The secret to great design

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Anna and Helena work side-by-side as part of our newly formed Health and Behaviour Change team. They say the secret to great design and smashing it for clients is about taking  a more traditional approach, being crafty and getting stuck in…

Helena says, “At Magpie we don’t hide behind our desks and a computer! Pass us a paintbrush, a sketch pad, scissors or paper and we thrive on creating bespoke ideas for our clients. We love to get stuck in and really embrace the creativity of our projects – come in to our office and you’ll find a hub of handcrafted ideas at work, from sketching design ideas, mocking up print, or even hand-painting signs for one of our clients.”

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Anna says, “To get maximum creativity into our design work, we use a pencil and a piece of paper before designing on the computer. It doesn’t matter if I am designing a logo, brochure or billboard, nothing works better than a sketch. It’s better to form an idea fully on a piece of paper to see if it works. I sketch out ideas to allow the creative to stretch the brief as far as I can, no inhibitions, just pure creativity.”

7forasecret

7forasecret

We’re excited to be celebrating our 7th birthday and to mark the occasion we are revealing the secrets we feel contribute to agency success. Find more on Twitter using our hashtag #7forasecret