Bird About Town: Magpie’s Leeds Takeover

The past month we have been delighted to see our work around every corner we turn. From billboards to buses, our advertising campaigns are out in droves including arts, education, health and commercial projects all launching in January and February. Each and every one has been a great pleasure to work on, but it doesn’t stop there, we are busy working on several more due for launches in spring and summer. Have you spotted any of the campaigns below? Tweet us if you do.

Treasures of the Brotherton

The University of Leeds has some special collections hidden within its Brotherton Library that are of the highest historic or cultural significance – they cannot be found anywhere else. Many of these objects may not look particularly fascinating in themselves; but they each have an incredible story to be told, which completely brings them to life. They are even more special / relevant to local audiences because they each have a link to Leeds or the University itself.

Our concept gave prominence to the location of the treasures by using a central image of the Brotherton building and oozed anticipation by pulling out historic context in a flow of ink and colour.

Our designs have been incorporated into launch materials (including train station billboards, bus stops and poster sites), advertising and the gallery space design.

 

Get Comfortable

Get comfortable talking about it is a campaign concept we delivered to encourage people to think, talk and ask questions about domestic violence and abuse.

We want Leeds to be a city that’s comfortable talking about domestic violence and abuse, and where people get the help they need if they are affected by it.

Orange cushions and sofas have been spotted around the streets of Leeds and we have seen hundreds of conversations happening on social media as well as policing policies change.

Breathe 2025 (breathe2025.org.uk)

Inspiring a smokefree generation by 2025. We have created a pledge site that showcases all of the efforts going towards promoting the smokefree vision in Yorkshire and the Humber.

This has now been briefed into all local authorities and has featured on TV, in Barnsley’s cinemas and outdoor big screens in Bradford and Leeds.

Parklane: Home of Good Times

Our latest campaign for Parklane Properties also launched in January inline with the official house hunting season in the student calendar. This is the commercial string in our campaign bow and our ideas spanned shop window designs, exhibitions, direct mail and Email marketing. We asked students about their best memories to create a typographical design that shared everyone’s ‘good times’.

Leeds Trinity University

Leeds Trinity University have an online and offline recruitment campaign to promote the University and their Undergraduate courses. This campaign was a perfect opportunity to communicate wider awareness messages about Leeds Trinity University as their offline materials hit really high footfall areas so we could use this as an advantage to say something bold to a wider group of people.

Designs have featured in train stations, on phone boxes and various billboards.

 

If you spot one of our designs, tweet us: #magpietakeover