Kim Somerville steps into new Managing Director role alongside two new senior experts

Kim Somerville, previously our Director of Impact moves into a new Managing Director role for Magpie to take forward an ambitious plan to make more positive social change and be the leading champions of unheard voices. She is joined by new Creative Director, Rose Mountague formally Creative Director at Epiphany (now Jaywing) and Dr Grainne […]

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Yorkshire Wellbeing Check-in Results – Summer 2020 Vs Winter 2020/21

The Yorkshire Wellbeing check-in was designed to offer a temperature check of how the people of Yorkshire were doing through such a changeable year. 462 people took part across two surveys: the first in Summer 2020, and the second in winter 2020/21. It covered all aspects of mental and physical wellbeing along with confidence levels […]

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It’s Time to Talk Suicide

Yorkshire and the Humber has the highest suicide rate in England with 12 suicides per 100,000 people*. That is a startling figure. That is 12 too many. And the trend suggests it’s increasing year on year. There’s not many topics we don’t talk about these days. But suicide is most definitely one of them! That […]

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Magpie’s Great Campaign: Change makers

The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of people. This month we share our Painkillers Don’t Exist campaign which has hit the headlines, and we give you a sneak peek at a new brand […]

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Have your say and influence local health campaigns

Can you help us with other surveys? We are Magpie, a Yorkshire-based behaviour change agency, and we are all about healthier and happier communities. We work with Councils, NHS and Public Health organisations on campaigns. Any campaign starts with finding out what people currently think and feel about the issue – we do this through […]

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Magpie’s Great Campaign: Join the conversation

The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of people. This month we celebrate and invite you to join some of our new live campaigns and projects, including an event that is helping to combat […]

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The Great Campaign – Staying ahead of the game

The ‘Great Campaign’ is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of communities. This month, we share some thoughts on the need to remind and encourage as part of positive behaviour change. We demonstrate real-world impact on live […]

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Behaviour change: how do you keep momentum?

As a specialist behaviour change agency, our intervention framework has been inspired by the academic partnerships we have formed at University of Leeds’ Faculty of Health Sciences and Leeds Beckett.   Over the past 11 years, behavioural science has played a huge part in our campaign development, coupled with co-created communications that are designed around […]

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The Great Campaign – April Round Up

The Great Campaign is our campaign to help create healthier and happier communities. Everything that we do day-in, day-out has purpose and impacts on the health and wellbeing of communities. The world’s toughest, most complex challenges. They don’t unravel easily. Dreamers. Realists. Nudgers. Yes, that’s us – and some more. You see, all great journeys […]

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