Change for Good 2023: Tackling Climate Change

In November 2022, we held our first instalment of our new micro-conference series: ‘Change for Good: Health and Wellbeing’. Thank you again for all those who spoke and attended. Over the next six months, we will be tackling society’s biggest challenges through behavioural science, creativity and collaboration. On Thursday 2nd February, we will be hosting […]

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Change for Good: Thanks to our speakers today

On Thursday 17th November we hosted our first ever micro-conference: ‘Change for Good’ – the first of a series of free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. The first event tackled challenges around health and well-being and featured a selection of example actionable case studies presented by our special […]

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Magpie to work with UK’s largest ever health research programme, Our Future Health

  Magpie is proud to work with Our Future Health, the UK’s largest ever health research programme, as a regional partner in support of ongoing stakeholder engagement in West Yorkshire and Greater Manchester.  Our Future Health will build a resource that gives health researchers an opportunity to discover and test more effective ways to predict, […]

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The Developing Field of Behavioural Science

    Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities.     What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of […]

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International Women’s Day 2022: Why Leading with Feminine Values will Change the World and Workplace

  Our Digital Journalist Safeia El-Jack discusses inclusivity in the marketing industry and interviews three Magpie women in senior leadership roles on International Women’s Day and equality.

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Co-creating Covid Explained across Yorkshire and the Humber

Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber.      Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for […]

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Bradford families call on community to ‘bring back outdoor play’ for their children

JU:MP (Join Us: Move. Play), supported by Magpie’s social marketing, has teamed up with families in Bradford for Outdoor Classroom Day, to launch their own video ‘Bring back outdoor play’ – to call on the Bradford community to help children and their families recover from the stress of lockdown and a year of Covid upheaval. […]

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Kim Somerville steps into new Managing Director role alongside two new senior experts

Kim Somerville, previously our Director of Impact moves into a new Managing Director role for Magpie to take forward an ambitious plan to make more positive social change and be the leading champions of unheard voices. She is joined by new Creative Director, Rose Mountague formally Creative Director at Epiphany (now Jaywing) and Dr Grainne […]

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Magpie’s Great Campaign: Behavioural change at the forefront of campaigns in 2021

Welcome to Magpie’s Great Campaign round-up of news and musings to inspire and excite you! As we reach the unexpected one year anniversary of working from our remote Magpie nests, it’s incredible to reflect on the amount of behaviour change we’ve all undertaken this year. The creation of more healthier and happier communities has been […]

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