How Behavioural Science Can Improve Your COVID-19 Campaign

There has been much debate around the Government’s and MullenLowe’s hard hitting ‘Look me in the eye’ COVID-19 campaign. Many feel like they are being punished, because they feel it takes a minority issue and positions it as though the majority of people are behaving irresponsibly. Some have discussed it as though it is throwing […]

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It’s Time to Talk Suicide

Yorkshire and the Humber has the highest suicide rate in England with 12 suicides per 100,000 people*. That is a startling figure. That is 12 too many. And the trend suggests it’s increasing year on year. There’s not many topics we don’t talk about these days. But suicide is most definitely one of them! That […]

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Living Well for 20 Minutes a Day

Today we launch The 20 Minute Movement aimed at people from across Bradford and the surrounding areas, to help them feel better. Working with Living Well, an initiative led by Bradford Council’s Public Health and NHS Bradford and Craven CCG to reduce preventable ill health, we listened to over 1,800 residents and 36 different health-related […]

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Bradford parents lead winter outdoor play campaign to support families

JU:MP (Join Us: Move. Play), supported by Magpie’s social marketing, have launched a winter campaign ‘JU:MP Outdoors’ to promote positive experiences of families playing outdoors, whatever the weather.  JU:MP Outdoors has been specially co-created with local families and features a range of outdoor visuals. The visuals feature children and their parents in places around Bradford, […]

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Magpie’s Great Campaign: Community is at the heart of 2020

The ‘Great Campaign’ is our campaign to help create healthier and happier communities and 2020 has needed more Great Campaigns than ever before. When we look back at this year, we will always think of the big ‘C’ – Community – and the strength and kindness of those who have rallied around to support one […]

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Join Yorkshire’s Wellbeing conversation this December

We have created a 5-10 minute check-in to better understand how you lovely folk of Yorkshire are doing. We’ve all been through a lot and with a new year approaching, we’d like to see where you’re at right now. By completing this survey, you could also be the winner of one of three Wellbeing Hampers! […]

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Do you want a positive lockdown legacy?

Much of the world has been locked down for several weeks now, with no real sight of when or how social restrictions will end. As a result, we are leading a quieter and simpler life. Our Campaign Manager, Michelle Horne asks us all to reflect on our behaviour in preparation for life beyond Covid-19.   […]

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Thank you and our shared commitment

A message from Ged and Becky, Magpie Co-founders

We know how incredibly hard you – our partners and communities – are working over this challenging period and we would like to offer a big thank you. We understand that the landscape you work within has dramatically changed and that you are having to make difficult decisions on a daily basis.

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Changing the lives of future generations

What kind of world do we want our children to grow up in? It’s a daunting question, and one asked repeatedly time and time again in our society – by politicians, health specialists and media, and one, as I’ve certainly found as a new mum, parents ask themselves on a daily basis. Last week saw […]

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