todayistheday campaign site as well as connecting to a daily online clinic via Twitter. Read more about the latest quit insights and how to get the resources available for your organization or partners.


NEW Insights: Covid-19 wellbeing temperature check

Throughout May we will be launching a questionnaire to gain insight across Yorkshire to understand the behavioural and attitudinal shifts that present new challenges and opportunities for our health and wellbeing interventions. If you would like us to share our findings with you, or find out more about what we will be asking and how this could fit your work, please contact


Social media posts showing the JUMP@Home resources being used

JU:MP@Home resources tackle inactivity, supporting families across North Bradford to move and play during lockdown

In April we sent more than 50,000 JU:MP@Home activity packs to houses in the inner North Bradford area as well as launching a new online platform to inspire families to move and play together. More will be distributed to families on lower incomes across Bradford through community hubs and local charities. We’ve been absolutely thrilled with the response so far with lots of families sending in photos and videos of their activities on social media. Find out more on our recent post about JU:MP@Home.


Examples of Big Thank You advertising on bus stops

Leeds says a Big Thank You to our Covid Heroes and key workers

From staff and carers on the frontline, to the people who remove our rubbish and keep the power on, from food suppliers keeping shelves stocked and deliveries coming, to volunteers looking out for the more vulnerable people in your area; there has never been a better time to show your appreciation.

Tuesday 5 May is International Day of the Midwife and Tuesday 12 May is International Nurse Day – perfect days to share promote this campaign and celebrate your heroes at


A hand posting a love letter into the Earth

Behaviour change for climate change: humanity is the motivation not the planet.

A virus that is invisible to us, has made our individual impact on Earth more visible than ever. To mark Earth Day, Cofounder Ged Savva shared his reflections on our global behaviour and asked: what will you do differently beyond Covid-19?


#ClapForOurCarers #ThankYouNHS

Do you want a positive lockdown legacy?

Much of the world has been locked down for several weeks now, with no real sight of when or how social restrictions will end. As a result, we are leading a quieter and simpler life. Our Campaign Manager, Michelle Horne asks five questions to reflect on in preparation for a new world.


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At Magpie, the only way we do business is through word of mouth and personal recommendation, so please share this round up with others like you and do connect us with anyone you think we could collaborate with in some way.

Take care and stay safe.

Ged Savva and Becky Dam
Magpie Co-founders