A Day in the Life: Pete

Pete on his laptop analysing and planning digital projects

Whether we’re brainstorming our next big idea, conducting on the ground research for a new project, or visiting our clients – it’s never a dull day at Magpie. Today, Pete tells us about a typical day as a Digital Director…

I’m Pete, Digital Director at Magpie.

My role is all about analysing and planning our digital projects with our clients’ users in mind, to make sure they find what they need as quickly and easily as possible.

I kick-off all of our web and technical projects, reviewing current sites and what else is out there, planning content and user journeys, and identifying a niche in the digital world for our sites to fill.

You’re most likely to find me…

Under a pile of post-it notes, trying to find the best way to navigate through a whole host of content!

The best part of my day is…

Throwing the standard sitemap out of the window and sitting down with clients to find out in-depth, how their users make decisions. I love getting to that point where suddenly the whole things starts mapping itself out in my head – then there’s the more difficult process of getting it down on paper!

Not your usual day in the office…

On special occasions, I don my headphones, load up my board of sound effects and become the official Magpie DJ. Look out for our annual Christmas show, broadcast live online in the run-up to the Christmas party!