To hug or not to hug…

HUG: A hug is a form of endearment, universal in human communities, in which two or more people put their arms around the neck, back, or waist of one another and hold each other closely. If more than two people are involved, it may be referred to as a group hug. Boris, could your timing […]

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From Cornflakes to Communities

Jules Caton is Associate Creative Director at Magpie.  Here she talks a little about what brought her to Magpie and three recent campaigns she’s helped design during lockdown. I have always been inspired by art, artists, designers and the world of creativity. I’ve worked with many ‘brands’ over my 30 years as a designer and […]

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Maternal Mental Health…a personal journey and a campaign

At Magpie, lived experiences and listening to those at the heart of the communities we work with, is at the very centre of what we do – it’s at the core of our solutions. It’s also what drives our own passion as individual members of the Magpie flock. Campaign consultant, Helena, talks about our recent […]

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Magpie launches Covid reality TV series for ‘looking out for our neighbours’

Looking out for our neighbours is an award winning social movement that aims to prevent loneliness and its associated health risks throughout West Yorkshire and Harrogate. It succeeds by encouraging people to do simple things to help out their neighbours. Prior to the COVID-19 pandemic, West Yorkshire and Harrogate Health and Care Partnership (WY&H HCP) […]

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The Great Campaign – Staying ahead of the game

The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of communities. This month, we share some thoughts on the need to remind and encourage as part of positive behaviour change. We demonstrate real-world impact on live […]

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Behaviour change: how do you keep momentum?

As a specialist behaviour change agency, our intervention framework has been inspired by the academic partnerships we have formed at University of Leeds’ Faculty of Health Sciences and Leeds Beckett.   Over the past 11 years, behavioural science has played a huge part in our campaign development, coupled with co-created communications that are designed around […]

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Around 300,000 smokers have #QuitforCovid

  Magpie, Public Health and the charity Action on Smoking and Health (ASH) lead a national quit smoking campaign as 300,000 smokers #QuitforCovid.  New figures revealed today show that at least 300,000 people have quit smoking successfully, a further 550,000 have tried to quit and 2.4 million have cut down on the amount of cigarettes […]

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Magpie’s JU:MP@home supports families to move and play during lockdown

  Families can adapt the games for children of different ages and abilities too and we hope playing them will create some great memories of this time spent at home together. North Bradford’s National Lottery funded Sport England programme, JU:MP (Join Us: Move. Play), supported by behaviour change agency, Magpie, has launched a new resource […]

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COVID-19 update

Updated 20/10/20 Whilst we always work to ensure the information on our website is up to date and accurate, the COVID-19 guidelines are changing rapidly. Please bear with us if there is a delay in our updates. With the UK continuing to put measures in place to manage the COVID-19 outbreak, we have put contingencies […]

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