Power to the people: 5 questions for serious co-producers 

By Tom Salmon   Co-production has climbed the national agenda. But organisations are still getting it wrong. What can they do to truly work in partnership with local people and communities?   “Londoners were promised a hill with a view. They got a pile of scaffolding”. So read a headline in the New York Times when […]

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Screen Off Life On for Bradford families

To understand the true benefits of reducing screen time, you have to hear it through the voices of young people and their parents.   JU:MP (Join Us: Move. Play) has launched a significant new initiative, Screen Off Life On, to support Bradford families to swap screen time for activities off-screen this National Playday (3 August). […]

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Conversation Saves Lives

Every year, without fail, from the age of five, my primary school report would say something along the lines of Louise Needs to learn when it’s time to talk and time to learn Could leave some of her chatting in the playground Sometimes loses her concentration due to her ‘chatty’ nature As I moved into […]

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Bike Week 2022: How Magpie is promoting cycling in Leeds

  Our Campaign Coordinator, Stuart Thomson, writes a short guide with plenty of resources to help you get cycling this week, as well as what he rides, and how Magpie are helping to promote cycling in Leeds.   Bike Week 2022 starts today and with Summer on the horizon, there hasn’t been a more perfect […]

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Saleem’s MS Journey

On World MS Day Saleem, Magpie’s Digital Campaign Coordinator, is using his story to build on the international #MSConnections campaign and share how important it is for organisations, such as Magpie, to support MS sufferers and people with other disabilities in the workplace. Saleem’s MS Journey 14 September 2016. There’s nothing special about that date […]

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The Developing Field of Behavioural Science

    Our Director of Behavioural Insights, Dr Grainne Dickerson, discusses the rise of Behavioural Science and how Magpie uses it to create happier and healthier communities.     What is behavioural science? Behavioural science refers to the disciplines of psychology, behavioural economics, sociology and anthropology to understand, explain and predict behaviour. These fields of […]

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World Poetry Day 2022: The Magpie Manifesto

  Our graphic designer, Alice Halfpenny, writes about the Magpie manifesto and what it means to build happier, healthier communities.     For World Poetry Day 2022, this manifesto was co-created with Magpie employees by testament. It communicates the mission and values of Magpie as a company and it’s individual employees. It’s been brought to […]

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Understanding Google Analytics for campaign evaluation: Why GA can’t be trusted on its own

  Our Associate Director Tom Salmon writes about Google Analytics and why the numbers you see need to be treated with caution. Google Analytics is one of the most popular analytics tools on the web. Its ubiquity means it has become a common measurement tool for public bodies and charities to measure the success of […]

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Co-creating Covid Explained across Yorkshire and the Humber

Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber.      Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for […]

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