Our Change for Good micro-conference series is back tackling society’s biggest challenges using behavioural science, creativity and collaboration. Our final instalment focusing on equality, diversity and inclusion will be on Thursday 13th July at 10am featuring expert speakers showcasing the latest thinking in behavioural science and behaviour change campaigns. There is still time to register for the free webinar on Eventbrite. 

Check out our speaker line up below for more information:


Kim Somerville, Managing Director at Magpie – Host

Kim is the Managing Director at Magpie and has been leading life-changing campaigns for social good all her career. Kim joined Magpie at the end of 2019 after being one of Magpie’s original clients since it was founded in 2009. Kim first started working with Magpie as the Director of Marketing & Communications at Leeds Trinity University, with Magpie she co-created innovative campaigns that led to transformative growth and diversification of the student body.

Moving from Higher Education into the third sector Kim then worked with Magpie alongside a consortium of charities to campaign to transform the lives of children and young people through more residential and outdoor learning experiences, where Kim latterly was the CEO of the national charity, the Council for Learning Outside the Classroom (CLOtC).

1 – Removing language barriers to create inclusive communication: Sharing methods to ensure your written and audio communication is  accessible and inclusive for all in multiple languages. 

Victoria Nicol is the Founder and Managing Director of the Award-Winning language services provider – My Language Connection Ltd (MLC). With several years of experience in the linguistic industry, Victoria founded MLC in 2017 and in the span of 6 years has internationalised with offices in Glasgow, London and Dubai. MLC are breaking down language barriers by providing the highest quality translations through 1,500 native linguists with lived experience within the subject matters they are translating for, across 250 languages. Ensuring translations are human focused with their end audience at heart.


2 – Unearthing the barriers to British Asians being involved in cricket and rugby: How Alcohol Change UK worked with researchers at Magpie to unearth barriers, and how it will help our work for a society that is free from the harm caused by alcohol for all.

Andrew Misell is the Director for Wales at Alcohol Change UK and has led the development of the charity’s work in Wales since 2009. His particular focus is on overlooked alcohol issues – such as the interface between alcohol and mental health – and on engaging with communities that alcohol treatment agencies have not done well at reaching out to – such as minority ethnic and faith communities, and LGBTQ+ people.


3 – The importance of social norms to promote inclusion: How the #EveryManCan campaign is using storytelling and positive social norms to change behaviour and promote equality, diversity and inclusion. 

Mark Howe is a UK based photographer working mainly in portraiture. His background is in graphic design and describes producing an end result that’s relevant and effective as his “natural way of working”.


Anthony Olaseinde is the award-winning founder of Always an Alternative, a charity aiming to help young people feel empowered to make the right life choices by educating them on the dangers of knife-crime. Anthony is also the creator of Sheffield’s most successful anti-knife crime campaign #KeepSheffieldStainless. The campaign has reached over 200 students up to date.



Safeia El-Jack, Digital Journalist at Magpie – Q&A panel host

Safeia is the digital journalist at Magpie. She captures compelling content from our campaigns and brings to life the personal stories of those impacted by our campaigns by combining her personal people skills with her professional journalism skills to create a range of articles, videos, photographs etc.

Safeia believes statistical based journalism is not enough to drive people towards change and therefore strives to implement more anecdotal based journalism that puts a human being to the story which is more likely to establish a connection with the reader and hopefully change.

She will be using her experience in editing, writing, producing, filming, interviewing, sourcing and researching to work alongside the Creative team and Campaign team to ensure that campaign impact is documented and shared.

With actionable case studies, change in practice, psychological and creative process and impact lessons built in, this event is for anyone working in:

  • Behaviour change
  • Multi-language communications
  • Promoting Equality, Diversity and Inclusion
  • Community development
  • Public and third sector communications

Please note that the event will be recorded.