Tags: Blog
Behind the scenes at Change for Good: Host, Ged Savva (Co-Founding Director) and speaker, Tom Salmon (Campaigns Director) Poverty in the UK On 11th May 2023, we hosted the third instalment of our micro-conference series: ‘Change for Good’ – free online conferences tackling society’s biggest challenges through behavioural science, creativity and collaboration. We were […]
Behind the scenes at Change for Good: Kim Somerville (Managing Director) and host Tom Salmon (Campaigns Director) Yesterday we hosted our second instalment of our online micro-conference series – Change for Good: tackling climate change. The second event tackled challenges around climate change and featured a selection of example actionable campaign case studies. A special […]
By Rose Mountague Creative Director The unique blend of creative and behavioural science at Magpie enables us to understand our audiences and deliver compelling cut-through creative campaigns that will create impact and help positively change behaviour. Here is my rundown of 7 key techniques that can help your campaigns inspire societal change: […]
By Tom Salmon Co-production has climbed the national agenda. But organisations are still getting it wrong. What can they do to truly work in partnership with local people and communities? “Londoners were promised a hill with a view. They got a pile of scaffolding”. So read a headline in the New York Times when […]
To understand the true benefits of reducing screen time, you have to hear it through the voices of young people and their parents. JU:MP (Join Us: Move. Play) has launched a significant new initiative, Screen Off Life On, to support Bradford families to swap screen time for activities off-screen this National Playday (3 August). […]
Every year, without fail, from the age of five, my primary school report would say something along the lines of Louise Needs to learn when it’s time to talk and time to learn Could leave some of her chatting in the playground Sometimes loses her concentration due to her ‘chatty’ nature As I moved into […]
Our Campaign Coordinator, Stuart Thomson, writes a short guide with plenty of resources to help you get cycling this week, as well as what he rides, and how Magpie are helping to promote cycling in Leeds. Bike Week 2022 starts today and with Summer on the horizon, there hasn’t been a more perfect […]
On World MS Day Saleem, Magpie’s Digital Campaign Coordinator, is using his story to build on the international #MSConnections campaign and share how important it is for organisations, such as Magpie, to support MS sufferers and people with other disabilities in the workplace. Saleem’s MS Journey 14 September 2016. There’s nothing special about that date […]
Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities. What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of […]