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On Thursday 17th November we hosted our first ever micro-conference: ‘Change for Good’ – the first of a series of free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration.

The first event tackled challenges around health and well-being and featured a selection of example actionable case studies presented by our special guest expert speakers. A round-up of the event will be here very soon!

A huge thank you to the following people that spoke today including:

1. Making a million small changes. Why behavioural science, creativity and co-production matter more than ever.

Kim Somerville, Magpie Managing Director

Kim is the Managing Director at Magpie and has been leading life-changing campaigns for social good all her career. Kim joined Magpie at the end of 2019 after being one of Magpie’s original clients since it was founded in 2009.  Kim first started working with Magpie as the Director of Marketing & Communications at Leeds Trinity University, with Magpie she co-created innovative campaigns that led to transformative growth and diversification of the student body.

Moving from Higher Education into the third sector Kim then worked with Magpie alongside a consortium of charities to campaign to transform the lives of children and young people through more residential and outdoor learning experiences, where Kim latterly was the CEO of the national charity, the Council for Learning Outside the Classroom (CLOtC).

2. How we’re helping Sunderland switch to greener asthma inhalers. Using behavioural science to reduce the NHS’ carbon footprint. 

Ewan Maule, Director of Medicines and Pharmacy and Vicki Casey, Business Support Manager from  NHS North East and North Cumbria Integrated Care Board 

Ewan Maule is the Director of Medicines and Pharmacy for the North East and North Cumbria Integrated Care Board. He is also an elected member of the English Pharmacy Board of the Royal Pharmaceutical Society. Ewan’s career has seen him work in a variety of roles in community pharmacy, acute care and mental health, before moving into commissioning in Sunderland CCG.

Vicki Casey is a Business Support Manager for the North Cumbria Integrated Care Board. Vicki has worked across the sectors as , a warehouse colleague, Sure Start Children’s Centres, Sunderland Council communications and marketing and now part of the medicines and pharmacy team for NENC ICB. Vicki is passionate about getting engagement right for the benefit of patients.

3. Screen Off. Life On. Swapping screens and getting families active in Bradford.

Jan Burkhardt, Programme Director for JU:MP

Jan Burkhardt is the Programme Director for the Active Bradford Local Delivery Pilot, a Sport England funded physical activity programme. The Bradford pilot is focused on improving the health and social outcomes of children aged 5 – 14 and their families programme and will evaluate the impact of taking a whole systems approach to physical activity. Born in Bradford, are leading the implementation and evaluation of the pilot on behalf of Active Bradford.

Jan has spent 15 years working as a Health Improvement Specialist on children’s physical activity within Public Health. She is the Strategic Lead for Dance in Health and Wellbeing with One Dance UK, the Arts Council funded national body for dance.

4. Community-up campaigning. Improving access to health resources across a whole region. 

Corinne Harvey, Deputy Director, Yorkshire and the Humber Office for Health Improvement and Disparities

Corinne is the Deputy Director of Health, Wellbeing and Workforce Development for Yorkshire and the Humber at OHID, DHSC. This includes responsibility for the provision of public health expertise at a local, regional and national level. Corinne has held senior public health leadership roles at a regional level since the mid-2000s and is currently a FPH Local Board Member. Prior to that, Corinne held a range of clinical positions in the substance misuse and mental health sector and remains a qualified nurse.

and Dr Grainne Dickerson, Magpie Director of Behavioural Insights and chair-elect for the Behavioural Science and Public Health Network

Grainne is a Health Psychologist with a Professional Doctorate in Health Psychology under her belt. Before joining Magpie in January 2021, Grainne worked in Public Health for 16 years across a wide range of issues including:  children’s public health; health protection;  teenage pregnancy; and smoking cessation as well as in Public Health Intelligence.  She was previously at Bradford Council as Senior Public Health Specialist, at Kirklees Council working as transformation lead on behavioural insights and before that a behavioural change specialist for Wakefield Public Health.

Alongside her role at Magpie, Grainne is also an honorary lecturer at Bradford University on behavioural science and is Chair Elect of the Behavioural Science and Public Health Network.

Read more about the event and watch the live recording via our event recap blog.

Over the course of the next six months we will be bringing you the rest of the micro-conference series:

Follow Magpie on Eventbrite to sign up and find out more about our other events and training programmes.