Brick by Brick

In this week’s Show and Tell, we discussed Lego, and looked at how they rebuilt their brand brick by brick. Believe it or not, Lego went from near bankruptcy to the world’s most powerful brand in a few years…

What is a Kronkiwongi?

The #kronkiwongi campaign is a brilliant example of how Lego engaged with children and parents globally, showing how the brand celebrates childrens’ creative play across the globe.

What is a Kronkiwongi? Google didn’t know. But when Lego asked children around the world about their Kronkiwongi – What is it? What is it’s story? How can it help others? – this is what they came up with…

 

Take a look at Kronkiwongi’s from around the world.