In November 2022, we held our first instalment of our new micro-conference series: ‘Change for Good: Health and Wellbeing’. Thank you again for all those who spoke and attended. Over the next six months, we will be tackling society’s biggest challenges through behavioural science, creativity and collaboration.

On Thursday 2nd February, we will be hosting the second instalment of our four part series, focusing on tackling climate change. The free micro-conference starts at 10am and there is still time to register on Eventbrite. 

Check out our speaker line up below for more information:

1 – Human induced climate change: Why behavioural science, creative and co-production matters more than ever to save our planet

Kim is the Managing Director at Magpie and has been leading life-changing campaigns for social good all her career. Kim joined Magpie at the end of 2019 after being one of Magpie’s original clients since it was founded in 2009.  Kim first started working with Magpie as the Director of Marketing & Communications at Leeds Trinity University, with Magpie she co-created innovative campaigns that led to transformative growth and diversification of the student body.

Moving from Higher Education into the third sector Kim then worked with Magpie alongside a consortium of charities to campaign to transform the lives of children and young people through more residential and outdoor learning experiences, where Kim latterly was the CEO of the national charity, the Council for Learning Outside the Classroom (CLOtC).


2 – Walk It. Ride It. Campaign: How we used behaviour change to to move towards healthier and greener travel 

Adrian is a senior marketing and communications officer working on Connecting Leeds transport projects as part of Leeds City Council. Since 2018, Adrian’s been involved in marketing the transformation of transport across the city, including big infrastructure changes in the city centre, bus corridors and park and ride sites. More recently, Adrian led on the ‘Walk It Ride It’ behaviour change campaign, with an objective to increase walking and cycling, as part of the Connecting Leeds transport strategy. Adrian is a member of the Chartered Institute of Marketing and Chartered Marketer. Adrian has over 20 years’ experience of marketing roles in the public sector.

Grainne is a Health Psychologist with a Professional Doctorate in Health Psychology under her belt. Before joining Magpie in January 2021, Grainne worked in Public Health for 16 years across a wide range of issues including:  children’s public health; health protection;  teenage pregnancy; and smoking cessation as well as in Public Health Intelligence.  She was previously at Bradford Council as Senior Public Health Specialist, at Kirklees Council working as transformation lead on behavioural insights and before that a behavioural change specialist for Wakefield Public Health.

Alongside her role at Magpie, Grainne is also an honorary lecturer at Bradford University on behavioural science and is Chair Elect of the Behavioural Science and Public Health Network.


3 – Issuing Advice in Weather Warnings: Responding to severe weather warnings and encouraging the UK public to engage with protective behaviours 

As Head of Situational Awareness at the Met Office, Will has responsibility for the National Severe Weather Warnings Service, as well as advice around severe weather to government and the wider resilience community across the UK. His background is in operational weather forecasting, with over 20 years of experience, including several years as a Chief Forecaster. On the international stage, he Chairs the World Meteorological Organisation team which provides guidance on effective, impact-based warning systems.

Julie has a 10+ year track record as a social psychologist and behavioural science researcher, consultant, and educator. During her PhD she examined effective strategies for promoting prosocial behaviour. Julie’s drive comes from developing sustainable, impactful, evidence-based projects that positively influence society. Alongside her role at Magpie, Julie is also an Honorary Fellow at Durham University and an Advisory board member on Durham University’s MSc in Behavioural Science. Julie has authored 20+ academic papers and book chapters in the field of behavioural science and social psychology, including on the reduction of idling.


4 – All Hands In Campaign: How we are taking climate change into our own hands with an internal campaign 

Hawarun Hussain works with the West Yorkshire ICB as a passionate advocate for sustainability and the net zero agenda. She has over 25 years’ experience of working in NHS and parallel 14 years of Local Authority as a Locally Elected Councillor. Hawarun has worked within different areas of the NHS at local, regional, and national level, and the roles have been varied such and Public Health, Contracting, Continuing Healthcare, and Dentistry to name a few.

Isla spent the early part of her career in the education industry, developing her skills at Luminate Education Group. It was here where she discovered a passion for creative collaboration with young people. She then went on to work as part of the team at Leeds Playhouse, developing work for the theatre’s artistic programme, youth projects and their incredible outreach work. Now she uses her creativity for social good, always striving to push boundaries and build campaigns that make a difference to real people.

Over the course of the next six months we will be bringing you the rest of the micro-conference series:

Follow Magpie on Eventbrite to sign up and find out more about our other events and training programmes.