The Developing Field of Behavioural Science

    Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities.     What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of […]

Read More
International Women’s Day 2022: Why Leading with Feminine Values will Change the World and Workplace

  Our Digital Journalist Safeia El-Jack discusses inclusivity in the marketing industry and interviews three Magpie women in senior leadership roles on International Women’s Day and equality.

Read More
Co-creating Covid Explained across Yorkshire and the Humber

Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber.      Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for […]

Read More
Bradford families call on community to ‘bring back outdoor play’ for their children

JU:MP (Join Us: Move. Play), supported by Magpie’s social marketing, has teamed up with families in Bradford for Outdoor Classroom Day, to launch their own video ‘Bring back outdoor play’ – to call on the Bradford community to help children and their families recover from the stress of lockdown and a year of Covid upheaval. […]

Read More
Kim Somerville steps into new Managing Director role alongside two new senior experts

Kim Somerville, previously our Director of Impact moves into a new Managing Director role for Magpie to take forward an ambitious plan to make more positive social change and be the leading champions of unheard voices. She is joined by new Creative Director, Rose Mountague formally Creative Director at Epiphany (now Jaywing) and Dr Grainne […]

Read More
Magpie’s Great Campaign: Behavioural change at the forefront of campaigns in 2021

Welcome to Magpie’s Great Campaign round-up of news and musings to inspire and excite you! As we reach the unexpected one year anniversary of working from our remote Magpie nests, it’s incredible to reflect on the amount of behaviour change we’ve all undertaken this year. The creation of more healthier and happier communities has been […]

Read More
Yorkshire Wellbeing Check-in Results – Summer 2020 Vs Winter 2020/21

The Yorkshire Wellbeing check-in was designed to offer a temperature check of how the people of Yorkshire were doing through such a changeable year. 462 people took part across two surveys: the first in Summer 2020, and the second in winter 2020/21. It covered all aspects of mental and physical wellbeing along with confidence levels […]

Read More
How Behavioural Science Can Improve Your COVID-19 Campaign

There has been much debate around the Government’s and MullenLowe’s hard hitting ‘Look me in the eye’ COVID-19 campaign. Many feel like they are being punished, because they feel it takes a minority issue and positions it as though the majority of people are behaving irresponsibly. Some have discussed it as though it is throwing […]

Read More
It’s Time to Talk Suicide

Yorkshire and the Humber has the highest suicide rate in England with 12 suicides per 100,000 people*. That is a startling figure. That is 12 too many. And the trend suggests it’s increasing year on year. There’s not many topics we don’t talk about these days. But suicide is most definitely one of them! That […]

Read More