Bradford families call on community to ‘bring back outdoor play’ for their children

JU:MP (Join Us: Move. Play), supported by Magpie’s social marketing, has teamed up with families in Bradford for Outdoor Classroom Day, to launch their own video ‘Bring back outdoor play’ – to call on the Bradford community to help children and their families recover from the stress of lockdown and a year of Covid upheaval. […]

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Kim Somerville steps into new Managing Director role alongside two new senior experts

Kim Somerville, previously our Director of Impact moves into a new Managing Director role for Magpie to take forward an ambitious plan to make more positive social change and be the leading champions of unheard voices. She is joined by new Creative Director, Rose Mountague formally Creative Director at Epiphany (now Jaywing) and Dr Grainne […]

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Magpie’s Great Campaign: Behavioural change at the forefront of campaigns in 2021

Welcome to Magpie’s Great Campaign round-up of news and musings to inspire and excite you! As we reach the unexpected one year anniversary of working from our remote Magpie nests, it’s incredible to reflect on the amount of behaviour change we’ve all undertaken this year. The creation of more healthier and happier communities has been […]

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Yorkshire Wellbeing Check-in Results – Summer 2020 Vs Winter 2020/21

The Yorkshire Wellbeing check-in was designed to offer a temperature check of how the people of Yorkshire were doing through such a changeable year. 462 people took part across two surveys: the first in Summer 2020, and the second in winter 2020/21. It covered all aspects of mental and physical wellbeing along with confidence levels […]

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How Behavioural Science Can Improve Your COVID-19 Campaign

There has been much debate around the Government’s and MullenLowe’s hard hitting ‘Look me in the eye’ COVID-19 campaign. Many feel like they are being punished, because they feel it takes a minority issue and positions it as though the majority of people are behaving irresponsibly. Some have discussed it as though it is throwing […]

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It’s Time to Talk Suicide

Yorkshire and the Humber has the highest suicide rate in England with 12 suicides per 100,000 people*. That is a startling figure. That is 12 too many. And the trend suggests it’s increasing year on year. There’s not many topics we don’t talk about these days. But suicide is most definitely one of them! That […]

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Living Well for 20 Minutes a Day

Today we launch The 20 Minute Movement aimed at people from across Bradford and the surrounding areas, to help them feel better. Working with Living Well, an initiative led by Bradford Council’s Public Health and NHS Bradford and Craven CCG to reduce preventable ill health, we listened to over 1,800 residents and 36 different health-related […]

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Bradford parents lead winter outdoor play campaign to support families

JU:MP (Join Us: Move. Play), supported by Magpie’s social marketing, have launched a winter campaign ‘JU:MP Outdoors’ to promote positive experiences of families playing outdoors, whatever the weather.  JU:MP Outdoors has been specially co-created with local families and features a range of outdoor visuals. The visuals feature children and their parents in places around Bradford, […]

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Magpie’s Great Campaign: Community is at the heart of 2020

The ‘Great Campaign’ is our campaign to help create healthier and happier communities and 2020 has needed more Great Campaigns than ever before. When we look back at this year, we will always think of the big ‘C’ – Community – and the strength and kindness of those who have rallied around to support one […]

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