How to use Content Marketing to Tackle Social Issues

Every four years, 32 teams take to the world’s stage to compete in arguably the most anticipated sporting event in existence – the FIFA World Cup. Along with the rest of the nation, our eyes were glued to the screen as we eagerly watched the three lions reach the semi-finals, only to be pipped to […]

Read More
Brand Authenticity: Advocates for Change or just Adding to the Noise?

It’s 2018 and youth audiences are more socially and politically aware than they ever have been – and a whole lot more vocal about it too. Gone are the days when organisations could just promote their brand or campaign using some nice visuals and an engaging copyline. Now they must find new ways to fight […]

Read More
Creative Subject Cuts: A Graphic Design Student’s View

The recent news that English schools are cutting back time, staff or facilities in creative subjects has caused a stir – and in some cases- outrage, across the creative industry this week. We asked our Ideas and Imagination Team member, and Graphic Design student, Flynn about his experience studying creative subjects throughout school. When did you […]

Read More
Fairtrade: How ethical brands could dominate the market

In Fairtrade Fortnight we asked our Ideas and Imagination Team about their views on fairtrade and whether they make ethical purchases. Young people are idealists The team said that ethical purchases were a normal part of their lives – especially when they know the impact of bad buying decisions. For example, most of our team of […]

Read More